Can online female anchors really salary of 10 million?Even top anchors are impossible!

2025-01-27 12:21:29|Myriagame |source：minecraft skins

The operating costs of the network live broadcast platform are high, and their income is mainly advertising income, user rewards (including gifts, props, etc.), and cooperation with game companies and peripheral manufacturers.However, according to industry insiders, the income of advertising cannot completely cover the cost of most live broadcast platforms. Many live broadcast platforms still rely on "financing" support.

Recently, a survey report on webcast shows that there are about 200 online live broadcast platforms in China, and almost half of the netizens have stated that they have watched the webcast.Some netizens are puzzled, so many live broadcast platforms, does it indicate that it is very simple or low -cost to do the live broadcast platform? How does the cost of these live platforms come from?Thousands of people watch at the same time. So, is the number of these audiences real? What is the income of the anchors? In the interview, the Beijing Youth Daily reporter learned that at present, most live broadcast platforms are still in a "burning money" state.Among them, the highest cost is the cost of anchor and broadband, with the highest anchor annual salary of 3 million.

Phenomenon

The annual income of top anchors is 3 million

There are many types of webcast content, and games are the main part of the webcast.Traditional game content, due to various reasons, rarely appears on mainstream media, and there is no uniform channel in the game digital charging channel.However, in the webcast, the game has become one of the most important contents of several major live broadcast platforms, attracting millions of users to watch every day.Dong Rongjie, executive vice president of YY, said, "Until now, we are all optimistic about the live broadcast of the game. Although it is concerned about the current situation, it is facing a lot of problems, but in our mentality and strategic point of view, we are still very optimistic about the game live broadcast."

A "Live Plastic Platform Gold Medal Aide Price List" circulating on the Internet shows that the highest "worth" anchor signing price of the platform has reached 2 million in January, which is equivalent to 24 million years.The anchors in this price list come from popular online games, such as LOL, DOTA2, etc. The daily live broadcast period is 12 to 20:00, and the signing price ranges from 500,000 to 2 million per month.Such "worth" is even comparable to front -line stars.

But "worth" or "signing price" is not the real income from the anchor.The anchor MISS, an anchor MISS of a platform for a platform, has officially responded recently: "The real number is far lower than before the media report. In the video industry, large -scale program cooperation involves dozens of people teams, a large number of equipment investment, etc.The cooperation between level companies is not unusual.Little part.According to industry insiders, the current annual income of the top anchor is 3 million, and there are not many millions.

Experience

The "gift" given to the anchor for the audience is expensive

The reporter of the Beiqing Daily randomly opened a live broadcast website and saw the advertisements of a certain two games on the front and below of the live pages, which were the main window of the live broadcast.On the right side of the live broadcast window, the user's conversation content with others in real time is displayed in real time. If some users send gifts for the anchor, they will float in real time.At the top of the page, there are some users' names and rankings. These are the top ten users who give gifts in the live broadcast.

At the same time, the "Guess this game" is displayed in the lower left corner of the live broadcast window.After logging in, the user can note and answer the quiz about quiz. If the quiz is correct, the system will be settled according to the proportion, and these "bets" need to buy users in the early stage.In addition, the bottom of the page is "popular promotion", including official promoted hardware, props, activities and other content, as well as other games, hardware and other advertisement content.

In the live broadcast, the audience will give the anchor "gift". Although these gifts are virtual, they are converted into RMB and expensive.For example, on the Douyu platform, there are props such as fish balls, shark fins, airplanes, rockets. Among them, fish balls are the cheapest, about 100 fish balls = 1 horns, one yuan one yuan one yuan, and the aircraft and rockets are worth 100 and 500 shark fins, respectively.That is 100 yuan and 500 yuan.A user told the North Youth Daily reporter that hundreds of thousands of smashing of hundreds of thousands in a live broadcast are common things.He said that the name of the user who gives gifts will be displayed in the live broadcast room, and the user name of the high -value gift will be directly displayed on the barrage of the live broadcast screen; if the same gift is connected, you can also use a visual effects.Not only will other users in the room pay attention to which "local tyrants" given, the anchor will also express his gratitude to him on the show.

However, according to reports, these gifts are not all belonging to the anchors, but the anchors are divided from the platform. Different platforms are divided into different.Therefore, this part is divided into part of the platform income.Chase

The number of live broadcast platforms is moisture

One day last year, the well -known anchor Xiaozhi and a well -known domestic team played LOL games on Douyu Live Platform.Real -time data shows that the number of people watching live broadcasts in the room once soared to 4.44 million. This number was taken by netizens and was widely circulated on the Internet.

However, the number of online platforms is often questioned.Some users have revealed that different platforms are also different. Some rooms will display hundreds of thousands or even millions during the live broadcast in the middle of the night, "very unscientific".On September 19 last year, the Uolong incident of Douyu live broadcast on the public WeChat of "E -sports": When the original We player smiled on the Douyu platform, the number of viewers exceeded "1.3 billion", this number It is almost the total population of my country.

There are also engineers who have simulated N users on a single PC to visit the live broadcast room at the same time, and found that the number of online rooms for 120,000 people may be only 40,000, and water is as high as 70%.In addition, in September 2014, an anchor directly revealed that the platform showed the number of audiences to 120,000 outside the live broadcast, but 80,000 to the anchor was determined by the audience.

Reveal

The live broadcast platform is still supported by "financing"

In the video industry, in addition to the cost of manpower, the investment cost of a large amount of equipment is also very high, and broadband investment is a large part of it.Yinhu, the person in charge of the battle flag TV, said that the monthly bandwidth expenditure of the battle flag TV is as high as 10 million.Broadband determines the picture quality and speed, and these factors directly affect the live broadcast user experience.Affected by the high wrapping expenses, many live broadcast platforms are losing money.In an interview, Momo Vice President Jia Wei said that the current income of Momo can pay broadband costs.

An industry insider revealed that some live broadcast platforms have a width peak this month.So according to the bandwidth cost of 20 million yuan/t/month given in the industry, it is assumed that according to the current standards, the definition of 720P is provided to the user, which is equivalent to the bandwidth of about 1.5m per user.When 1 million viewers watch the live broadcast, they need about 1.5T bandwidth.According to this calculation, the bandwidth cost of the live broadcast platform theory is about 30 million yuan per month.However, because the live broadcast will apply IDC, CDN and other technologies, that is, it allows multiple people to operate concurrently. The actual bandwidth and costs occupied are lower than this number, and some may be divided by 3, which is about 10 million yuan per month.

But if the peak exceeds 1 million viewers, this cost will rise.Taking Huya TV as an example, its investors gathered in the fourth quarter of 2015 in the 2015 financial report. The revenue from Huya live broadcast in the fourth quarter of 2015 was RMB 133.6 million (about 20.6 million US dollars).It includes Huya Live and other businesses) is RMB 161.1 million (about 24.9 million US dollars), and the monthly bandwidth expenditure exceeds 50 million yuan.

In an interview with the media, Cao Jin, executive vice president of YY executive, said, "For example, the current cost of broadband is about 40%of the overall operating costs.Compared with 30%-40%, 20%is the company's operating cost.

However, although the live broadcast platform has high operating costs, the income method is more diverse.It is understood that the income of the live broadcast platform mainly includes advertising revenue, user rewards (including gifts, props, etc.), and cooperation with game companies and peripheral manufacturers.Some people in the industry have revealed that income such as advertising cannot completely cover the cost of most live broadcast platforms. Many live broadcast platforms still rely on "financing" support.

In March of this year, the live broadcast platform Douyu TV announced that it has received a round B Super $ 100 million financing led by Tencent. Series A investor Sequoia Capital and Nanshan Capital will continue to invest; in February this year, IMBATV announced thatInvestment; Live Community Fire Cat TV announced at the end of last year to obtain a unified group, which is the 10 million US dollars in Series A financing of Youku Tudou; in November last year, the game live broadcast platform Dragon Pearl completed nearly 100 million US dollars financing, led by Youjiu Games, Tencent followed by with Tencent.Investment; in December last year, the live video platform micro -roar obtained a Series of RMB more than 100 million yuan ... Many cases explained that the game live broadcast platform has risen in financing, and financing is also the way to survive the live broadcast platform.

Regulatory "anchor blacklist" is still being updated continuously

In January of this year, Douyu TV was "live broadcast". Previously, the platform has repeatedly revealed indecent videos and large -scale live video of anchor; in addition to Douyu, many live broadcast platforms also have similar problems.Become a common concern in the industry and the government.

In March of this year, the National "Sweeping Popularity" Office stated that in response to the "yellow" involving "yellow" involved in the recent online live broadcast platforms, the National "Sweeping Popularity" office coordinates the deployment of the National Network Information Office, the Ministry of Public Security, the Ministry of Industry and Information Technology, and the Ministry of Culture of the Ministry of Culture., Press, Publication, Radio, Film and Television Administration and other departments have seriously handled the responsible persons and responsible units in the suspected dissemination of obscene video events.At the same time, the monitoring efforts are made to major live broadcast platforms. For example, the Ministry of Public Security has set up a network security police room on key live broadcast websites such as YY.Cooperate with relevant departments to do a good job of dealing with the information of illegal illegal information and violations of the law.In addition, it also urged all places to seriously deal with the illegal live broadcast platforms, investigate the legal responsibilities of relevant personnel and units, and coordinate the suspension of related departments for the live broadcast platform with serious circumstances.In addition to government departments to increase punishment, industry self -discipline is also an important aspect.In April this year, a number of webcasting platforms jointly released the "Beijing Network Live Broadcasting Industry Self -discipline".It is understood that the "Convention" was drafted by the Beijing Cultural Law Enforcement Team and the Beijing Cultural Association with the Beijing Cultural Association. The content includes the need for real -name authentication, online live video preservation of not less than 15 days, and not providing registration channels for anchors under 18 years of age.content.At the same time, a group of anchors were included in the "anchor blacklist". The anchor who entered the blacklist will not be hired by the live broadcast platform, and this list is constantly being updated.

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