The price of Brexit shadow virtual reality products in the UK has increased prices

2025-01-27 08:59:09|Myriagame |source：minecraft skins

In June of this year, Britain was separated from the EU for national referendum, and eventually successful Brexit.However, this move caused a sharp depreciation of the pound and rising commodity prices.

Among them, VR (virtual reality) head display was not spared. After HTC increased Vive's price in the UK, Oculus also raised RIFT for price increase.

The following is the analysis and view of foreign media reporter Jamie Feltham on Rift's price increase:

A few weeks ago, I wrote an article, which was roughly introduced that due to Brexit, HTC increased the price of Vive in the UK.I also pointed out in the text that this phenomenon may not happen to Oculus Rift.

But it turns out that it is not so lucky.22 23 At some time in the past, Oculus has quietly increased the price of RIFT by 50 pounds.Earlier last week, I wrote an article to introduce the promotional activities of European retailers for the equipment. At that time, the price of RIFT was only 499 pounds, plus the freight of 30 pounds, and the total price was only 529. Only 529GBP.But now, in British orders, RIFT itself has been priced at £ 549.

Recently, Oculus has launched a free shipping promotional activity. The event has ended at the end of this month, but if the freight is restored to £ 30 after the event is over, then starting a RIFT from the Oculus store, it costs 579 pounds.

This price is quite close to Rift's $ 599 in the United States, although it does not include freight.The price raising this time has long been a omen, because the British game retailer, GAME, changed the price of the pre -order order to 549 pounds last week.

After that, Oculus confirmed that this was indeed a newly recommended European retail price, but did not say that they would also increase their pricing to this number.Oculus itself did not comment on the price increase, but in order to discuss it, we contacted their company.

Sadly, although the price has increased by 50 pounds, it seems that Rift does not use more added value to compensate, and these 50 pounds can buy a new game in the UK.

So why does it be promoted? It is almost certain that since earlier this year, the value of the British pound has plummeted since the British voting from the European Union, and it seems that there is no way to return to the past.

This means that Oculus (HTC and VIVE are also the same), every time a RIFT is sold, there will be less profit. Regarding this, Oculus has long claimed that it will cause losses.

In this way, if British customers currently want to get the VR (virtual reality) experience, they can only bear this extra price silently.

However, the goal of early VR headsets has been reduced price, so that more people can contact as soon as possible until the mainstream public can use this technology.Oculus's move is obviously running down.

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