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2016CJ forward -looking: VR becomes concerned about key game exhibitions or returning games

2025-01-27 09:59:24|Myriagame |source：minecraft skins

What else do you want to go to ChinaJoy (referred to as "CJ")? Since last year, this problem has always troubled Xiao Li in Beijing.As a game enthusiast, he has participated in this exhibition three times in 2013 and has experienced the excitement of seeing all kinds of Show Girl (SG). It has not much regret to see too much show girl.

For him, this year may be even more regrettable, because CHINAJOY has officially introduced more stringent dressing specifications, Show Girl no longer "looks good".2016 ChinaJoy will start tomorrow. He finally made a decision in the tangled: still go and see. Although Show Girl can only look at the face, he can also experience VR.

So far, ChinaJoy has held 13 sessions, and many people have forgotten its official name is China International Digital Interactive Entertainment Exhibition.The event industry's event covers a variety of formats such as PC online games, mobile games (mobile games), console games and family digital entertainment, and animation entertainment.

Since the beginning of this year, as HTC, Oculus, Sony and other manufacturers have launched consumer VR equipment, the first game field combined with VR has also become the focus of chasing various manufacturers.This is exactly a significant reflection on this year's CJ.

In addition to VR, the game field is still hot.In addition to NetEase and Tencent's game giants, many game manufacturers have revealed new products planned to release this year.At the same time, the transformation of the game company has been put on the agenda. The "Pan Entertainment" and "Film Game Link" have been officially included in the strategic planning of major game companies. The field of mobile e -sports has also begun to be recognized by more and more game companies.CHINAJOY may not only be Show Girl's ChinaJoy this year, but more back to the game itself.

VR is eye -catching

Founded in 2014, Big VR is the second time to participate in ChinaJoy.The office of this company is less than ten kilometers from the Shanghai New International Expo Center of the Shanghai main venue. As a local VR company, in two years, Da Yuan has completed more than 200 million yuan of financing and launched the first one.VR all -in -one machine.The person in charge of Da Peng VR exhibitors revealed that as soon as the CJ was opened to register, he was ready to participate in the exhibition and moved the "China -Europe VR Game Developer Contest Final" to the CJ scene.

Like Da Yuan, VR manufacturers are becoming a new figure on CJ.According to incomplete statistics from Sina Technology, around ChinaJoy, the VR industry's large and small conferences, communication meetings, and wine clubs have exceeded 20 games.

In addition to domestic manufacturers, international VR manufacturers also choose to synchronize the press conference with ChinaJoy.On July 27, Sony will hold a China conference to announce the release time, price and market strategy of PS VR in China.As a member of the three major VR factories, PS VR officially entered China and has always attracted much attention. Its release may have an impact on the existing industry structure.In addition to Sony, HTC Vive will also continue to debut with the cooperative game developers.

At the same time, the officially held industry conferences and exhibitions such as the Global Virtual Reality Entertainment Developers, the National Virtual Reality Entertainment Industry Conference, and the China International Smart Entertainment Hardware Exhibition will be held simultaneously with the ChinaJoy Game Conference.

ChinaJoy will become another show of VR outside the industry exhibition.

Game show or return game

No matter how popular VR, ChinaJoy is still the home of game manufacturers.At this year's ChinaJoy, the old domestic game manufacturers will still build a large -scale exhibition hall like previous years, and many Show Girl platforms are invited to gather popularity.Without the exposed Show Girl, the exhibition of this game industry may return to the game itself.

This transformation can be seen from the plans released by many game manufacturers.Taking Xishanju as an example, on ChinaJoy, of which, Xishanju will mainly push the three works of "Swordsman Trilogy". "Magic Realm Mobile Games" and other games represented by Xishanju are also the focus of the exhibition this year.

China Mobile Games will also carry 9 games to participate in the exhibition and will sign game authorization with Ubisoft."This year's propaganda tone is to pay attention to pragmatic and make products," said the insiders in charge of the exhibition.

In addition to the release of well -known companies such as Xishanju, China Mobile Games, Giant Networks, etc., the pan -entertainment layout has also become the focus of many game companies.

A few days ago, Perfect World announced the latest development strategy in Macau, and will build a cultural industry cluster that spans games, film, animation, literature, media, and education through film games.According to perfect insiders, on this CJ, the perfection will still show this to the outside world.

There are also Blue Port interaction that proposed "Lienity of Film Tour".Earlier, Blue Port Interactive has established Langang Films for independent game IP development, and invested in the console game company Ax Technology in September last year.The strategy of "shadow roaming" will be the focus of Blue Port interactive display.In addition to pan -entertainment, mobile e -sports is also a key layout of game manufacturers this year.Tencent is going to run a mobile e -sports salon. The giant will e -sports this year's annual product "Ball Battle".Moving e -sports on China Joy was still a new and questionable new thing.With the enrollment of Tencent and the demonstration of the mobile e -sports alliance composed of many large factories, mobile e -sports was quickly ripened.In addition to the main promotion of ChinaJoy, this year's game giant will probably become a trend to e -game gaming in mobile games.

Mobile e -sports can develop rapidly, which has a lot to do with the major situation of mobile games in the past two years.Almost all of the game IP mobile games and mobile e -sports are giants. Resources are becoming more and more concentrated.

ChinaJoy is still the best show.According to incomplete statistics, the number of various conferences and gatherings around ChinaJoy has been close to 150 games, a record high in the past years.However, according to Sina Technology, most of the current events are organized by large game companies. From the perspective of R & D strength and operating capabilities, the concentration of the game industry is becoming more and more obvious, and there is not much space for the market to leave the market for mini -game companies.

More industry trends will wait until tomorrow's "China Game Industry Report".Judging from the data released last year, there have been more than 130 million users in my country, and more than 300 million users of page games and mobile games. The 100 billion -level market still has a significant growth trend.

Without Hua's whistle performance and catwalk, where is the next growth point in the game industry? You should see it clearly on this CJ.

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