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"Overwatch" national service sales far exceed that there will be free forms in the future

2025-01-27 09:49:12|Myriagame |source:minecraft skins

Blizzard's first FPS game "Overwatch" has achieved great success worldwide, and it is also very popular in China.Recently, in an interview, Vice President of Netease Li Riqiang revealed that the sales volume of the "Overwatch" national service was far exceeding expectations, and in the future, it may launch free trial play to attract more players.

Considering the "World of Warcraft" and "Diablo 3", which have been paid first and then promoted for free, "Overwatch" should also be this law in the future.

The first is the issue of national service game sales

Li Riqiang said that the sales of Overwatch in China have exceeded the record of all the same types of games, and also far exceed the company's expectations.The specific number will be made public on the NetEase financial report a week.

Li Riqiang also talked about the retention rate of players in Overwatch.He said that "Overwatch" is the game with the highest retention rate since he has played a game of more than ten years.It can be said that not only the conversion rate is high, there have been many new users, and the ratio that will continue to play is quite high.

Followed by the game's buying system and free problem

When asked if the game adopted the buyout system and whether there was a plan to open some measures for players to try the game for free, he said that "Overwatch" has already had a good start. After consolidating and retaining this part of the players, it isThe next (second, third stage) is how to expand the base of the player, and use different methods to continue to develop "Overwatch".

Finally, the problem of cheating in the game.

Li Riqiang emphasized that NetEase is fighting plug -in every day, and there will be a large -scale title recently.He also emphasized that it was not occasionally sealed one or two thousand people, but completely blocked this plug -in program so that all players could not continue to use it.