Take-Two: The failure of "Born for the War" is an opportunity to grow in long-term

2025-01-27 09:34:41|Myriagame |source：minecraft skins

"Born for the War" did not achieve the success of sales as expected by TAKE-TWO. CEO Strauss Zelnick bluntly spoke about this, but he was not pessimistic.

At present, "Born for War" has never been announced the actual actual active player, and its similar competitors, Blizzard's "Overwatch" has 15 million players.Iron can't be steel.

Zelnick stated in their first quarter financial report: "On May 3, 2K released" Born for War ", which is the original new product of Gearbox studio. Although the media's media evaluation is good, its market performanceBut lower than our expectations. "

"We think this unique game experience will still have the opportunity to gain the growth of the player group in the future. 2K will continue to inject new vitality into this game and provide players with extended content and virtual currency."

"We are very frank about our own situation, because we are a managing transparent company. We still make new contents of" Born for War ". Players love" Born for Born ", and we can still be born from" Born for the War ".》 The internal purchase store receives a recharge. We will never abandon it.

In the end, Zelnick said that a game failed to meet the expectations and would not affect the core concept of their company's innovation.

"We fully support the vision of the production team, hoping to promote cutting -edge development, and use our understanding of this creative industry to set a new record for the company and the industry. Not all creativity will develop according to the best ideas, but with our company's company's company's companyWe have the ability and diversity to bear risk, facing all the failures and blows other than expected. "

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