From Liu Yifei to Yang Yang to see the status of the Ghost Girl in NetEase games

2025-01-27 11:48:17|Myriagame |source：minecraft skins

Since its release in 2011, "New Ghost Girl Ghost" has been considered a benchmark in Netease fantasy games.From the birth of the brand "Ghost Girl Ghost" to development, NetEase has invested a lot of effort to it. From the choice of the spokesperson, we can see its intentions.

From Liu Yifei from the Gyeenne to the mobile game, Yang Yang, the star lineup of each invited by Qian Nu chose to be a red flower or a niche at the expense of cost, and on the NetEase 520 game lovers day, NetEase also announced the TV series of the same name of "Ghost Girl Ghost".The shooting plan means that the ghost of the Ghost Girl will further try to build itself into a big pan -entertainment brand.

"Nie Xiaoqian" loves "New Ghost Girl Ghost", Liu Yifei 520 renews fate

On May 20th, the 2016 press conference of Netease Games. As a special guest of "New Ghost Girl Ghost", the fairy sister Liu Yifei appeared on the scene as scheduled to help the fifth anniversary of "New Ghost Girl Ghost".

The fate between Liu Yifei and "New Ghost Girl Ghost" began in 2011. At that time, Liu Yifei joined hands with Gu Tianle's remake of the classic fantasy movie "Ghost Girl Ghost", which was widely praised and praised as "the most fairy Xiaoqian".In the same year, Netease's "Ghost Girl Ghost" also ushered in internal testing. Netease immediately invited Liu Yifei to the spokesperson for the Qian Nu to speak for her, and officially opened the public beta on April 20, 2012.

Liu Yifei once played a variety of classic styling photos such as "Black and White Xiaoqian" and "Goddess of Wonderland" for the Ghost Girl Ghost, and also attended the offline event of the ghost of the Qian Nu many times.EssenceThis time on May 20, Liu Yifei came to the press conference as a special guest, and continued her relationship with "New Ghost Girl Ghost".This has also proved from another perspective that for many years, Liu Yifei has always been unchanged for "New Ghost Girl Ghost".

The new generation of niche loves, Yang Yang leads the new trend of Qian Nu

In addition to Liu Yifei's 5th anniversary of "New Ghost Girl Ghost", the mobile game "Ghost Girl Ghost" under the Qian Nu brand also chose to be popular Yang Yang as the spokesperson.

Yang Yang's outstanding appearance and the dazzling acting skills in the new generation of students coincide with the "high value, high connotation" temperament of the mobile game "Ghost Girl Ghost".In the player group, there are very market appeal, and this is the fundamental reason why they choose Yang Yang as the spokesperson for the game. At the same time, they also expect that in the future, Yang Yang can join hands with the "Ghost Girl Ghost Soul" to dedicate more wonderful excitement to players to players.Essence

We know that the spokesperson for a product can directly reflect the position of the product in a business, and the mobile game of "New Ghost Girl Ghost" and "Ghost Girl Ghost" have invited Liu Yifei and Yang Yang's popular stars to build momentum.This also proves that NetEase's affirmation of a series of achievements that the big IP of "Ghost Girl Ghost" in the past, as well as the determination to continue to provide resources.

National IP pan -entertainment layout, "Ghost Girl Ghost" 2016 strong attack

On May 20th, the most explosive news brought by the ghost of the ghost girl is undoubtedly that they will shoot a TV series of the same name for the game.In recent years, "Ghost Girl Ghost" officially has been committed to building it as a pan -entertainment IP. To this end, "Ghost Girl Ghost" has launched a series of offline competitions such as fan painting contests, fan novel contests, cosplay contests, and dubbing contests.In the player group who loves the second dimension, it has created a unique cultural atmosphere.And this time, the filming of the TV series means that "Ghost Girl Ghost" is no longer satisfied with the director of the two -dimensional world, but instead goes to the three -dimensional world to let more audiences understand "Ghost Girl Ghost"Culture, which eventually makes it an pan -entertainment IP that spans the dimension.

We know that in recent years, NetEase has spared no effort to support its strategy of "raising IP with IP", encouraging them to jump out of the circle of the game and let their own game culture understand more.I believe that this national IP can achieve greater social influence.

From Liu Yifei to Yang Yang to the start of the TV series of the same name, "Ghost Girl Ghost" step by step, solidly implement his pan -entertainment strategy.It is conceivable that the start of the TV series is just a milestone of this strategy, not an end point. Next, it will be likely to bring us more cultural products.The meaning of.

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