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The more female technicians switched to the female anchor clothes after the pornography of Dongguan, the better

2025-01-27 11:36:24|Myriagame |source：minecraft skins

I do n’t know when you started to pay attention to the female anchor? Is the female anchor industry suddenly rising since “Dongguan”? And the original very pure female anchor community suddenly became popular in dancing, undressing.Actions? Although these passionate performances are indecent, they are indeed popular.

However, this content has indeed spawned the temporary prosperity of the live broadcast platform in recent years. In addition to the online live broadcast platform, it also has various brokerage companies called "unions" or "family" around female anchors.The reporter's investigation shows that the current female anchor industry chain can be described as mature. From the agency to the trade union to the union to the live broadcast platform, one -stop transmission has also begun to covet this cake.However, the establishment of the social value and sustainable business model behind the live broadcast industry is still far away.

The female anchor of the female anchor for the female anchor of Dongguan Fengyue venue?

From YY to the start of live broadcast, the live broadcast market has developed for nearly seven years.Since 2013, a large number of game live broadcast platforms have begun to appear in China's online game industry, such as YY game live broadcast, Douyu TV, 17173 live broadcast, PLU, battle flag TV, Fengyun live broadcast, etc.

All information seems to indicate that the live broadcast industry is growing into an emerging huge market.In 2016, the entire online live broadcast industry ushered in a climax.Live live games represented by Douyu and Panda TV, live broadcast of the show represented by peppercorns and Yingke.Not only that, players in the market are constantly participating in it.In March of this year, Xiaomi's Black Gold Live was quietly launched.In April, the new version of Momo also mentioned the live broadcast function to the first -level entrance.

Needless to say, the most eye -catching and golden part of the current webcast is "radical performance".Based on this, the live broadcast platform will intentionally or unintentionally turn on the "radical performance" green light.As the main product of the profitability of the live broadcast platform, "Audit Performance" is a common behavior of the industry under the "opening one eye and closing one eye" under the violence.

Affected by this, on April 14, the Ministry of Culture issued an announcement saying that a number of online cultural products such as Douyu, YY, Panda TV and other online live broadcast platforms were listed in Internet cultural products that were suspected of providing obscene, violence, and instigating crimes.Investigation list will be announced in a timely manner.

"Actually, this kind of female anchor is about to take off from around March 2014, and it is almost shortly after the anti -pornography of Dongguan." Xiaobai (pseudonym) of the female anchor of the League of Legends in three years told reporters that in a beautiful womanWhen the show is not so developed, most of the female anchors rely on live games.However, after the anti -pornography of Dongguan, many women in Dongguan's Fengyue venue "launched" continued to operate their own business.Xiaobai said that in the process of her live broadcast, many people began to call her "undressing". Many bosses of the union will also ask the female anchor to do whatever they do. The less clothes are worn, the better.

Three major camps of interest chains are held

Affected by the above -mentioned things, the well -known way of female anchors has quietly changed.The less clothes are wearing, the more it seems to be supported by the guests.With the increase of female anchors, its industrial chain has long been formed unknowingly.

In an interview with the "China Business Daily" reporter, the founder of the Internet anchor club said that the current industrial chain of the female anchor has gradually formed. The female anchor enters the union or brokerage company through the club or the studio, and then transported from the trade union or brokerage company to the company to the company or brokerage company toVarious live broadcast platforms are broadcast live.

According to a reporter from the China Business Daily, these beauties have a special brokerage company -known as the network union for uniform management.For some live broadcast gods, the webcast platform will directly connect to the anchor to sign contracts; and most female anchors with strong powdery strength have not strong power.The prefix of many female anchors' live room names is its union.

At present, the brokerage companies and unions are controlled by three major camps: the China Trade Union and Dance Emperor Media, which started with pure unions; traditional media companies involved in Benshan Media and Star Media;YY, Qi Qi Video, etc."One -third of the female anchor comes from the platform's self -built union."

Another company hoping to get involved in the artist's broker's owner revealed in an interview with the reporter of the China Business Daily that there are some relationships between the large -scale unions and the live broadcast platform.Some unions are even opened by people inside the platform, followed by some small and medium -sized unions that are investing in the second -generation rich second -generation.

According to Xiaobai, the female anchor can sign a contract with the website, but if you join the union, the trade union can provide some resources. If it becomes the leader of the union, it can be displayed on the homepage of the live website.There will be a part of the homepage of the live broadcast website in the hands of the union or brokerage company, such as YY's upper yellow line (the first page on the first page but no photos of your own) or the red line (the homepage will have your own photos at the live broadcast).

In addition to the female anchor signed by herself, the general process of entering the live broadcast website is the online anchor resume, the brokerage company conducts interviews, and signed a contract with the anchor after passing. It will recommend to different live broadcast platforms according to the characteristics of each anchor.It even recommends multiple platforms and live broadcast at the same time.The above -mentioned companies revealed to reporters that most of the webcasting companies such as Douyu TV, Panda TV, 9158, Dragon Ball Live, Huya Live, and Pepper Live Playing must pass the union link with the female anchor."This is not only convenient, but also eliminates a lot of trouble." In terms of division, the division ratio of anchors, unions and platforms is roughly 30%, 10%, and 60%.5%to 10%of the anchor's commission of 10%of the anchor; the six -room live broadcast platform does not have the union link, and the anchor and the platform are roughly 40%and 60%.The anchor income model of some small and medium -sized live APPs is a base salary+division, and the proportion of the anchors is mostly about 30%to 40%.

The prospect of the Internet celebrity industry is still unclear

Each female anchor has a star dream.Xiaobai said that although the unknown anchor is not high, some even only 10%, but the "star dream" is an important reason why many girls have entered the female anchor industry.However, the road from female anchors to net celebrities or celebrities does not seem to be clear.

This uncertainty is mainly limited by platforms and investors.In addition, the investors and platforms do not want to make a greater extent and farther direction of the commercial value of the anchor.

It is worth mentioning that the success of the "PAPI sauce" allows each anchor and Internet celebrities. It is important to see the hope of long -term investment.Following the successful case of "PAPI sauce", the "first card" has become the assembly line for Luo Ji Mind Company and the real -style fund to produce "net celebrities".According to reports, the headpress live broadcast platform, Zi Niu Fund, Luo Ji thinking, and Zhenge Fund will jointly launch the "Internet Red Incubation Plan" to solve the problem of investment, training, brand promotion and life cycle continuity for Internet celebrity entrepreneurs.

Some insiders said in an interview with the China Business Daily reporter that the PAPI sauce of Zhenge Fund and Luo Ji thinking has greatly stimulated the enthusiasm of Internet celebrity entrepreneurs.Xu Xiaoping and Luo Zhenyu are also very clear. The popularity of a single "net celebrity" is difficult to last. Therefore, it is necessary to produce "net celebrities" in batches to form an industry.

Zhang Quanling, a partner of Zi Niu Fund, also admits: "I have been doing an observation on various live broadcast platforms recently, and found that only the extremely head net celebrities can have a longer life cycle.The time is not more than 7 days.

In an interview with the reporter of the China Business Daily, Iri Consulting analyst Cao Junbo pointed out that from the perspective of industry trends, various fields are entering the live broadcast platform, gradually moving from the current commercial heat to shuffling, and finally shows a trend of healthy development.On the other hand, as the regulations are currently clear, the suspected pornographic live broadcast will be tightened, and the threshold of the live broadcast industry will become relatively higher and higher.More and more intense.

Cao Junbo believes that in the future, it will test the comprehensive strength of various webcast platforms, including IP resource operations, technological innovation and content innovation.

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