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The game changes the movie curse!"Warcraft" movie 1.2 billion box office is meaningless

2025-01-27 11:22:29|Myriagame |source：minecraft skins

Starting from zero on June 7, the "Warcraft" movie created a box office miracle in China.The premiere box office exceeded 50 million yuan, with a box office of 250 million yuan on the first day, and the box office of the fifth day of the release exceeded 1 billion yuan.According to Cat's Eye's data, ten days after the release, the box office of "Warcraft" has accumulated 1.18 billion.

But aside from feelings and fan halo, "Warcraft" has not reached the height of its calling for the tours of the tour.Globally, it has not broken the curse of travel to the movie.Although it is constantly setting a record in China, it is more like an accidental and catalytic success. In a sense, it is an overdraft market for sequels and even the same type of game products.

As for "Warcraft", the game IP film becomes a lot, but the reality is cruel. "Warcraft" is actually a successful case that is difficult to copy.

American comment box office double setbacks

While creating a record in China, "Warcraft" encountered the fate of the box office in North America, and the fate of bad reviews.

Prior to the release of "Warcraft", European and American film critics basically gave the entertainment on the side. Several important magazine newspapers gave evaluations such as "classic failure movies", "gorgeous virtual", "dead qi" and other evaluations.

Although "Warcraft" is not too high in the North American theater, it is only 28.37 million US dollars (cat eye data) in 3,400 theaters, and the box office does not reach one -half of "Soul 2". The start performance is not good.Essence

On the three major movie scoring websites in Europe and the United States, the IMDB score of "Warcraft" is 7.7/10. The score of the film critics on another website Metacritic is only 32/100.The average score of 4.1 points was scored, and the "freshness" was only 27%, which was the lowest in the summer blockbuster.

After the official release, in addition to the evaluation of film critics, the reputation of "Warcraft" also encountered Waterloo on social networks.For example, I feel that the IP of "Warcraft" is wasted, and there is no good storytelling at all.

Under the influence of bad reviews and the theme of travel reform, the trend of the box office of "Warcraft" is very worrying. European and American media predict that "Warcraft "'s final box office in North America is likely to be only about $ 70 million.But from the four -day box office, 70 million may be at stake.Maybe the 4,500 US dollars expected by Box Office Mojo is the final result.

Without the Chinese market, I am afraid that "Warcraft" will be completely attributed to the failure case of game film and television.About 160 million US dollars have made costs, and the total cost of about 250 million US dollars in marketing costs can make the pants of the production unit compensated.

Game change movie curse

Gaming IP filmization began in 1993.The film "Super Mario Brothers" adapted from "Super Marie" is the first tour of the movie.However, as soon as it started, it ended fiercely. After 3 weeks of release, it only reached a box office of $ 21 million, less than half of the investment cost of $ 48 million, and the IMDB score was only 4 points.

Since "Super Mario Brothers", Youxian Movie seems to have not jumped out of the curse of low box office and poor reputation.

From 1993 to 2014, Hollywood had more than 30 cases of adapted movies.From the box office perspective, only the "Biochemical Crisis" series and the Tomb Li shadow series are higher than the industry average return, and they earn money for production companies.

The "Biochemical Crisis" series of five films, with a total investment cost of US $ 248 million, harvested $ 904 million in global box office, and the return on investment in the box office is 218%; the total investment cost of the "Tomb Raider" series is US $ 217 million, and the total global box office is 439 million.The US dollar, the return on investment is 102%.

However, most of the other tourists have not even recovered the cost.The average return rate of "Need for Speed" to "Killer 47" is hovering around 10%, and it is also lower than the industry's average return rate. If the theater division is removed, there is no money for the producer.

In 2010, "Prince of Persia: Blade of Time", which was highly hoped, was only 336 million US dollars in the global box office, and the double failure of the box office and word of mouth in the box office and word of mouth were directly led to the 6 years later.Try the adaptation of fantasy video games again.

From the perspective of IMDB data, the scores of more than 30 games adapted movies are generally low.The highest score was 6.7 points in the 2002 Biochemical Crisis, and the minimum was 2 points of "House of Death" in 2003, with an average of 4.9 points.

Breaking the curse is dawn

At present, although "Warcraft" cannot be regarded as truly breaking the curse of travel to the movie.But "Warcraft" is indeed closest to the game IP adaptation movie that breaks the curse.

Since the 1990s, the game IP adapted movie has always given the audience a thin plot and a sense of fighting without brain fighting. This stereotype is also an important reason for the cold in the North American market in "Warcraft".However, it should be pointed out that before the release of "Warcraft", with the grand worldview and story line, the audience has hope for breaking the traditional impression of "Warcraft", but the final result is not very satisfactory.There are also some reasons.In the past, the IP of action games accounted for the vast majority, and then the themes of thriller, crime and adventure, science fiction and plot accounted for only 9%.

Action adventure -themed game adaptation movie. The relatively large problem is that the production and adaptation mode is relatively single. The design of the action adventure game is the focus of players in control, strategy and fighting.Players' requirements for substitution.

Now the expansion of the type of game, especially the excellent games with rich plots and complete worldviews, have appeared frequently, allowing travel to change movies to usher in possible turns.Through the upgrade of the quality of the movie, it has changed from the original pure fan movie to a popular movie, just like changing movies.

Another change that may be broken is the changes from young people to the public. According to the latest data from ESA (Entertainment Software Association) in 2015, the number of American gamers has reached 155 million.The emergence of new technologies, such as VR, is also an opportunity.

Chinese box office miracle began to lose color

Talking about so many "Warcraft" movies in the United States and historical dimensions.Looking back at the situation of "Warcraft" movie in China.Basically, everyone is basically predicted that "Warcraft" will reach a total box office of 15-20 billion in China.

However, after the fifth day of the release of the box office of 1.03 billion box office records, the "Warcraft" movie was still 55%, and the box office fell a cliff -like decline, with only 156 million box office in the next four days.For "Warcraft" movie, I am afraid that the situation is not wonderful.

To this day, "Warcraft" includes points, which has been released for 10 days, that is, the purchasing power of the core group game players has almost been released, but the movie has not caused word of mouth due to quality."Feelings" are mainly, whether it is players or ordinary audiences who have already seen it, none of them have given too many other positive evaluations.

In addition, the big wave bag and the gift ticketing activities are also basically close to the end. Langang Interactive, Touch Technology, Acfun, Panda TV, Douyu TV, Lenovo Group, Hero Mutual Entertainment and many other companies have organized charter activities to play more networks, Dongfang, orientalThe gift tickets of the advertising manufacturers such as Yingdu, Netease Yunxin, 360, etc. are also released.

In this case, the attractiveness of the movie to the non -player group is not very good, and the trend of insufficient stamina has been presented. If it is not for high -row rates, I am afraid that after the Dragon Boat Festival over, the state of box office decline will be more.Unexpectedly.

For the producer, this is probably a bad news. The production cost of "Warcraft" is about 160 million US dollars. In addition to marketing costs, it is up to 250 million US dollars, which means that the global box office costs more than 500 million US dollars, deducting it, deducting itAfter the cinema is divided, the producer may be profitable.

But the bad box office in North America put this pressure more in the Chinese market.15-20 billion is a box office miracle for other movies. For Warcraft, it is a passing line.

Difficult to copy

Is there a criterion for judging whether the "Warcraft" movie is a game film?From this dimension, in fact, the big explosion of "Warcraft" movies does not have much reference meaning for domestic movies, and it may even be overdrawn the market similar to movies.

Produced Fang Wanda, China Film, Tencent Films, and Huayi Brothers, let "Warcraft" enjoy extraordinary special treatment.Wanda, who has only been defeated, is not allowed to be defeated. This time the row rate is as high as 80%, and the strong background also makes other theater line strongly cooperate.The first day of the release of "Warcraft" was as high as 13,548, and the first day of the day was as high as 120,000.

And there is a significant diving and lack of stamina in the box office. The theater line is still very high -row. If it is not a pro -son, it is difficult to imagine that there will be such treatment, and it can be foreseeable that for the sake of supporting the box office, this situation is still the case.It will continue.

After "Warcraft", many domestic game companies have accelerated the progress of their classic game IP film and television.But in terms of coverage and fans, there is still a big gap with these IPs and "Warcraft", and the worldview and story line cannot be compared with "Warcraft".

In the case of the emotions' cards have been beaten by "Warcraft", the difficulty of subsequent film reform films will be greatly improved in promotion and marketing.Especially in the case of poor film quality, the feelings of "Warcraft" have excessive excessive consumption power of the market.

In other words, there are no longer a lot of opportunities to speculate on the movie -changing movie.However, with the emergence of hot money, there will be a large wave of time to grab time to change the movie, which may completely hurt the market.

As for, it is impossible to copy myths with high quality films.The special effects of "Jue Trail" and "Fengshen Bang" really make people hopeless about the game adaptation of fantasy -themed games.Moreover, China has never had a precedent for the movie IP filmization of the game before. It is usually an adaptation of idol drama TVs. Industry insiders also generally believe that TV drama adaptation is less difficult than film and the risk is much lower.In China and globally, the real game filmization works may take time.

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