Can local landmarks become "game landmarks" can affect the game

2025-01-27 08:56:49|Myriagame |source：minecraft skins

Offline promotion is a very common conventional game marketing method. Whether it is indoor such as Internet cafes, bookstores, or outdoor such as subway stations and bus stations, offline game advertisements can be seen everywhere.However, for pure Internet products such as online games, conventional offline promotion is not very prominent. It is a pity that it is tasteless and the promotion of brand promotion can also be called chicken ribs.How to play new tricks online? It is a trick to turn local landmarks into "game landmarks".

Compared with traditional offline promotion methods, game promotion is used with the help of landmarks, with high recognition and great attention. This action has a certain topicality and is easier to spread.However, when local landmarks become "game landmarks", whether it can really achieve the effect of standing on the shoulders of the giant, it is necessary to take out examples to support it.

On April 16, 2009, the 3D multiplayer online role -playing game "Eternal Tower" was operated by Shanda Games in mainland China.In order to make the game, as early as the game officially entered the mainland, on April 3 of that year, the eight characters of the Eternal Tower Shanda Network were projected on the Shanghai Landmark Building Jinmao Building, and the related game characters were projected to the building.In the group, the clever use of the game's name and "China's first floor" and the world's fourth tallest building — Shanghai Landmark Building Jinmao Building as a metaphor.Side leaks, earning enough eyeballs, and making enough topics.

In November 2014, it was also a magic capital Shanghai. A shocking giant ax from World of Warcraft crossed the dimension and smashed it on the Binjiang Avenue of Lujiazui, Shanghai Financial Center!It means that Blizzard Heavy Gold created "World of Warcraft" 6.0 "The King of Denola" expansion as a giant ax, which will split the new world of World of Warcraft.It is reported that this move has not only aroused heated discussions in the game industry, but also attracts the attention of the financial circle.

With such pearls, the landmark war on the game offline has intensified.Just recently, on August 18th, "Legend of Eternal" occupied the advertising position on both sides of the Xujiahui Metro Corridor in the center of Shanghai.Make many imaginative topics.The monster with chaos and Zhangya dance claws is closely linked to the game theme of "Legend Eternal".And the image of the spokesperson for "Legend of Eternal" and the famous movie star Liu Ye is overwhelming the passage of the entire subway transfer, giving people a sense of overflowing, with landmark bonus.Essence

In fact, the power of the President of Huohua Society in Shanghai's landmark is not just a simple business endorsement, but also poured the feelings of his old player as a legendary series.Presumably, more legendary old players see Liu Ye's restoration of the gods of game characters in the landmark area, which can also stimulate their sense of recognition of the legendary brand.Of course, for real loyalty, the appearance of your favorite game is a very proud and proud thing. Presumably, fans of the eternal pagoda and World of Warcraft can feel their mood at this moment.It is not easy to integrate landmarks, endorsements, and feelings, and this game landmark of "Legend of Eternal" is not easy.

"Legend Eternal" extends the plot of the game and the star effect is perfectly combined through landmarks. It can be said that it does not lose the promotion of landmarks in other games from the form of game connotation and landmark.So the question is, what impact will such a "game landmark" have on the game? What kind of surprise will the "Legend Eternal" bring in the successful case of the eternal tower and the World of Warcraft?Intersection

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