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ChinaJoy's game exhibition has changed: Entertainment Net Red squeezed Showgirl

2025-01-27 09:54:50|Myriagame |source：minecraft skins

ChinaJoy may no longer be the game of the game in everyone's mind. Both the game company and Show Girl may slowly no longer the biggest protagonist of CJ. Various pan -entertainment companies and Internet celebrities have come.

In addition, Sina Technology learned from many game manufacturers that this year many game manufacturers' attention to CJ has decreased to varying degrees. The polarization of the game circle has intensified and the wave of death has brought some small and small game companies to ChinaJoy.Or increase the exhibition of TOB (Enterprise to Enterprises), and in contrast to the increase in emerging VR hardware and content manufacturers.

Entertainment company squeezed out the game company

Although Pan Entertainment has been one of the most popular issues in the game circle since last year.However, at the ChinaJoy's China International Digital Entertainment Industry Conference, the issues and guests were still a little surprised by the bias of pan -entertainment.

The theme of this year's China International Digital Entertainment Industry Conference is pan -entertainment, and the slogan is "integration symbiosis. Open the new ecosystem of Pan Entertainment". The five topics are games, film, animation, literature and music.The game is only one -fifth of them, and the effects of other issues are not great and the game correlation is not great. It is a bit similar to the current state of Pan Entertainment. It is classified into a circle, but some are still in the state of loose sand.

The founder and CEO of Netease Ding Lei opened a group mockery mode yesterday at the Summit Forum."Any behavior that tastes IP in a certain field quickly and high -profile expansion to other fields is a hooligan."

He bluntly stated that it is not capital and speculation that dominates cross -border cooperation. Find a few people who do not understand each other to tell stories and flicker.It was flickering to some unknown people, but it consumed the industry's reputation, leaving the market full of sore markets, and most of them wanted to divorce the field.

It is also worth mentioning that, whether it is the morning summit forum or the industry forum in the afternoon, the game company is no longer the protagonist.Companies.According to Sina Technology statistics, the proportion of speeches from game companies is less than 30%.And even the game company, most of the themes of speaking are related to Pan Entertainment.

Showgirl encountered live online celebrities

The industry focuses on the general trend of pan -entertainment, but for ordinary audiences, Showgirl is still the biggest highlight.However, Showgirl is no longer the original Showgirl. Showgirls who used to make a living by showing meat are being threatened by live online celebrities.

In fact, the topic of Showgirl is endless every year, especially about the problem of leakage.Since the previous session, ChinaJoy's official officials have begun to manage Showgirl's dress, which has caused a lot of waves.

In addition to last year, the "2cm" regulations were made, and the increased regulations this year are more stringent and clear.For example, you must not modify the clothing that have been reviewed without permission; the clothing is too loose or too tight; the male model will not be exposed; you must not post, print or display products and images on the model sensitive parts.

Showgirl can no longer continue to attract eye -catching in dress, but it will still be the landscape on CJ.An exhibited game manufacturer told Sina Technology that the price of SHOWGIRL this year has not declined, and the appearance fee ranges from 2000 yuan to 10,000 yuan, but in addition to performance and catwalk, these beautiful girls who play tens of thousands have another identity.And work: When net red, open live.

It is undeniable that the drainage effect of Internet celebrities is even more obvious than the offline catwalk.At the present conference and exhibition, the media are sitting after the Chengcheng Live Broadcasting Internet celebrities. After all, for manufacturers, whether it is online or offline, it is the most important thing for the exhibition conference.

These Showgirls who are active in the Internet have changed not only ChinaJoy, but perhaps all the scenes that need to reach a specific population.When we see a strong makeup, holding a mobile phone, and only watching the live broadcast girl who does not watch the lens, we may need to put away the contempt in our hearts, because they are not only holding 10,000 yuan in salary, but also tens of thousands of tens of thousands of.Onlookers.In this era, onlookers do not necessarily represent the truth, but represent power.

Big brothers still have advice

Although some new challenges have appeared in ChinaJoy this year, how will it not change in the future.The game company is still the protagonist of ChinaJoy.As the annual largest exhibition and forums in the industry, the gangsters in the game circle are always willing to talk about their views and advice on this occasion.

At this year's ChinaJoy, new globalization is also considered one of the important features.According to Zhang Yunfan, president of the Perfect World Game, the main target group of Chinese game companies in the past is China. Overseas game companies are actually doing marketing.

However, Tencent has announced the acquisition of the Royal War R & D company Supercell since this year. Giant Network is bidding for Israeli chess and card game company Playtika. Both foreign games have a valuation of more than $ 4 billion.Netease will also announce a new joint venture with Ubisoft tomorrow.In terms of products, the cooperation between Shengli Games and Ubisoft on "Assassin's Creed: Blood Sail" has also been distributed from separate distribution to joint research and development and distribution. This is all new gaming global phenomena.Wang Feng, CEO of Lanang Group, bluntly stated that in the future, the game market will only do the localization opportunities. Globalization is the general trend. For most companies, the situation next year may be even more difficult.

However, Sun Shoushan, deputy director of the State Administration of Press, Publication, Radio, Film and Television and chairman of the China Audiovisual and Digital Publishing Association, believes that compared with the past, although Chinese game companies have achieved results in overseas markets.However, from the main indicators such as core competitiveness, Chinese game companies are still in a weak position.China with the top ten companies in global revenue has only one seat.Works with international influence are still rare.

"At present, the theme of the gaming industry is similar, operating single, follow -up imitations, plagiarism and other phenomena is still relatively prominent. Although the industry has long been criticized, it has not been covered by the high -speed expansion and prosperity of the market in recent years, and it has not attracted enough attention.Nowadays, the market pressure has increased and competitive is fierce. Whoever ignores these issues will not be able to develop, but whether it can survive. "This is the advice given by Sun Shoushan.

The game work committee is a warning game company through the "China Game Industry Report". The concept of game concepts has been cooled, capital attention decreases, and the performance of performance for gambling commitments cannot be completed, which will promote the speed of mergers and acquisitions in the game industry.In the first half of this year, the large -scale corporate -controlling pattern in the field of mobile games was strengthened. With the help of resources to occupy the market, the survival of small and medium R & D enterprises will face challenges.

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