Playing the Red God has come to NetEase Game ChinaJoy's opening on the first day of the opening hot

2025-01-27 09:52:15|Myriagame |source：minecraft skins

Yesterday was the first day of ChinaJoy's launch, and the sudden heavy rain failed to stop the player's passion.Playing an umbrella in the rain, eating on the ground, dozing against the wall, and queuing for an hour to try to play games ... This is probably the charm of ChinaJoy.Name, go to the appointment of love.

At this gathered game event that gathered countless enthusiasm and love, big manufacturers are the focus of players, media and industry people as always.This year, the NetEase game, which is located in the N4 Hall, has accounted for most of the venues. Whether it is the exhibition hall, the number of products, or on -site programs, it has attracted the attention of many players.

In addition to watching girls, playing games, and leading the surrounding, NetEase Games also convened star anchors, COSER and players. The scene announced the long -lasting "Gravity, Strange Traveling" W program.

The restrained Showgirl, playing "red" ChinaJoy

Just like the theme "Release Love, Born to play", this year NetEase Game CJ pays attention to the word "play".Large venues, more than 60 products, and performance interaction are constantly filming ... Players who are too busy on the trial play, the only sentence "tired and happy".

In order to allow players to really participate in this party, NetEase Games played outside the scene, and also launched the four major CJ four major CJs for "playing the famous hall", "playing the pattern", "playing personality", and "playing explosive".Plan- "NetEase Game Player KOL Development Plan", "Game Internet Cooperation Ecosystem Plan", "Born to Play anchor Recruitment Plan" and "Netease Game Star COSER Dream Plan".

Earlier, Liu Shishi, Yang Yang, Hu Ge, Ma Weiwei, Liu Xunzi, Song Yi, Budon Jun, Divine King Kong and other star celebrities and eight players KOL all presented as a NetEase game "play red" endorsement.Several "playing red" shared their growth experience.

KOL Xiaomi, a player from Xiaobai to Great God, talked about his dream of 12 years, and sighed: "Twelve years, enough to become a great god."I learned a lot along the way.The well -known anchor Li Wangzi also shared his own live broadcast road: "Live broadcast gives me the opportunity to share with you the fun and curiosity in life."

Be a company that knows cold and hot, and cultivate brand dead loyalty powder

The W plan is a "drinking water source card" played by NetEase in CJ -not only can build a long -term "fan" system through its own talents, create an open player community, allow users to interact autonomous, and realize it in interaction"Self -value -added"; also trying to establish a "family" between users and Netease.

From KOL development, anchor recruitment, COS training to creating a game life, it can be seen that the Wheel Wing plan carefully created by NetEase Games is the user as the main body.As Li Yiping, the person in charge of NetEase Game Public Relations, said at the launching ceremony of the four major plans, "We not just want everyone to make everyone live in CJ, but to really stimulate the potential of everyone's" playing ".'Play' as the core user community. "

In any industry, when we talk about user value, although we will have a lot of ideas for excavation space, most of them are enterprises.Looking back at the user subject of the NetEase W program, it makes people feel a bit interesting.The core of Plan W is to connect the technology -centric product system and the user -core community system, while activating the growth space of NetEase games and players.

For game companies, users are the lifeline of the product.After completing the accumulation of technical accumulation, NetEase Games began to pay attention to the growth of players. This pattern and great state of mind will bring not only loyalty, but also the brand feelings.To promote the business model with technology, and to support the business model with humanities, can NetEase's grafting in the rational thinking and emotional thinking of technology in technology can achieve a "marriage" of a player and brand? It is worth looking forward to.

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