your current location：首页 > news>Douyu is really troublesome: the anchor involved in yellow infringement and arrears of the anchor to run away collective

Douyu is really troublesome: the anchor involved in yellow infringement and arrears of the anchor to run away collective

2025-01-27 11:17:20|Myriagame |source：minecraft skins

Although Douyu just received a $ 100 million financing led by Tencent in March of this year, and said that he has been in the first position of the Chinese live broadcast industry, it has been continuously exposed to the collective of the anchor collective, the infringement is judged to be compensated by 1.1 million yuan, and the financing of financing is not smooth.According to the news, how should Douyu face the fierce live broadcast of the whole people?

Divine infringement and other behaviors are constantly

The news of Douyu Live Yellow has not been interrupted. The "live broadcast" incident of Douyu before has caused the national network regulatory department to hit the live broadcast platform for a while.After all the live broadcasts of all kinds of over -standard are closed, Douyu Live also promulgated the "Live Fashion Specification", but it did not last long.

According to media reports, in a live broadcast of Douyu on February 24 this year, the anchor Guo Mini suddenly took off his clothes during the live broadcast.Later, the indecent video was reprinted to Sina Weibo by netizens and caused heated discussions.Technology Co., Ltd. has been fined a total of 60,000 yuan and a total of 157,400 yuan in illegal income.

On March 20th and April 11 this year, Douyu was punished by the Hubei Province's "Sweeping Popularity" Office and the Hubei Provincial Department of Culture.On April 14, Douyu and other platforms were included in the investigation and punishment list of Internet cultural products such as preparation of obscenity, violence, and instigating crimes for suspected provision.

On May 16, the first domestic e -sports live infringement case was sentenced.Unexpectedly, Douyu lived in the 2015 DOTA2 Asian Invitational Tournament, which was determined by the Shanghai Injustice Court for a total of 1.1 million yuan.

Disposing the platform chaos on behalf of the incident

The continuous Douyu involved in the Huang Sicong was named "Ayi Dai Dark" by Wang Sicong. The incident directly became the top of the Weibo Search List, with a reading of 690 million people.The anchor Ayi was under pressure from all parties, and acknowledged the purchase of the game on his personal Weibo and officially apologized.During the period, Tencent, an investor who originally wanted to use his "Competition" program to wash Aiyai, was unfortunately embarrassed.

According to the data, anchor Ayi can be said to be a well -deserved "one sister", which has set a record of 2 million people online, with an annual salary of about 10 million yuan in Douyu.According to the anchor and the platform, it is roughly 4: 6, and Ayi can bring at least 10 million yuan of considerable income to Douyu.Douyu is naturally hard to give up this money -making gold mine.

"South Korea's strict punishment for fake games has continued to improve its tactics of their national e -sports players and drive the development level of the entire e -sports industry., Platform management and control causes the development of the industry. "Mr. Zhou, the person in charge of a live broadcast company, said.As a new business model, the live broadcast has a short rise cycle and has not yet been introduced in the process of rapid development in the process of rapid development.

The anchor arrears to the anchor collective

On June 7, the popular Hearthstone anchor of Douyu Platform, Andrewi and Ban Niang Meng Taiqi, announced that they would leave Douyu to Huya, which also means that the once -glory Douyu furnace area officially announced its collapse.Subsequently, the game anchor LOL small building condemned the long-term (3-6 months) of Douyu TV, which caused a Weibo that many anchors had to leave to let Douyu stand on the cusp.

Douyu had previously started the battle flag and dug most of the most well -known anchors under the battle flag, and the Hearthstone area of ​​the battle flag was abandoned.Nowadays, Douyu has also been tragically suffered, including prisoner SOL, Master Wang, and autumn.People in the industry directly pointed out that the live broadcast platform is high and the content is single, and the lack of effective profit model is the real reason behind its arrears of the anchor salary.

And when the original We player smiled live broadcast in Douyu, the number of viewers showed that the number of viewers exceeded 1.3 billion, far exceeding the overall scale of 700 million domestic netizens. This unlimited data also directly became a fraud.

On the Taobao platform, "1 yuan = 10,000 powder", "10 yuan = 6000 popularity" buying powder and listing behavior have become a means of popular anchor to live broadcast platforms, the prosperity of false construction platforms, and the efforts to improve financing.

Each Internet industry is accompanied by a lot of foam.Zhu Jialiang, a senior industry person, said that the current live broadcast industry has explosive value -added period, with high output value, hot money, but the illegal cost is low, and there will be a lot of phenomena for the market to fight for the market.

Lack of effective profit model

Behind a series of scandals involving yellow, acting, infringement, and wage arrears are the vicious competition of the industry, and the phenomenon of buying fans, buying audiences, brushing, and buying virtual currencies at low prices exposes the "virtual fire" phenomenon of this industry. ThisIt has also gradually exposed the disadvantages of the live video operation mechanism and business model.

According to incomplete statistics, the number of live broadcast platforms has exceeded 200, but in fact, most of the live broadcast platforms are in the stage of burning money, and there are few platforms that truly achieve profitability.Bandwidth cost has always been the main expenditure of burning money on the live broadcast platform.From the perspective of the average level, each of the number of online people reaches one million, and the live broadcast platform only costs at least 30 million yuan in bandwidth costs per month.Huanju Times 2015 Q4 financial report showed that its bandwidth cost was 1611 million yuan, which was equivalent to over 50 million yuan per month.However, the monetization of virtual gifts such as rewards and drawing on the platform has not become a business model, and the revenue methods such as advertising and games cannot meet the needs of the platform for the time being.In March of this year, Douyu announced that it had received $ 100 million in financing led by Tencent, and said that he had settled the first position in the Chinese live broadcast industry.However, there are also news that Douyu's bandwidth cost is about 30 million yuan per month. From this point of view, the financing of 100 million US dollars is only about one year. It is difficult to maintain the increasingly fierce burn of money in the live broadcast platform for a long time.The news of Sequoia Capital intentionally withdrawn also made Double Double on Douyu Snow, which is undergoing B financing.It is reported that the Live Live Live loss in 2015 reached 387 million yuan, and live broadcast platforms such as Douyu were also exposed.Douyu did not give a positive response to the current problems.

Mr. Zhou said, "Under the show mode mostly used, the live broadcast platform with highlights can still be slightly profitable.As a result, the income of this platform lacks stability and sustainability. "

more news

MORE +
Hot news MORE +
Minecraft Skins MORE +