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Why do so many people watch the live broadcast of beautiful women?

2025-01-27 09:20:15|Myriagame |source:minecraft skins

The virtual gifts from money are crossed the face of Wang Shi, Papi sauce, and Fu Yuanhui.On the other side of the screen, tens of millions of people stared at all of them.Business opportunities are far more than that. With the promotion of capital, the industrial chain is extending and mature, and competition has become more intense.Participants follow the logic of "Internet celebrity" and are anxious to occupy the land as king, although their slogans are still king.

Compared with TV stations and traditional star -making systems, they have a clearer, more convenient, and more sincere goal and operation method, and they are waiting for the arrival of victory or defeat.

Live online celebrities: those "expensive bananas"

"Don't give me something!" Fu Yuanhui repeatedly repeatedly said, but the gift floated by the screen from time to time.On the evening of August 10, 2016, the "flood" girl lived for an hour and received more than 300,000 yuan gifts -unlike TV, the number of audiences on the screen of the mobile phone was more than 10 million people! They will see them all seeWhat a value -for -money advertisement.

Cosmetic surgery, daze, violent eating ... Compared to Fu Yuanhui, more live broadcasts have worked hard, but it is difficult to turn red.And a large number of companies with the word "entertainment" are already on both ends of the screen, and the bayonet is red.

710 million Internet people and 325 million have seen live broadcasts. This is the survey data of the China Internet Information Center as of June 2016.Virtual gifts are just the simplest business in this market.They are all shouting that the content is king, but more people know those who seem to be very low, more cater to humanity, and can seize the market more.

"This is no different from throwing a banana when watching monkeys." The entertainment consumption that is easy to explain in psychology has been fully detonated by live broadcast.Industry insiders told reporters that the more simplified technology and better interaction, and the downward economic environment, making live broadcasts very likely to become the next 100 billion -level air outlet.

But success or failure is decided at this time. In front of the supervisory sword, those who are true and false "content are king" are really "occupying the king". After all, they have more followers.There will be greater right to speak, capital, and recognize the logic of this "net red".

Revelation of Pioneer Dead

Under the 4G network, the exclusive live broadcast technology of the TV station is instantly nationalized.In the past year, it is considered a new period of live broadcast in China."It's not a fresh thing." Tang Yinghong, a scientific science writer and PSyeyes main writer, told reporters that essentially speaking, decades ago, foreign television stations were playing live reality shows. Of course, this is always a high -ratings program."Webcast is just a large live broadcast that needs to be complicated and professional in the past to a simpler and convenient personal network broadcast."

In China, the YY show, six rooms, and 9158 were the earliest companies to do live broadcast business from personal networks.Researchers inside the China Internet Information Center told reporters that although the live broadcast business has been carried out in China for many years, it has not been able to get users' attention by the immature live broadcast technology and the quality of the content."Since 2015, optical fiber and mobile 4G networks have gradually become popular, Internet tariffs have decreased, and the live broadcast technology of streaming media has become increasingly mature, which has laid the foundation for the prosperity of live broadcasting."

In fact, the earliest concept of "live video" is the product from a startup company in the United States: Meerkat.The live video of this startup company was launched in February 2015. It has been three months earlier than domestic Yingke, and in just one month, Twitter has been launched.The prelude to the war.

According to the development of the deserved storyline, Meerkat should now be the industry boss, but in March of this year, only one year after Meerkat went online, the plot appeared reversed: the founder announced the company's transformation and gave up the research and development of MeerkatInvestment.

You know, when Meerkat decided to abandon the live broadcast market, the viewing volume of his live video has been growing.However, further analysis found that the number of viewers in viewing was rising, but the actual number of live broadcasts reached its peak as early as May 2015, and then did not rise.

Meerkat created the wave of live video, but it was caught in a dilemma that was unable to operate.Some investors said: There is no shortage of users who want to watch live video in this market. What is really lacking is people and institutions who can continue to live well.This issue is also placed in front of domestic mobile video live startups. Looking at the current live video content of domestic video, most of them are used to attract fans with talent display of beauty anchors. The homogeneity of live broadcast content is serious.

The people who eat melon are "routine"

Beauty Internet celebrities are anchors, and the otaku of the "Diaosi" otaku watchs the live broadcast, which can be simply summarized as the combined mode of the current webcast.Earlier surveys have shown that most of the people watching live broadcasts are male young men in second- and third -tier cities, that is, some otakus and "silk silk". Of course, migrant workers and local tyrant groups are also loyal fans of live broadcast.For 3 hours, Korean female anchor Li Xiubin has been sitting on a chair to eat biscuits. This live content attracted 100,000 netizens to stop watching.Before, there was a barrage website conducted an online live experiment. The anchors ate, dazed, play games, and sleep in the live broadcasts for more than ten consecutive days. The total number of people watching this live broadcast exceeded 30 million.

"They (fans) just love to watch me laugh." Feng Langlang (male), the first anchor of the 2016 Weibo Redman Festival, told reporters."Any content that resort to the public is bound to be shallow and peaceful. Fans onlookers do not need to know the background of knowledge, and they can actively participate in it without understanding their ability." Tang Yinghong said.

Ai Media Consulting analysts believe that the sensory needs of beauties and the natural spy of human nature have inspired the audience's hormones. Many audiences have been soaked in their hearts of their hearts for a long time, and even threw a lot of money for the anchor's "smiling".

"When watching the live broadcast, there is no essential difference between the monkeys who can't help but throw some food;The grandfather is the support; C and the grandfather are rich. For ordinary fans, they have to reward such a reward, so they have to consider the problem of spiritual personality. "Tang Yinghong told reporters.

In fact, the platform not only has the lively "melon people", but also a large number of crazy fans."One of my number one fan oranges, life is not rich, but in order to give me a reward, she borrows a credit card everywhere and overdrafts. By rewarding gifts, she smashed 200,000 yuan in two weeks."Feng Langlang said, "I have tried to stop her irrational behavior, but she said that this can brush the sense of presence and get my attention."

Feng Langlang told reporters that the reason why he could be favored by fans was because his state was natural during the live broadcast."Some anchors will appear unnatural on the screen, but I will feel that I am a very relaxed state in the live broadcast room, with affinity, and at the same time to take care of each fan. Each fan will read their names when entering the live room.Let them have a small gift for their names.

"People are fascinated by peeping, not peeping." Tang Yinghong said that many netizens watched the live broadcast. The main thing to enjoy was not to watch what, but to participate in watching itself."Live shows intuitively present the lives of unades, which obviously meets the peeping desire of most people."

"People themselves are empty. When they go home from get off work, they can close the door, and the connection with society is only achieved through the network, games, watching videos and other channels. On the live broadcast platform, the communication and interaction between users and users is actually in Pay the emotion "Xiu Bar Live CEO Wang Yuhua believes that the reason why the live broadcast platform is popular is because it has grasped the psychological needs of the target audience to get emotional companionship.