Steam's summer sale cancellation of daily special offices and flash purchases ushered in benefits

2025-01-27 10:40:16|Myriagame |source：minecraft skins

Many players have noticed that Valve's summer sale this time has achieved considerable success, and the income has increased by more than 50%year -on -year to $ 236 million.Today, some investigation agencies have announced a complete financial report, and a very interesting theory has appeared -Valve has made more money after canceling the traditional flash purchase and daily special offers.

Some players may not be very clear. Valve's flash purchase and daily special offers are additional and temporary discount activities, which will only last 8-24 hours.In theory, this event will encourage players to log in to the Steam platform from time to time during Steam's special summer sale to see if the products they like will have a folding benefits.Although it sounds very reasonable, the investigation agency believes that this approach hurts the process of sale throughout the summer from a long -term perspective.

"Although it sounds tempting, these activities will essentially allow players to wait for the minimum discounts according to their soldiers, rather than decisively pay for the discounted games."On the first and last day.

"After canceling the daily special and flash purchase, it will make developers more cautious when discounting. The average discount this year is 50 % off, and the average discount last year is three or three discounts. Some people may be based on this.It is unfavorable, but what I want to say is that the developer's bankruptcy is the most favorable for players. "

In other words, although the discount of flash purchase sounds good, this approach will only encourage players to buy power on the last day of the special sale, instead of buying a small scale in a small scale throughout the special sales cycle.The cancellation of flash purchases allows players to liberate from this expectation and allow players to make routine purchase and improvisation, even if the actual discount is not so obvious.

In addition, the less discount strength and higher income in the survey report."In terms of income this year's game, two50 % off game revenue is $ 33,500 ($ 40,000 last year), a three -three -off game income of 40,000 US dollars ($ 75,000 last year), 50 % off game revenue of $ 60,000 US $ 60,000(Last year's $ 90,000), 60 % off game revenue was US $ 106,000 ($ 90,000 last year), and 750 % off game revenue was $ 120,000 (90,000 US dollars last year).New work.

In this case, it is not a big news that Steam does not have flash purchases and daily special offers during special sale in autumn and winter.

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