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Google Map made this story behind the popularity of "Pokemon GO"

2025-01-27 10:34:09|Myriagame |source：minecraft skins

Since Nintendo's "Pokémon GO" under Nintendo has taken the lead in launching in Australia and New Zealand on Wednesday in Australia and New Zealand, the game has attracted countless players around the world.Nowadays, not only countless players capture elves on the street, but local companies have launched a variety of marketing solutions around the game. The appearance of the game has even made players who are not good at socializing.

In simple terms, "Pokemon GO" is jointly developed by the old game manufacturer Nintendo and the game company Niantic. The biggest highlight is the combination of AR (augmented reality) technology with the role of pet elf.Specifically, when you turn on the game, enable the map and positioning function, the game will superimize Pikachu and Jeni tortoise by the camera in real time. These elves may be hidden in any corner. You need to do what you need to do.Just walk around with the mobile phone and find and catch it.

Obviously, the success of this game is very direct with its built -in map data.

Map data

Niantic founder and CEO, former Google Maps and Earth Director John Hanke have previously founded the electronic map company KEYHOLE, and the company was subsequently acquired by Google and launched it with the help of this acquisition case that year.After the Google Earth Project, Hanke served as the Vice President of the Google Geographical Department (including Google Earth, Google Maps, Street Views, etc.).In 2010, Niantic was officially established as Google's internal entrepreneurial project. When Google's architecture adjusted the establishment of the parent company Alphabet in October last year, Niantic announced that it would leave it as an independent studio.

Therefore, Hank himself is very clear about the accuracy of the map data. How much can the success of "Pokemon GO" play a big role.

"Many of us have worked on Google Earth and Google Maps for many years, so of course we hope that the map data of this game is accurate enough." Hanke said.

Niantic released the first augmented real game "Ingress" in 2012, but it was not very sensational.However, many users in this game at that time provided huge data help for many locations in "Pokemon GO" today.

In the early days of "Ingress", Niantic first listed a series of well -known landmark buildings or locations that he hoped to integrate into the game.After the game was launched, Niantic also sought the players' opinions and encouraged them to submit the name names they thought they should be integrated into the game.

"In simple terms, we are determined to be integrated in the game, including public buildings, historical classics or landmark attractions. In addition, we received about 15 million applications from players and 5 million of them.The place was included in the game layout.

Moreover, it is precisely because of the huge "Ingress" map data that Niantic later decided to directly use it as the basic data source of the map of "Pokemon GO".Among them, some of the most popular locations in "Ingress" have been set as the "GYM" point in "Pokemon GO", and some other locations haveThe location, including the elves and the elves, etc. Pokéstops generally exists in iconic buildings, such as historical buildings, museums, art museums, etc., which will also exist in the parking lot and commercial blocks).

"The location of Pokéstops is submitted by users, which is based on the location information that people can reach. However, there are also some Pokéstops locations located in the North Pole and Antarctica."

Of course, which elves are determined in which locations and locations appear in place and positions, they have a higher challenge to the accuracy of map data.For example, developers need to first know which locations have water flow, small river or ponds, and which places are zoos or parks to arrange different elves.For example, the elf of the water system should appear in the place with water flow elements.

At the same time, the development team will include more complicated map data such as weather and climate, and at the same time, according to these information, some elves with special habits are arranged at a certain climate place.

User safety

Since the advent of "Pokemon GO", there have been a lot of news on social media related users to collect elves in various dangerous areas to collect elves regardless of personal safety.However, Hank said that guaranteeing users' security has always been the main principle of game development. For example, one of the most important criteria for developers to select Gym and Pokéstops location is that they need to be safe enough.At the same time, developers also prohibit the elves from appearing on the road.

"Once you see the elves, you can interact with it in place. Of course, looking down at the elf at all times is definitely not a safe game. Therefore, Niantic has always suggested that users look up at the surrounding environment.Create a game product that is safe enough and encourages them to move from the sofa, and we are working hard to find the balance between the two."Pokemon GO" and the future of AR

Hanke pointed out that he plans to add some new immersive functional experience to "Pokemon GO" in the future, especially for the existing Gym and Pokéstops location to add more playability.

"We hope to let the development team create its own style of Gym and Pokéstops and introduce the transaction mechanism. We believe this will further stimulate the cooperation, competition and social interaction between players."

Although the technology that needs to be called by the above features is not mature at present, Hanke said that the future "Pokémon GO" is fully likely to cooperate with the augmented reality head wearing equipment.

"Many of the systems involved may be only suitable for use indoors, but I believe that in the next ten years, we will see that" Elf Pokémon GO "can allow players to wear a strong reality head -wearing equipment game outdoors outdoors.The appearance. "Hank said finally.

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