Producer of "God of War": games without commercial hype are destined to be frustrated

2025-01-27 09:37:13|Myriagame |source：minecraft skins

David Jaffe, the producer of the "God of War" and "Firer Wars 2" series, is a person who says something straight. He never concealed himself and said what to say.Recently, in a GamesBeat interview, he talked about the relationship between the distributor and the developer and the marketing problem of the game. There were a lot of feelings, and a few amazing truths broke out.

"The relationship between the publisher and the game developer is a bit like two people who haven't seen a few sides in a date," Jaffe made a very vivid metaphor to illustrate the initial cooperation between the two. "If you want toTo reach a good communication and communication, in the final analysis, you still need to treat each other frankly and respect each other from the heart. "

"As far as me is concerned, my original intention of developing the game is to make consumers happy, and the publisher is our first consumer. Sometimes we have to be slightly deviated from the route we expected to please them."Not talking about ideals, it is not a choice to become a person who can play the rules.

In addition, JAFFE also talked about a trend in the current game industry, that is, developers often cause the issuer headache when they find problems such as sales or in poor response to the work.This involves the concept of "marketing".

"Those game products without commercial value and no hype are‘ ca n’t help. ’, Even if marketing is in place, it will not be much useful.” Jaffe said.He used his own PS3 monopoly game "Fire Fighting Vehicle 2" to give an example."" Fire Fighting Vehicle 2 "is too small compared to" Mysterious Sea "or" Killing Zone "series of games. Although developing a work that is not so popular will sometimes make developers feel frustrated, but there is no way, there is no way, there is no way, there is no way, there is no way.Do n’t we continue to do it? "

Although such speech will make the frustrated small master developers more frustrated, it shows the unquestionable fact.Anyway, the developer brought the game into the market.

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