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"Warcraft" movie is released in these Chinese companies to make a lot of money

2025-01-27 11:40:02|Myriagame |source：minecraft skins

The reputation of the movie version of "Warrs" may fall into polarization.

On May 25 and 26, on the Metacritic website that reflects the opinions of the mainstream media film critics in Europe and the United States, the two scores were 29 points and 32 points, respectively.In addition, the freshness of the rotten tomato is only 40%(that is, 40%of the movie commentators think it is a good movie). For example, a good movie, the freshness of "Crazy Animal City" is 99%.

However, compared with the film bad review, the box office of this film is highly anticipated: For example, according to the data of Cat's Eye, the pre -sale box office of the zero -point pre -sale at the premiere of China on June 8 has exceeded 10 million yuan, and China ’s releaseNikko is earlier than the premiere of North America on June 10.

Who is watching this movie? Fans' contributions may be contributed.

For example, many online celebrities who have rely on "World of Warcraft" recently have exposed their memoirs, and even divided the camps, calling on players to enter the theater with a specific logo to watch.

"Many people around me have already bought the premiere. A buddy claims to watch it 10 times, and the gamers who have never played it do not understand. This is a feeling, although this game has declined." A self -claiming WarcraftLu Xiaoman, a senior fan, told Peng Mei News.

The power of 100 million fans

"Warcraft" is derived from the real -time strategic game "Warcraft" released by game giant Blizzard Entertainment 2003.Later, based on the historical events and heroes of "World of Warcraft", Blizzard Entertainment launched "World of Warcraft" with a more complete historical background in 2004. At this point, the IP (intellectual property) of "Warcraft" was also officially formed.

After Blizzard Entertainment's continuous innovation and accumulation of this game in the following ten years, it has formed a super IP now, with more than 100 million fans worldwide. At present, the number of active players in the game of the game is 5.8 million.

Lu Xiaoman is a typical gamer. "I am a ten -year WOWER (internal title of Warcraft fans). I have to play games in school and work in school. Except for the players of" World of Warcraft ", I can be considered very early.A group of players have been playing in 2005. It took more than 10,000 in the four years to recharge the game. "

If the self -described game level, Lu Xiaoman described it as "once played at the 2600 level in the 3V3 Arena of" World of Warcraft ". In short, she was playing well among female players.She also fancy a group of people to play games together.

In addition to playing games, she also explained the game of "Warcraft" in 2008. If it is changed to now, she may be able to catch up with the game of the game live broadcast.

In the banner of feelings, these players naturally look forward to the movie, and the director of "Warcraft" may also let fans agree.

The director of the film Duncan Jones itself is also a "World of Warcraft" player. According to him, Warcraft is part of his life.I believe this sentence will cause a considerable number of players to resonate.At the same time, it also allows players to believe Duncan Jones's strength even more. Even though he did not have a rich experience, there was no proud work.

Many Chinese companies are preparing to "eat meat"

Blizzard Entertainment has shouted to make movies from 2006, but it was not officially launched until this year's "Warcraft". When the influence of the game has declined, the movie is just right at this time. Generally, this can extend the life cycle of the game.

In 2015, the third quarter financial report of Blizzard Entertainment mentioned that the number of global subscribers of "World of Warcraft" was 5.5 million.It is a large multi -person online role -playing game with the most paid players in the world, but the company no longer discloses the player figures.

Earlier, about "World of Warcraft", Blizzard Entertainment was more literary works. First, the American writer Jeff Grubu was united to publish 7 official novels with the background story of Warcraft;Giant DC collaborated on World of Warcraft related graphic novels and peripheral products.

With the heat of the movie, many companies have also hoped to make money from "Warcraft".

For example, on May 19, PPTV, who wants to transform from a single video website to an O2O sales platform, said that 200 IP peripheral stores, selling peripheral derivatives such as star photos, posters, backpacks, and artworks. Among them, it signed an exclusive exclusiveThe film and television copyright film "Warcraft" will test the water test, including offline activities, inviting many stars, fans and members to participate, and at the same time develop peripheral derivatives.

For another example, on May 25, Time.com will also transform film derivatives e -commerce, of which "Warcraft" derivatives are also heavy varieties.According to the CEO of time network, for the exclusive authorization of the film derivatives, the company spent two and a half years, and the report had been hit more than ten times.

Hou Kaiwen said that the film derivatives of "Warcraft" have been pre -sale 60 days before the film release, and new products are launched every two weeks, and they are pre -heated.Considering that this classic game has accumulated the feelings of players for ten years, Time Network has developed full -category products at various prices, ranging from a few dollars to thousands of yuan, from small keychains to equal proportion of character model modelsEssenceIn the A -share market, many related companies have also been sought after by the capital market recently, and the stock price has risen against the trend.

Meisheng Culture (002699) is the general agent in China of the "Warcraft" official website toy products, and it is also the only genuine toy supplier in China;

Huayi Brothers (300027) participated in film investment, and will divide the global box office of "Warcraft";

The MTEE series MTEE, the product of the Merbon Clothing (002269), is the first precedent for the first case of gathering the first case with the online game authorization product.

In fact, the Wanda Cinema Line (002739) is also one of the targets. The legendary film industry is the subsidiary of Wanda Film and Television, which is being acquired, but the company's shares have not resumed trading for the time being.

In addition to the above -mentioned companies, Chinese companies, including Zhongying, Tencent, and Taihe Entertainment, participated in the investment of "Warcraft" movies.

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