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Foreign media: Apple mobile phones aim at the Chinese rural market gambling farmers have money to spend

2025-01-27 12:22:46|Myriagame |source：minecraft skins

Foreign media said that in the past five years, the income growth rate in rural areas in China has been faster than that in the past 5 years.The annual income of rural areas has now exceeded $ 6,000. This number is a key threshold for consumers to start spending and allow some people to afford new low -end iPhone.

Bloomberg News website published a report entitled "Apple's betting that Chinese farmers are not earthen buns" on May 3, saying that Apple's iPhone SE may be one of the most inconspicuous products in the company in the past few years.Its technical specifications have been used for several months on other models of iPhone and Android devices, and the appearance can be traced back to several years.Its only highlight is the entry -level price (about $ 500). Apple executives hope to use this to support China's wealth, and the sales of sales there are seriously declined.

Apple is right.

Over the past five years, the income growth rate in rural areas in China is faster than that of cities.The annual income of rural areas has now exceeded $ 6,000. This number is a key threshold for consumers to start spending and allow some people to afford new low -end iPhone.If Apple and other consumer goods companies want to continue to develop in China, they obviously need to fight for this part of the population, and they account for half of China's total population.

But this is not easy.Rural people in China may spend more money, but there are not much: the price they can accept is relatively low.At the same time, their requirements for quality are increasing and gradually converge with people in the city.Global brands that have been able to spend cheap goods in China need to learn how to increase sales on the premise of not price increases, otherwise it may lose market share.

Different urine is a good example.In the first 10 years of the 21st century, Procter & Gamble promoted this kind of urine in China. To a certain extent, the pricing was as low as $ 0.1 per piece.P & G Gangbao quickly became the best -selling brand in China. This situation has continued until the beginning of this 10 years, almost just when rural income began to accelerate.And rural consumers do not spend the same money to buy more unit prices of 10 cents of urine, but began to seek higher quality products, and they are particularly popular with imported Japanese brands.Gangbao's sales have dropped sharply, and it has not yet recovered.

In February of this year, Procter & Gamble CEO Diff Taylor explained the company's mistakes. He said: "We regard China too much as a development market, not the world's most discerning market." The company is currently promoting salesThe high -end urine of up to $ 0.5 per piece is not wet, which is more expensive than the top Gangbao in the US market.

This "advanced" of Chinese consumers is promoted by many factors, and the income is only one of them.A series of fascinating food and drug scandals make the Chinese particularly alert to low -end brands.Personal concerns about product quality and the lack of accountability systems for fake and shoddy products have played a role in helping this trend.

Advancedness is not only related to fear.It also shows that rural people in China are becoming more and more mindful. Most of them can now use the same online shopping platform as rich people in Shanghai.

McKinsey Consulting said that from frozen cooked food to hair care supplies, 50%of Chinese consumers are now "seeking the best and most expensive" when buying.This trend is obvious in duty -free shops at every airport in Asia.

Of course, no matter what they like, there are only so much money that Chinese rural people spend.And smartphones are the fastest among those with a monthly income of less than $ 800.Chinese manufacturers have instinctively realized this. There are several mobile phones that are similar to the recent iPhone but a few hundred dollars.This strategy really works.In the last quarter, OPPO and vivo's shipments in China's two major smartphone brands increased by 67%and 56%, respectively.This is due to China's "high -level parity" customers.

Apple launched the iPhone SE in March this year, and these consumers are also expected to be pursuing the noble quality and ecosystem of Apple.Although the sales figures have not been announced, the number of reservations in China exceeds 3.4 million units.At the same time, a brief report in the industry's supply chain said that due to the emergence of this new competitor, Chinese mobile phone manufacturers are shrinking output.

In the long run, the iPhone SE is expected to lead in this competition when all functional characteristics are similar.For Apple and all global brands, the key is to maintain strong adaptability and realize that Chinese customers have become very mindful.For suitable products with reasonable pricing, China will still be the largest market in the world.

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