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Internet celebrity = high salary?Beauty live broadcast poker monthly income 7000+ eye -catching ability is strong

2025-01-27 11:01:49|Myriagame |source：minecraft skins

From Sister Furong to Sister Feng, from Ayi to Papi sauce, "Internet celebrities" transferred from a computer to a mobile phone in just a few years, from the portal website to the live broadcast platform. With their powerful "gold absorption" and "eye -catching" abilityHas sought after by netizens.

In Xuzhou, there is also such a group. They are not older and have become the signing anchor for paying payments for online platforms. They have their own fixed and increasing fan bases, and they have also revenue.They are a new generation of Internet celebrities.

Net celebrity

Playing cards, chatting, making money

There is a quiet cafe in the urban area, with sufficient WIFI signals, plus a cup of strong milk tea.Cheng Zi has finished makeup in front of his monk. At this time, you only need to make up the mirror.Open your mobile phone, put on wheat, and start playing the game "Eggs" often played by Xuzhou people ... So, Cheng Zi's work has begun.

In Cheng Zi's family's view, her way of making money can be described as "incredible": only to play games on the live broadcast platform 2 to 3 hours every day, and at the same time, chat with netizens online, and some people pay her salary and pay for her.Gifts -can be exchanged for real cash.

This job alone will bring Cheng Zi a monthly income of at least 6,000 yuan or more than 7,000 yuan.And her monthly income is higher -Cheng Zi has more part -time income.

7000+ online celebrity monthly income is only the starting price?

Another Xuzhou net red Qianhe seemed to make more.In early 2016, Qianhe began to live on a network platform called "Single Light". Later, "job change" to "mind" live broadcast, earning experience and popularity, and then quickly "transferred" into an anchor agent.More than 30 net red anchors, take the money according to the commission.Even if each person is smoked 20 yuan a day, 20 people work, there are 400 yuan per day, and 10,000 yuan per month.

Soon after, Qianhe may sign an exclusive contract "ME live broadcast". He only worked for 20 days a month and worked for two hours a day. The basic salary was 3,000 yuan.In addition, there are gifts from fans in the room, and the platform is 5 or five points.The latter income is the "big head".

Cheng Zi and Qianhe are all from Xuzhou. They are currently studying two vocational colleges in the city.They live and work in Xuzhou, but the live broadcast is facing the entire Internet world.They are typical representatives of the new generation of Internet celebrities. From being an anchors, they have been only half a year, and their income has been higher than many undergraduates who have graduated in the city for several years.Average level.According to the "90s graduate rice bowl survey report" jointly released by the Peking University Market and Media Research Center and well -known domestic websites, the starting salary of the first job of college graduates in 2014 was 2443 yuan/month; according to the "Social Science Literature Publishing House"According to information such as the 2016 Chinese Backeting Employment Report, the average monthly income of the 2015 college graduates after half a year is 3726 yuan — even for this number, many netizens think they are "average."

The timing of becoming a "net celebrity anchor" is fleeting

YY, Douyu, Panda, Huya, Yingke, Crystal, second shot ... Various online live broadcast platforms have exploded a lot in recent years. According to incomplete statistics, there are dozens of or nearly 100.In Xuzhou, a large number of citizens also joined the teams of selfies and live broadcasts: eating, sunbathing, playing games, drinking, speaking paragraphs ... but really getting monthly salary and commission like Cheng Zi, QianheThere are few.It is not easy to become an Internet celebrity -even for the high -value model circle.

"In Xuzhou, almost all plane models, image etiquette, etc. are doing live broadcast, but not everyone can make money." Qianhe estimates that one and a half of them can make money. Cheng Zi thinks fewer, even if you make money, even if you make money, even if you make money, even if you make money, even if you make money, even if you make moneyMost of them come from fans to reward, and the minimum monthly salary paid by the platform. "Some live broadcast platforms such as seconds are open to everyone and can only take fans to reward money. In addition, more platforms have only signing online celebrities.In order to be an anchor, and most of the signing channels have been closed. "

In addition to personal factors such as appearance, quality, eloquence, talent, etc., whether Cheng Zi believes that it can make money, the key is the time: before the beginning of 2016 to May, a large number of live broadcast platforms are recruiting anchors, and the employment threshold is slightly lower.After that, the anchor has been saturated. At present, the platform is not recruiting, but a reverse brushing. "But it does not rule out the later force. Because of the incident or content, it will become a special case of online celebrities from other platforms."

Market chapter

What is the model of platform profitability

Someone really made money.But what is the model of platform profitability? Only relying on fans to "reward", can really earn so much money? Those who are familiar with the matter said that there are indeed live broadcast platforms and anchor Internet celebrities in China to make money, but more live broadcast platforms have not yet been profitable.It is "burning money" like "Didi Taxi" to pay wages and attract high -quality anchors, and then attract attention, and there are behaviors to swipe money and brush online, in order to obtain the attention of the capital market.Can I make money on live broadcasts? How to make money?

The reporter recently conducted a questionnaire survey.The results show that citizens who are 35 years old have heard of webcasts, but are puzzled by whether they can make money and make money on the live broadcast of online live broadcasts; most of them are 18 -year -old citizens who know webcasting. Some people arePlatform make money mode to understand."Mainly fans to reward? First recharge the platform account, from 1 to 1,000 yuan, 10,000 yuan, and give their favorite anchors to get the attention of the anchor of the Internet celebrity.There are also hundreds of thousands of yuan in news.

Some platforms have "brushing money" and "brush people".

The reporter recently logged in to multiple live platforms and found that the well -known platform is indeed very popular.The rest of the unknown platforms are very weak.The reporter occasionally registered and logged in, not even sent out anything, and was cordially called the beauty anchor, which was very surprising.

In the live broadcast, the reporter found that the number of online viewers of each anchor maintained at 600 or 700 people.As soon as someone entered the room, the anchor shouted."There are too many platforms, some platforms, and more anchors than audiences." An industry insider said that in addition to a very small number of live broadcast platforms that are not bad money, long -term platforms, and basic fan resources can make money, most of the later periods are in the later period.The platform is still in the continuous burning stage. "The platform uses the investor's money to pay the anchor's salary, attract high -quality anchors, and then attract fans, hoping to divide cakes in the live market., Spend money to hold the anchor, all exist. "

Many domestic media have related reports on the saying of "brushing the quantity".The reporter contacted multiple anchors, including Cheng Zi and Qianhe, did not deny this status quo.An anchor admitted that he got the bottom salary as soon as he entered a platform in the early stage. At that time, he was mostly a family and classmates. He rarely received gifts that need to be recharged and paid, but the salary was taken.

Local live planning team is still blank

Although the income is expensive, for the entire "net red circle" in China, Qianhe and Cheng Zi have not yet achieved "big red and purple."In this regard, Qianhe said that the Internet celebrities want to be "big red". In addition to their personal quality and timing, it is more important to be whether there is a planning team behind it because of the need to support funds.

According to media reports, in addition to both ends of the Internet celebrity and live broadcast platforms, the "brokerage team" as the new thing of the Internet celebrity world has also emerged.Earn more money, the brokerage team gets a division.

Several Xuzhou local net celebrities said that Xuzhou people are not bad conditions for anchors and Internet celebrities themselves, but there are no corresponding planning teams in the local area, so they rarely make "big reds".And this is also related to the region: the place where the network platform company is located in North, Shang, Guang, Chengdu (Chengdu) and other places, so brokerage companies and front -line Internet celebrities are mostly concentrated in the corresponding areas.

Inside and outside the Internet, both inside and outside the market are kings

As an anchor of Internet celebrities, Cheng Zi and Qianhe's majors are accounting and food baking. They have not given up related majors.

A staff member of a video platform in Beijing introduced to reporters that as relevant national departments have strengthened the online live broadcast supervision, there will be fewer and less online celebrities who rely on "vulgar lens".Talent, eloquence, knowledge reserve and other aspects.

Cheng Zi, who has learned an accountant, has successfully transformed into an Internet celebrity agent; Qianhe said that while doing the game live broadcast, he is considering combining his own professional anchor in order to obtain a wider field of vision and market.

Question and answer

About Internet celebrity world

Internet celebrities are difficult to make an appointment. Throughout the Dragon Boat Festival, their time is crowded by work.On the first day after the Dragon Boat Festival, on June 12, in a cake shop in the city, the reporter saw Qianhe and Chengzi.Net celebrities really have a good reputation. After entering the door, many men's attention is received ...

1. What causes you to be an anchor?

Cheng Zi and Qianhe: We have their own hobbies, and we also have pressure on life. We do not want to reach out to ask our parents for money. We hope that we are economically independent as soon as possible and make money ourselves.

2. Want to be an Internet celebrity, what characteristics are the most important?

Cheng Zi: The mouth is very important, and you have to chat. If you have talent, it is even better.Qianhe: Yan value.There are many beautiful women who don't know much about it, but there are many male fans.

3. What does some female anchors say that I want to go to the sea during the live broadcast. What does it mean?

Cheng Zi: I didn't know when I first entered, and I understood it later.There are "cruise ships" in the gift, about 1,000 yuan. The female anchor shouted to see the sea, which means that I want fans to send the travel ship.

4. Which group is the positioning of the live broadcast?

Cheng Zi and Qianhe: Seeing beauty anchors, most of them are men with greater pressure, more than 20 years old.

5. Have you encountered "not polite" audience? What should I do?

Cheng Zi: I have encountered it, the platform anchor can prohibit the impolite audience.

6. When an anchor is easy?

Cheng Zi, Qianhe: In fact, it is not very tired to watch the mobile phone for 3 hours a day.At the same time, pay attention to interaction with the audience at any time, sometimes tired and dizzy.

7. Is it feasible to work as a "career"?

Cheng Zi, Qianhe: There are too many video platforms now, obviously it is impossible to continue to burn money.But since you are an anchor, you must do well and do your best.

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