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Turning Xbox into PC: How did Microsoft change its game business?

2025-01-27 11:18:06|Myriagame |source:minecraft skins

A rare sunny day in Seattle, Microsoft headquarters of Redmond, the company's game business (ie Xbox branch), Phil Spencer is sitting facing me.He looked good, with a smile, explained many topics about his work, and the content of the conversation was very wide and casual. He not only talked about the future of Xbox, but also had a humorous joke about his employees.(By the way, he himself is not a sought -after in work shorts to work.)

At 2 pm, it was almost a week before Microsoft's E3 conference in Los Angeles.The author spent a whole day to communicate with the leadership team of the company's Xbox department. Among them, there are many creative directors of Microsoft's game brands such as "War Machine" and "Extreme Race".What is public to the world.Naturally, I also saw Microsoft's new host in advance, that is, the rumored Xbox One S, and even I personally tried it for a few laps of "Extreme Race: Horizon 3".

At the just -concluded E3 conference, the software giant has clearly made a clear judgment on its own game console business: they hope that the host and office computer in the living room of the player have the same status in the game entertainment.The action of realizing this idea first starts with the hardware. Whether it is the newly released Xbox One S or the "Project Scorpio" enhanced version of the "Project Scorpio", Microsoft uses actual operations to break the update cycle of the game console, andThe "Scorpio Project" support for 4K games and virtual reality has made it the most powerful game console in one fell swoop.Furthermore is "Xbox Play Anywhere", which makes the two major platforms of Xbox One and Windows 10 in the software ecosystem more closely linked.Microsoft's proud Xbox Live service has also become a powerful network that drives PC games. Even on Windows 10, players can play against friends through Live to achieve the same multiplayer experience with the host.

All the changes in all are one purpose: the huge gap between PC and the host, let Xbox lead the trend forever.Spencer said: "In terms of studying the two major ecosystems of PC and Xbox to improve the game experience, we have indeed gain a lot. As a platform operator, we naturally need to ensure that the two major platforms of the host and PC have their own excellent gaming experience.On this basis, we can try to bring the best part of the two to players. "

Literally, the plan is magnificent and promising -in fact, there are some old -fashioned talks.In the fall of last year, Microsoft invited us to Redmond to explain their Xbox strategy exclusively to us.In just a few years since the release of Xbox One, Xbox suffered a devastating brand disaster.In order to force the so -called living room entertainment center strategy, they put the game in the secondary position, and they ignored millions of players.It was not until 2014 that Spencer took over the position of Xbox leaders that the department's business focused on the game itself.

After that, he formulated a ambitious roadmap to re -mobilize resources to invest in game development. In this plan, PC also occupies an important position. Even some of the previous Xbox's monopoly works also came to Microsoft's own operating system."We embrace Windows users because they are also active members in the Xbox community," Spencer added. "This provides opportunities for our first -party game ... but I also don't want to create the feeling of being ignored by the Xbox hosting users, weI just want to do my best to provide customers with more things. "

This statement may explain why Microsoft will launch a service called "Xbox Play Anywhere". In fact, at this E3 conference, Microsoft has put a lot of planning last fall to action and even further.

At the press conference, Microsoft announced two new Xbox One hosts, and both hosts will be available in the next two years.The first, named Xbox One S, will be officially released in August.This host is actually the thin and light version of the Xbox One. Microsoft uses a white color scheme and a smooth new design.This is a typical console design update, similar to what Nintendo and Sony have done on the two hosts of Nintendo DS Lite and PS One.Although the new model of the first version of Xbox One does add some features, such as supporting 4K video output and HDR (high dynamic range image), it cannot be called a new generation of hosts.

What we ushered in next fall is a more special Xbox One, code -named "Project Scorpio", GPU with 6T floating -point computing capabilities, and native 4K resolution game experience and virtual reality support (currentlyWe don't know which VR device will support the host).According to Spencer, these two hosts have improved significantly."In fact, I think that after the launch of Scorpio, players will experience dramatic picture progress on this host," he said.But more importantly, all new hosts expand around the same core, Spencer said that this will ensure that all players will not be abandoned.For decades, the console players have always had to face the same problem when the game console was updated: When they finally bought the new host, they found that their original purchase of the game content was eliminated, so they could not be eliminatedDo not spend a lot of funds to buy the game again.Some hosts provide backward compatibility characteristics during iteration. However, corresponding to it, players can still play on their own new computer to the first generation of "Diablo".Arrived.

In terms of downward compatibility, Microsoft is slowly adding support for Xbox 360 games on Xbox One.However, they have decided to permanently change the disadvantages of the game console, that is, the practice of imitating PC games, so that all Xbox One games will always ensure their vitality, rather than distinguish the scope of the game with hardware.In the future, the new work of "Halo" has a better picture in the "Scorpio Project", but this game can still run normally on the existing console."The ultimate goal is that no matter how many games have accumulated from the 360 ​​era, their game library is still complete when updating their game equipment in the future." Spencer said, "We are improved in Xbox Live and the game content.The experience of the player in this part "" "" ""