Foreign media say that there are at least 100 VR helmets in China in China.

2025-01-27 10:51:25|Myriagame |source：minecraft skins

Related reports show that China's virtual reality (VR) market is getting hotter. This year's scale is expected to reach $ 860 million, and it is expected to turn 10 times in the next four years, that is, by 2020, the size of China's virtual reality market will reach$ 8.5 billion.

During the past six months, the Chinese virtual reality market ushered in a group of investment and cooperation, and a large number of new enterprises have emerged. These new companies have also attracted the participation of domestic and foreign partners.Due to the advantages of low -cost, large -scale production, fiery investment environment, and support of international partners, China may become the center of the global virtual reality market growth.

As a new media in the Chinese market, virtual reality will promote innovation and promote the development of China's future market.

The number of American headset display equipment (HMD) production companies is relatively limited and lacks influence in the Chinese market. This has created a vacuum area for the development of international virtual reality business, and this vacuum will be increasingMost of the companies are filled with companies, and most of them are focusing on mobile and independent header display devices.Data show that the total amount of virtual reality helmets sold by e -commerce giants Alibaba and Taobao has exceeded 300,000 units (including the number of offline sales).

In the Chinese market, more than 100 different types of virtual reality helmets have emerged. However, compared to Cardboard products of Google (Weibo), most virtual reality equipment in China is still targeted at low -end markets.Early wearing display equipment manufacturers in the Chinese market mainly include 3GLASSSES, Big Peng Deepoon, and Storm Mirror.

Data show that in the first quarter of 2016, Blizzard Mirror sold 1 million sets of virtual reality helmets through its more than 20,000 physical stores, with an average price of $ 30 per set.

Storm Magic Mirror plans to sell 10 million sets of virtual reality helmets this year.In comparison, Cardboard of Google has sold 5 million units within the first 19 months of launching.

However, from the leading momentum of virtual reality helmet manufacturers and their rapid adjustment according to market feedback, these manufacturers are likely to surpass the United States in the field of mobile virtual reality.For example, Storm Magic Mirror is now developing the fifth -generation head -on display equipment.During the past six months, some big brands, ZTE, LeTV, and Huawei, have also participated in the competition in this field through their own virtual reality helmets.

With the rise of the hardware market, the Chinese market is most needed to be attractive content

Although some of China's largest technology companies have not launched head -to -head display equipment, these companies have formulated plans for virtual reality.They have opened their platforms and provide seed funds for China's virtual reality startups, especially for content manufacturers.

The video departments of companies such as Baidu are also working with virtual reality content manufacturers, and invest in virtual reality movies, television and games.

At the same time, the efforts of the international market are also promoting the development of the content market.It is said that 500 startups will invest in 20 virtual reality content production companies in the early stages of China.For example, Shanghai Oriental Media (SMG) cooperated with the US virtual reality company Jaunt to set up a Jaunt China company and plans to launch 500 high -quality content products in the next two years.

Another area of ​​China's virtual reality market is an outdoor and location -based entertainment service

"Virtual Reality Store", such as the virtual reality roller coaster experience in large shopping malls, has only been $ 6. Since last year, it has existed in many places in China.Because the high -end PC -based virtual reality experience cannot be put into most areas of China, the outdoor experience provides high -quality virtual reality content for ordinary consumers.Experience this service.

Hongda Electric (HTC) from Taiwan has recently announced that it will cooperate with Chinese electronics retailers Suning and Gome (Weibo) and other more than 10,000 outdoor virtual reality experience stores in Mainland China.

In addition, Spaces, a US virtual reality company in Los Angeles, reached a cooperation agreement with Songcheng Performing Arts Development Co., Ltd. to jointly set up a joint venture company to invest in virtual reality into the theme park of Songcheng Company, and it will still be inThe Chinese market has launched an independent virtual reality theme park.

In fact, in the Chinese market, many joint ventures have promoted the booming virtual reality outdoor market and enhanced the awareness of ordinary consumers.The above two joint ventures are just two of them.

With the development of virtual reality platforms and outdoor experience, there is no doubt that large content manufacturers have also ushered in the best time to enter the Chinese virtual reality market. For these content producers, maybe no time is more suitable than now more suitableEntering the Chinese market.

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