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Taiwan media: The number of Internet celebrities in the Mainland exceeds 1 million a monthly income of 20,000 yuan

2025-01-27 11:07:31|Myriagame |source：minecraft skins

Taiwan media said that the mainland now has the phenomenon of "Internet celebrities", that is, the trend of Internet celebrities, because of the attention on the Internet, it has become popular, and it has attracted attention as stars.This wave has created a lot of topic characters. In addition to the straight line of related network platforms, the celebrities have also created a lot of business opportunities.

Taiwan's Zhongshi Electronics News reported on June 23 with the title of "Beauty can be eaten as a meal? The" Internet celebrity "economy is ramming in the mainland!" As the title reported that most people may be curious, what kind of people are Internet celebrities? It is understood that they, theyThey are ordinary people with some characteristics or strengths, which are enlarged and attracted by the spread of the Internet, or are attractive to psychological psychology such as voyeur, excitement, entertainment, and worship.

Internet celebrities are mostly made on the live broadcast platform, that is, the so -called "online anchor" that rely on the mobile phone lens to talk to themselves and where to take.According to the report of "Internet Red Economic White Paper" in mainland China, this type of celebrities have more than 1 million people on the mainland, of which 82.5%are beautiful women.

It is understood that in addition to enjoying the vanity of people's attention, it has become a more substantial business interests.During the live broadcast process, you can accumulate popularity through interaction with netizens, and then exchange cash by being given virtual gifts.The platform will divide with the anchor according to the value of gifts from each month, and usually get 30%to 40%of the equivalent amount.

It is reported that in addition, after operating personal brands, the online celebrities can also receive the endorsement of manufacturers to implant marketing to get compensation.That is, the product information is passed through the live broadcast platform, and people can have the desire to buy through the influence through the influence through the promotion, actual use, and the activity.Those who do a larger career will even sign a contract with a brokerage company, and it is a star posture.Based on the current market estimation, the average monthly income of online celebrities has a monthly income of about 20,000 yuan, and the annual salary of celebrity anchors even reached NT $ 10 million (about NT $ 1 or about 0.2 yuan).

The Emmy Consultation report said that in 2015, the number of live broadcast platforms on the mainland was close to 200, and the market size of the live broadcast was about 9 billion yuan. The number of live broadcast platform users reached 200 million, and the scale continued to expand.With the outbreak of the overall market in 2016, it is predicted that the market will have 10.24 billion yuan this year.

On the whole, the phenomenon of Internet celebrities has created an alternative economy in the mainland, and this virgin land has become a big stage for e -commerce marketing.Analysis of the "Internet Red Research Report" of the interaction think tank, saying that the items of online celebrities e -commerce are concentrated in women's clothing and cosmetics. Next, there will be more categories including maternal and infants, home furnishings, sports outdoors, and other categories.It will be combined with more physical business.

However, it should be noted that the webcast has a lot of chaos, some who follow the legal edge of the law on the upper reaches of the content, and some are irrigated on the number of fans. This phenomenon is called "virtual fire".This may also be the characteristics of the emerging network industry. As for whether it can become the mainstream channels for marketing in the future, it will still be observed.

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