Citi: "Pokemon GO" is terrible affecting other app gains

2025-01-27 10:03:29|Myriagame |source：minecraft skins

In the ranking of many major markets around the world, "Pokemon GO" still ranks first.The momentum on the ranking and the strong number of users are seriously threatening the use of users owned by other apps.日前花旗发布“《精灵宝可梦GO》的威胁是真实的”一文称，《精灵宝可梦GO》的这一势头还将延续，而这很有可能影响到其他App的广告收益，主要包括Facebook, Twitter, YouTube and other platforms with huge traffic.

Citi analysis, American iOS users are playing an average of 33 minutes per day. This data is obviously ahead of social software such as Facebook and Twitter.Although it may extend the time for users to use their mobile phones to a certain extent, Citi believes that the success of "Pokemon GO" must be related to the competition of other apps.YouTube and Twitter are the most affected by the game, and users have declined more than 10%in the use time in these two applications; Facebook has increased.

The decline in the use of these applications is likely to affect their advertising income -and worse, Citi believes that "Pokemon GO" is likely to further diffuse influence through social applications such as Facebook and become become the influence of social applications such as Facebook and becoming the influence of social applications and becoming becoming.A "black swan" for other apps.

Here is the heart of the APP for users, but on the other hand, it is an app store that collects the profit of fishermen.Compared with the developer of Pokémon Go, Nintendo, "Pokemon GO" and Niantic's risks, the application market for selling games may be full of worries.

Citi believes that due to the prosperity of the game market, the recent performance of the APP market has also exceeded expectations. "Elf Pokémon Go" will benefit the Google Play store business.Citi predicts that "Pokemon GO" will bring $ 77 million in revenue to Google Play in the next year.

Also profitable is Apple.According to CNBC reports, Investment Bank Needham also held in a report released yesterday that in the next 1-2 years, the Elf Pokémon Go will bring Apple a $ 3 billion in profit.

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