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Domestic Internet cafes have died?The investigation said that the second -tier cities are living well

2025-01-27 09:30:53|Myriagame |source：minecraft skins

Do you think that the Internet cafes around you have disappeared? This industry is declining? Maybe this is because you live well in first -tier cities. They live well in second- and third -tier cities.

The 2015-2016 China Internet Cafe Industry Big Data Report Blue Book (hereinafter referred to as the "Blue Book") released this month shows that the operating conditions of Internet cafes have stable, the number increases year-on-year, and there is a trend of high-end development.

The number of Internet cafes increased year -on -year in the blue book of the second -tier cities. The market size of the Internet cafes increased steadily, with a number of year -on -year increases by about 3.4%.

The overall business time of the Internet cafe is stable, and the seat rate is similar to the past year, which is basically maintained at about 80 %; the passenger traffic has declined slightly, but the number of users on the Internet has increased.

In terms of the proportion of Internet cafes, it is still dominated by large Internet cafes (100-200 machines), and medium-sized Internet cafes (50-100 units) have a slight increase.

In terms of distributed cities, second -tier cities have the most Internet cafes, and the proportion has increased; followed by third- and fourth -tier cities.At the same time, the report also shows that users in second- and third -tier cities are the most active.

Nine%of users are men who have become the blue book to play games. Among the Internet cafes users account for 90%of men, that is, nine are men who go to the 10 people who go to the Internet cafe ...

In terms of user portraits, most of the Internet cafes are post -80s and post -90s; more than 30 % are students in schools, nearly 20 % are factory employees or migrant workers.Due to the main level of students, the user's income level is low, and most of the monthly income is less than 5,000.

More than 90 % of users went to the Internet cafe to play games, and more than 30 % were watching movies, followed by listening to music and chatting.

Among them, nearly 80%of Internet cafe users are the Internet cafes, and the main reason is not because the family is not on the Internet?!Instead, I feel that the Internet cafe's computer network speed is relatively fast, the configuration is high, the environment is comfortable, and it is more convenient to communicate with friends.

Can running e -sports become the future business direction? Corresponding to user needs, Internet cafes have a trend of transition to high -end and Internet cafes.Although the business subject is still the individual, a considerable part of the chain Internet cafes have begun to form a brand.

From the perspective of user consumption, in addition to the Internet fee, the biggest head of the user is the catering fee.

In addition, 90 % of users who go to Internet cafes are to play games. Therefore, hosting a video game competition may be a strategy for Internet cafes to enhance the brand.

Half of the gamers also hope to have their own professional fixed team; 70 % of the Internet cafe owners believe that holding e -sports is helpful for the operation of Internet cafes, but only 30 % of them have tried it and will be held in a fixed comparison.The main difficulty is because of lack of experience and manpower, and there is no special event plan planning.

However, money is also a problem.

The Blue Book shows that cash rewards can more stimulate players to participate.So boss, you may have to get this before deciding to run e -sports.

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