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The iPhone sales 15% of Chinese developers will decide Apple's future?

2025-01-27 09:57:28|Myriagame |source：minecraft skins

In the afternoon of a normal working day in January this year, the co -founder and CTO Hu Zheren of the English Learning APP "fluent English" received a special call.At the end of the phone, PHIL Schiller, the chief marketing officer of Apple, may visit their company at a certain time later.

This sounds like a fool's spoof call.Since the "fluent English theory" was launched at the Apple App Store three years ago, most of the communication work of Hu Zheren and Apple has been completed through emails. He has not even seen an employee of an Apple company, let alone this time.Jobs has completed many Apple conferences, currently the second place in Apple is second only to Tim Cook.

Until January 19, Schiller wore his iconic light gray suit and light pink shirt at the door of the office, and everything became true.The person in charge of Apple Global and China is also the person in charge of the market and developer services in Schiller.

The "English fluent theory" office is located in Dalian Road, Yangpu District, Shanghai, and more than 100 people are distributed on the upper and lower floors.Schiller introduced the founder's company on the first floor and used this product to follow a few English (it is said that because of his Boston accent, only 85 points).He then came to the 2nd floor and talked with some iOS developers of the company.

"Schiller asked everyone in some problems encountered in iOS development. For the use of new system functions, I also particularly learned about the use of the Swift (programming) language that Apple is vigorously promoted." Hu Zheren told reporters.The original visit to an hour was also stretched to more than two hours.

Schiller's "raid" is also the flagship store of Tongji University's Apple Club and furniture brand Meikemei.The former is the community of Apple developers of Tongji University. Every year, 30-40 application software is developed through Apple's development tools.The latter uses Apple system to develop a set of customer service software, which can use iPad to complete customer identity recognition, online effect preview, and electronic payment.

Four months later, Apple CEO Tim Cook carried out the eighth China trip after he took office in 2011. Unlike the first seven times, this time the Chinese trip specially added a Cook and Chinese iOS developer.Representative conversation.Unlike Schiller's quiet trip to Shanghai in January, early in the morning on the day of the talk, the photos of Cook and Didi Chuxing President Liu Qing appeared at the door of the Apple flagship store in Wangfujing, which became the headline of the science and technology media on the day.

Compared with Cook's first seven times to visit senior government officials and high -level mobile operators to promote forest protection and clean energy construction activities, this face -to -face communication with application developers is a bit special.In the exchange of founders such as Meitu, Xinmeida, and today's headlines, Cook is more relaxed than usual.

Despite the moment the iPhone was born, Apple has been emphasizing the importance of developers to the entire apple ecology.However, it wasn't until Schiller and Cook's recent actions in China that we vaguely felt that Apple was released to a signal: we want to catch Chinese developers.

At present, Apple has more than 1.5 million developers in China. As of January 25, 2016, Apple has issued more than $ 5 billion in revenue sharing with Chinese developers.

Of course, Chinese developers have also created huge benefits for Apple.In 2015, Apple's revenue in Greater China increased by 14%.Cook said at the financial report analyst's meeting that "the performance of the Apple App Store's record" is an important reason for the growth of Greater China.Schiller also pointed out in Shanghai's trip to Shanghai this year that a large part of the App Store app stores from the largest number of applications in the App Store applied stores came from the hands of Chinese developers.

Therefore, how to make a piece with these yellow -skinned "program apes" has become an increasingly important discussion issue in the Kubetino conference room.Making application developers get more exposure opportunities is one of Apple's strategies.

Apple has held the "Meeting APP Developer Activity" since last year. These activities are usually placed in Apple retail stores, and the number of people will be controlled within 100 people.Each or more developers will invite one or more developers to introduce what they are doing, while interacting and questioning.

Apple has its own standard for what kind of developers to choose.However, many selected developers told reporters that their apps have been recommended by the Apple App Store once.

A Shenzhen developer Hans, a child education application, told reporters that on December 12 last year, they conducted such a sharing in the Apple Store in Wangfujing, Beijing. Before that, Apple informed the application "Mathematics Kingdom" developed by them.Selected "App Store 2015".

Since this month, Apple has added an offline communication activity for developers.This event is called "IOS Innovative Entrepreneurs and Investors Face", and the first phase of the Pudong App Store retail store was held on July 16.A total of two developers and three investors gave speeches and discussions.One of the products is the wearable device "cute". This device can help pregnant women monitor the fetus's various vital signs and development status through iOS applications; another product "Galaxy Zega"Combined, while you use your mobile phone to control the game, the toys in the physical world will also make corresponding interactions.

"My understanding is that Apple chooses the two of us to convey its investment in intelligent hardware and mobile medical care, so that everyone can see the value of Apple as a platform." Ma Jiliang, a developer of "Meng", told reporters.The two products selected with the iPhone as a connector to combine software and hardware, which will also make consumers realize that their mobile phones can add more convenience and fun to life. Objectively, it will promote Apple mobile phonesSales.

This event attracted the registration of more than 100 entrepreneurs and investors. At the same time, customers who came to Apple's store could also go directly into the conference room to participate.Apple has strictly restricted the speaker's time. The speaker needs to communicate the content of the speech. Keynote's style communicates with Apple's preliminary meeting. For example, if there are too many words displayed, you will be considered "not in line with Apple's design style."

After the sharing, these speakers and participants will be brought into a conference room by Apple, and everyone can communicate freely."I met a person who composed algorithms there. This function is very important to me. I have never found it." Ma Jiliang said.

A person familiar with Apple told reporters that Apple hopes to copy the activity of such connectors and investors nationwide to achieve the role of a connector.

In the third fiscal season, Apple sold a total of 403.99 million iPhones, a year -on -year decrease of 15%. This means that Apple has previously reached the end of the performance growth of Greater China with hardware sales.The prospect of the year in China.

Apple put down the consistent high cold in time and frequently interacted with Chinese developers.Because it understands that grasping Chinese developers is to grab the future of Apple.

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