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Tencent crying toilet!Purchase of new game revenue of mobile games continuously declined continuously

2025-01-27 09:06:10|Myriagame |source：minecraft skins

According to the online version of the Wall Street Journal, in June of this year, Tencent Holdings announced the acquisition of most shares of Finnish mobile game developer Supercell OY.At that time, Tencent's valuation of Supercell exceeded $ 10 billion.However, with the continuous decline of Supercell's latest game revenue, this valuation is constantly being questioned.Video game research company SuperData Research said the revenue of Supercell's latest game "Tribe Conflict: Royal War" (hereinafter referred to as "Royal War") has declined for the fourth consecutive month.

SuperData Research predicts that the July revenue of "Royal War" was $ 62 million, less than half of March of $ 133 million.In March of this year, the game was launched worldwide and attracted much attention.Data providers' App Annie data shows that in the US iPhone platform revenue, "Royal War" has been surpassed by the augmented reality game "Pokemon GO", which was jointly developed by San Francisco Niantic and Tokyo Pocket Monster (Pokémon Co).

Supercell and Tencent refused to comment on individual game revenue.

One of the largest acquisitions in Tencent's history is detained on companies that have only developed a few games.In an industry that depends on fickle players, Supercell has only developed four games since its establishment in 2010.The consortium led by Tencent plans to acquire 84%of Supercell shares for $ 8.6 billion. The transaction has a valuation of Supercell $ 10.2 billion, which is twice as many as a year ago.Tencent and its partners fancy the ability of Supercell to develop popular games. I hope that the latter can copy the success of the previous popular games such as "Tribe Conflict".

Different game income models are different

If some investors know the latest income data of "Royal War", will they still pay so much money to Supercell? "I think the answer is no," American mobile game analysts also consultant Tero Kuittinen)express.

Supercell said that the company wants to develop games that players have played for many years, and each game released is what they believe in success.

"Tribe Conflict" was launched in 2012 and became one of the highest income games in history. This is due to the regular update of the game and attracting new and old users.However, analysts said that the revenue model is very suitable for a strategic game of "Tribe Conflict", but it is not necessarily suitable for the battle game "Royal War".

"Royal War" iPhone platform income is surpassed by "Pokemon GO"

"Supercell is still learning how to extend the launch time of different types of games," said the game research company Newzoo CEO Peter Warman.

As the most valuable technology company in Asia, Tencent has not yet completed the transaction.Tencent is designing the structure of the transaction, the purpose is not to merge Supercell's performance into the financial statements.On the one hand, Tencent hopes to make money through the release of Supercell games in China, and on the other hand, it uses its control consortium to obtain any financial income of Supercell as a shareholder.

At the analyst conference on Wednesday, Liu Chiping, president of Tencent, said that the company is working with other joint investors in the acquisition consortium, hoping to "maintain an important relationship with Supercell while reducing investment."

However, the decline in the revenue of the Royal War is unlikely to affect the transaction.People familiar with the matter said that the bankers have recently arranged a US $ 3.5 billion loan for Tencent to fund the latter's investment.

Tencent will play a greater role

According to analysts, if the revenue of the Royal War in the United States and other major markets continues to decline, then China, the world's largest game market, becomes more important, and Tencent's role played in the process of expanding the Supercell's market share in China is even more critical.

Last month, Tencent began to release the "Royal War" game in China through the WeChat social network platform.WeChat has more than 800 million monthly active users.

"Supercell is very popular in China, but the company has not transformed this high popularity into income," Tencent's chief strategist James Mitchell said at the conference call on Wednesday.

Supercell's game created 2.11 billion euros (approximately US $ 2.35 billion) revenue and a net profit of 693 million euros last year. The opponent is not only "Pokemon GO", but also Silicon Valley startup Machine Zone's "War Game: Age of firepower"Wait for games.

"You can't ensure that each game can be successful," said John Choi, an analyst at Yamato Securities, said, "This is the inherent risk in the industry."

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