2025-01-27 11:10:25|Myriagame |source:minecraft skins
As a post -90s of the 90s who just entered the live broadcast industry, Luo Li thought that her appearance was good and worked very hard, but her number of fans always maintained around 2000."I really want to recommend the platform, but I have never had a chance. In the past two days, some friends suggested that I spend some money and brush some powder." Although she didn't know how to get it, Luo Li said that she was going to try it.
Nandu reporters' actual surveys found that brushing powder is no longer a "secret" that cannot be said on the Internet industry.There are many people on the Internet that are specifically targeted at the popular live broadcast platforms such as Yingke, peppercorns and other popular live broadcast platforms, and brush fan sellers. 5,000 fans cost 1 yuan and 10 minutes.On multiple live broadcast platforms, there are no black screen live broadcasts, and "fans" onlookers are no longer paradoxical, but become common things.
In this regard, many industry personnel told Nandu reporters that the order and brush flow have become a common phenomenon of live broadcast platforms, and the crazy chase behind the capital behind has caused the entire industry to fall into the "order -better data — more good -looking data — moreIn the malignant cycle of high valuation -stimulus to swipe ", once the foam is broken, the consequences of the consequences are also amazing.

Black screen live robot watch?
For live broadcast platform users, it is not new to attract many fans to watch many fans. However, where do these fans come from? Is it like a rumor? In this regard, how many reporters in Nandu have registered how many reporters have registered as registeredA live broadcast platform is measured.
注册登录后南都记者留意到,在映客上开启一期黑屏直播,在未将直播分享给任何好友的状态下,开播10秒内就已进入12个观众,而且这些观众都是有头像、有The nickname, attention, fans, and positioning "users" start with 4000.Reporters have tried many times.
The same situation also appears on other live broadcast platforms.After the reporter of Nandu completed the registration of the peppercorn live broadcast, he also turned on the black screen live broadcast and did not share it with anyone. He came in in one minute and came in 10 viewers. All of the peppercorns started with the peppercorns 1948. It is generally followed by attention, gifts, gifts, and fans.Without a personalized signature, the level of peppercorns is a "user" with a first -level avatar and a nickname.And this type of "fans with simulation nicknames, simulation avatars, and permanent existence will not drop fans", among Nandu reporters subsequently asking a number of sellers of a certain treasure online store, which is generally called "advanced fans".The "ordinary powder" corresponding to "advanced powder" is "ordinary nicknames, ordinary avatars, permanent existence but easy to be cleaned up and easy to drop powder."
After five minutes of live broadcast of the above black screen, a total of 20 viewers entered the live room.Subsequently, a reporter from Nandu shared the live broadcast to a WeChat friend, and the number of audiences increased by more than 30 in 3 minutes.After the live broadcast, according to the statistics of peppercorns, in this live broadcast of 9 minutes and 42 seconds, a total of 54 viewers watched the current live broadcast of Nandu reporters, and 99 people "liked".
The number of people likes people is more than watching the number of people? Was these fans a rumored robot fan, and why there are these fans appeared. As of the press press, peppercorns have not given a reply to Nandu reporters.However, Yingke told Nandu that the "" brushing behavior "" is a hacker behavior for us. From the beginning of its establishment, we have been attacked by hackers. This is a common phenomenon in the entire industry. The company, especially the technology research and development department, every dayThere is a monitoring in this regard. Once it is discovered, it will be processed, and it will identify these powder -brushing behaviors every day. This is a problem with all Internet companies."It is revealed that Yingke's current volume has exceeded 100 million, and more than 10 million active users have daily active users.
10 minutes 1 yuan to buy 5000 fans
In fact, on the "Universal Treasure", which is a little joked in netizens, fans and traffic of the live platform can be purchased, and "will not be blocked."
Nandu reporters searched for the keywords with "live brush" and found that more than 300 related stores provided powder brushing behaviors, especially those for Yingke, peppercorns, beautiful shots, fast hands, B station, cool dog stars, y y, etc.There are also corresponding powder sellers.The price and package provided by different stores are different, and the effects bring different effects.Among them, the "brushing" business mainly includes praise, comments, reposting, rising powder, increasing popularity, increasing playback volume, etc., and more advanced is to ensure "popular".
Nandu reporter experience found that the "fans" provided by such shops generally have avatars and nicknames, and can be "fake and true" on the live broadcast platform.In a store known as "the only shop that can live broadcasting popularity", Nandu reporters found that at the store, 1 yuan can be purchased by 1 yuan to purchase 5,000 fans, 1,000 popularity, claiming "safe and stable, never fans", and it should be timelessThe cumulative volume of "products" has exceeded 40,000.Another labeled "1 yuan and 2W fans, 1,000 popularity, exclusive package popular" store, customer service said, "Yingke fans can only experience 1 yuan 5000 fans once", Nandu reporters agreed to buy 50 0 0 0 fans after 1 yuan purchased 50 0 0 fans.After taking the product to complete the payment, the store Yingke number was notified.In the following few minutes, the number of fans on the Yingke rose rapidly.
From contacting sellers to all fans, from 0 fans to 5000 fans, the whole process of the Nandu reporter's experience was only 10 minutes.And logging in the next day, the number of fans did not fall.Nandu reporters found that the 5,000 fans purchased by 1 yuan are generally avatars, nicknames, attention, zero fans, and generally labeled "anchors", Yingke named "users" starting with 1146.
For how to "raise powder" so quickly, these powder is the problem of living powder or "zombie powder". The seller said "brush", and these are "zombie" powder.When a reporter from Nandu expressed concerns about "whether the powder would cause the title", the seller frankly said that "no, rest assured".
In another store, Nandu reporters bought 888 fans of the live broadcast of 888 peppercorns at a price of 1 yuan.After taking the service, the customer service said that he "arrived within two hours at the latest."In fact, it took only 7 minutes to get all the fans from the fans.
For "why the price of fans is more affordable than popular", customer service said: the price of the shopkeeper and technology.According to its webpage, the store's cumulative sales have been more than 4,000, and it has been registered for 3 years.
Swing order is a common problem in the industry
There are many sellers of brushing and traffic on a certain treasure. How can the platform be judged and what measures will be taken? For this issue, Yingke said, "Because of its position in the industry, Yingke is more likely to cause more easily more than other colleagues.The attention and attack of hackers have been continuously upgraded in product technology.
"The industry in the situation of machine powder exists, and it is also for users to have a better experience. You want you to enter the room. No one talks to you. It is easy to go."The first situation is a common phenomenon in the industry. According to its knowledge, machine powder is more for new users of live broadcast platforms. "(Yingke) has no accompanying robot for senior users and front -end users."
Wang Chuanzhen emphasized that in order to cultivate user habits, the use of robotic fans is not surprising. The key is to grasp this "degree". If more than half of the fans are robots, there is a problem.
In fact, in addition to the experience of Nandu reporters, multiple media reports also pointed out that there are a lot of machine powder and ordering of live broadcast platforms.In the view of the Ai Media Consulting Group C E o Zhang Yi, this is a common problem in the Internet industry. "The order has gradually formed a profession, especially in the fields of e -commerce, social business, advertising."
The surge in the number of live broadcast platforms, the intensification of competition is also one of the factors for further increase in order.A data showed by the reporter Wang Chuanzhen, an interaction Internet entertainment analyst, showed that the number of online live platforms in China in 2015 was close to 200. The current number is estimated to exceed 300.Phase, thereby leading to the emergence of ordering.
Capital forced the industry bubble?
There is a live broadcast industry executive who is unwilling to disclose the name to Nandu reporters that the order of ordering is especially common on the emerging mobile live broadcast platform.The pursuit of high valuations and the inversion of capital, Zhang Yi pointed out, "The rising order quietly, these are the calamities that are forced by capital."
Since 2015, the field of mobile video live broadcast has entered a barbaric growth trend. Giants such as Tencent and Alibaba have entered the bureau. Capital has also given higher valuations. The financing platform financing is more than 100 million yuan.Among them, the six rooms of the live broadcast platform were acquired by Songcheng Performing Arts at a price of up to 2.6 billion yuan in 2015, which was a sensation.
The above -mentioned live broadcast industry executives point out that the entire live broadcast industry is currently falling into a vicious circle: brushing order -better -looking data -higher valuation -stimulus to order.At the time of the live broadcast of the live broadcast field, the situation similar to the situation will continue in the short term, and the industry bubble will also intensify, and the reshuffle is approaching."The connection between the ordering and the live broadcast platform is closely connected. Generally, the platform will not suppress it. After all, the last biggest beneficiary is the platform. Because if the platform data looks good, they can attract the injection of capital by increasing the valuation." Zhang Zhang. "Zhang Zhang." ZhangThe reporter of Yita Nandu said.Wang Chuanzhen also holds a similar point of view. "The temptation of this interest chain is indeed very large. It not only makes the economic company popular artists, but also makes the data given by the live broadcast platform better.Whether the platform is involved in it, but it should not actively suppress this order. "
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