More than 10 million paid players!"Pokémon GO" revenue exceeds $ 250 million

2025-01-27 09:23:10|Myriagame |source：minecraft skins

According to the report provided by the international survey agency YOUGOV, although the "Pokemon GO" AR game is released in just a few weeks, the player has spent $ 250 million in the game. The report believes that "Pokemon GO"The sales are moving towards $ 1 billion.YOUGOV reports that one of the five players of "Pokemon GO" is paid users and 11 million paid players in the UK and the United States.YOUGOV surveyed 50,000 talents in the United Kingdom, the United States, and Germany to come to this conclusion.

In the "Pokemon GO" game, players searches, capture, and train virtual creatures through smartphones GPS. When we take the camera to the real world, we will see virtual creatures.Players can buy props to penetrate the game, including game coins, eggs, incubators.

YOUGOV believes that 5 weeks before the launch of the game, the total paid in the program has exceeded 268 million US dollars.In the first month, a total of 1 million users paid the game in the UK.The cost cannot be less than 79.

"Our report shows that in the first five weeks of launch, the expenses of the three countries alone have exceeded $ 250 million." Stephen Harmston, the head of Yougov, said, "Look forward to the" Elf, "Pokémon GO enters 72 countries around the world, and its revenue will soon exceed $ 1 billion. "

In the market, two mobile games have high income, one is the "Tribe Conflict: Clash Royale" developed by Finnish game developer Supercell, and the other is "Candy crushed soda soda crushed soda soda."Legend", 30 days before the launch of the two games, revenue reached 125 million and $ 25 million, respectively.

The YOUGOV report also found that 13%of adults in the United Kingdom, the United States and Germany have "Pokémon GO". After 4 weeks of launch, 90%of people continue to play games; one -third of players are over 35 years old., Has a high income.Hamston believes: "Although the game is still in the early stage, from the report, its explosive power can be sustained, not a flash in a flash."

In-program purchases (In-APP Purchase) are an important way for APP to get cash. The most popular programs in 2015 are all games, such as "Tribe Conflict", "Game of War" and "Candy Smirra Legend"EssenceGenerally speaking, the degree of popularity will decrease after one month after launching.

The amount of "Pokemon GO" increases by tens of millions a day. John Hanke, CEO of game developers Niantic, once said that it will obtain income through "Sponsored Locations".McDonald's, bar, theater and other enterprise institutions can pay fees to highlight their position in the game.

Hamston believes: "This is a turning point for brands and AR."

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