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How to reveal how the beauty Internet celebrities earn hundreds of millions of years: simple violence is easy

2025-01-27 11:52:00|Myriagame |source：minecraft skins

The 30 Internet Red Festival is coming, and the Internet celebrity economy has attracted everyone's attention again.However, you know that those net red faces that dangle in front of you all day may be billionaires!

Although it is already a 30 -year -old "old age", the net red Xiao Weihua was completely a post -90s net red face after finishing her makeup.It is reported that Xiaowei takes makeup time every day to occupy a few hours, and each photo must be strictly reviewed by her.More importantly, she opened clothing e -commerce in Taobao with an annual income of millions.In fact, it is not unusual among Internet celebrities. There are more than tens of millions or even hundreds of millions of years. Recently, media disclosure has disclosed that the girlfriend of the Internet celebrity Wang Sicong, Sydney -this 26 -year -old Internet celebrity or Taobao or TaobaoWomen's online shop owner, its Taobao store sales of hundreds of millions of yuan in the past six months.

When it comes to models, we think of professionalism and coldness. When the model encounters the Internet, this industry is undergoing tremendous changes.In recent years, the vigorous development of e -commerce has promoted the rapid development of the supporting industry chain, and a series of new occupations produced, such as online bargainers, online decoration artists, online anchors, etc. The most popular online celebrity models."Net Red Model+Taobao Store" has become a golden match for Internet celebrities to make money.

Zheng Yi, president of Shanghai Yingmo Culture Development Co., Ltd., told reporters that in recent years, e -commerce Internet celebrity models have begun to rise quietly.Especially with the development of the industry, e -commerce models are no longer as simple as people take a few photos with sellers. A number of Internet celebrities have emerged in e -commerce models.The funds fans economy and the development of the Internet, the model industry has quietly upgraded, and the 2.0 era has arrived.

E -commerce Internet celebrities often use Taobao clothing stores as the entrance.Take Sydney as an example. Since her Taobao store has opened at the end of 2011, it has accumulated more than 1300,000 transactions.According to the average unit price of goods in the store, the total sales are more than 300 million.In the past six months, nearly 460,000 transactions in the store have been well received, and the sales have been easy to exceed 100 million.

There are still many girls like Sydney on Taobao. Zhang Dayi, Zhao Daxi, Zhang Chaolin (Lin), who are in front of her, are also born in net reds.Today, the total data of this group has exceeded 1,000.In the top 10 of the women's clothing C -shop (non -Tmall store) announced by the Taobao platform in 2015, there are 5 shops from Internet celebrities, which can be described as sweeping half -walls.

Lu Ming, chief analyst of Guotai Junan, believes that the textile and apparel industry will become the first industry to benefit from the Internet celebrity economy through cutting into social e -commerce clothing supply chain.Taking Yiwu, Zhejiang City as an example, the current output value of the e -commerce industry has reached 100 billion yuan. He Shaojun, deputy mayor of Yiwu City, told reporters that in 2014, Yiwu's e -commerce transaction volume was more than 110 billion yuan, and in 2015, it increased by 30%year -on -year.The development of e -commerce is very fast, and the Internet celebrities have contributed.

According to incomplete statistics, there are currently thousands of e -commerce Internet celebrity models in Yiwu, and tens of thousands of employees are driven.Because of the prospects of this industry, Yiwu City has also held measures such as the China E -commerce Network Model Contest to promote the development of the e -commerce online celebrity model industry."The development of e -commerce and the development of e -commerce models are the process of promoting each other. On the one hand, we want to make e -commerce models to promote the development of e -commerce. On the other hand, we also want to use network models as an industry.The model is a cultural industry, and the network models are created as an industry. "He Shaojun said.

It is reported that the e -commerce Internet celebrity models are models for e -commerce companies such as clothing, cosmetics. Unlike the glorious and beautiful traditional modeling industry. In the early days of the industry, these models generally did not have high income. Take a photo from tens to a few to a few days.It is a high income of a monthly income for a hundred yuan.

Today, e -commerce models in the clothing industry no longer need to have traditional models such as height and cat steps. The high value and good clothes are good. The most important thing is that the Internet celebrities.Because these e -commerce models have different degrees of network red, the revenue of these models has generated huge "rich and poor differentiation", ranging from thousands of to hundreds of thousands from monthly to hundreds of thousands.Run tens of millions or even hundreds of millions.When the e -commerce model is "sullen and wealthy", we can't help asking, what changes have happened in this industry? How is the Internet celebrity red?

Zheng Yi told the First Financial Reporter that with the development of the e -commerce model industry, e -commerce companies are not satisfied with a fans who have a high "face value" in an e -commerce model that can only have a high "face value", and they can have a certain reputation and have a certain group of fans.It can even be able to use the huge fan group of e -commerce models to promote marketing to promote marketing.

Therefore, the cooperation between e -commerce companies and e -commerce models is no longer limited to taking a few photos. Cooperation promotion has become a new model for e -commerce and e -commerce models.This model brings huge benefits to e -commerce models.Some e -commerce models with a large reputation can even participate in the sales of e -commerce.

In fact, not all e -commerce models have a great reputation and have more fans. These e -commerce models are often the Internet celebrities, and then they slowly intervene in the industry of e -commerce models.Xiao Wei is a well -known e -commerce model. Xiao Wei told reporters that as early as in college, he attracted a group of fans because of his high value. After publishing some personal life dynamics on Weibo and other personal social platforms, heSon can gather huge fan groups.At present, Xiao Wei's Weibo fans have more than 400,000.The road to E -commerce models of Xiaowei is also a typical development of Chinese e -commerce models. From graphic advertisements to using personal social platforms to participate in sales promotion, participate in sales commission, and even create their own brand for brand output.Now Xiao Wei himself has become the boss, and his income has also increased geometrically.People like Xiao Wei are not alone.Zheng Yi said that many e -commerce models themselves are "Internet celebrities", on the Internet, or dressed people, or makeup masters, or singers.They have more or less skills and a large group of fans.By digging the fan economy, their profit model has also achieved a variety of development, getting rid of the dilemma of revenue by taking advertising photos.Zheng Yi introduced that at present, some top e -commerce models can reach tens of millions.Some unknown e -commerce attracts some Internet celebrities to cooperate through the transfer of the company's equity or sales commission. These models put their good photos and product links on the personal social platform, and the sales volume rose rapidly.Some products have quickly reached millions of monthly sales from zero, and e -commerce models have made generous profits.

The changes in the business model of the e -commerce model industry have also given some model brokerage companies the possibility of bigger and stronger.Zheng Yi told reporters that before, the company's revenue still mainly extracted model commissions. Today, as e -commerce models begin to start the Nuggets Net Red Economy, it also gives model companies more profitable channels.Red, the Nuggets Net Red Economy, can also bring generous benefits to model brokerage companies.

High value is the first element of most nets.These Internet celebrities often post their own beautiful photos on personal social networking sites.Because photos play a vital role in online store sales, the quality of clothing sales depends entirely on the effect of the picture presentation.A net celebrity said: "Don't look at each time when you are new, only a piece of clothes are equipped with more than a dozen photos, but they are carefully selected from thousands of pieces.Can't save time with one -click beauty, so the clothes will be confused. "

In addition, having a skill will make a celebrity a lot of points, and often send some singing, dance, and even some paragraphs that can attract many fans.In fact, at present, the e -commerce model industry lacks standardization. Some e -commerce models have certain skills, but they lack professional market operations and have not become an Internet celebrity, or the number of fans is not enough.It's not high.

Zheng Yi introduced: "A model of an e -commerce model is to become an Internet celebrity, become a diversion net celebrity, and become a net red that sells its own brand. These three difficulties are very difficult, but the more you go to the backward transformation ability, the stronger the transformation ability.. This is through the operation of professional companies to help these e -commerce models discover their expertise, and promote a large number of fans, and then maximize the fan economy. This is the direction of many e -commerce model companies. "

In fact, many online celebrities are behind the planning company.At the same time, the "fast food" consumption model of the Internet celebrity economy also accelerated the elimination of Internet celebrities, and the industry competition was extremely fierce.

Meng Yongyong's team of Shen Wanhongyuan believes that the popularity of the Internet celebration originated from such some groups in the society. Their spiritual world is slightly boring and empty, but some money will spend some time.The fan economy is an attractive economy. When there are more and more net reds, the less attention everyone can attract.

Even if fans have more money, time is limited.In addition, the low -level fan economy does not have a strong binding force, and the switching cost of Internet celebrity fans is almost zero.I can fall in love with you for 5 minutes and 5 minutes to abandon you. Who knows who is the most popular after half a year? The classic stars are enduring, and the third and fourth -tier stars will always be fast food consumption.

This also allows the Internet celebrities to keep themselves high attention at all means. In addition to keeping makeup, trimming, and cosmetic surgery, they have a high value, and talent to make talents in content.Marketing means blogging.The competition is fierce.

But overall, the content provided by Internet celebrities does not have barriers, and the upward space is limited.A good -qualified actor+high -quality pusher team+content that meets psychological needs can basically launch an Internet celebrity.As for how popular it is, it depends on the time and place.The content itself does not have high barriers; on the basis of fan traffic, I believe that it can also achieve a certain amount of realization, and it is okay to support themselves.As for how long it can be done, there is a big variable.

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