Domestic VR equipment was criticized: a cottage and bragging that it was badly played.

2025-01-27 12:24:52|Myriagame |source：minecraft skins

As the driver of industry and capital, VR is getting more and more hot in China, but at the same time, more and more fakes are increasingly rampant.From the fake concepts and parameters of the hype, to the content of the content, and the financing of financing, all of them reflect the confusion of the industry.

Next, from the four dimensions of technology, hardware, content, and capital, we have compiled a variety of chaos in the VR industry, hoping to restore the truth for the public, and also have a pure land in the VR industry.

Technical chaos: Domestic manufacturers have their own core technology blank parameters fraud

Some insiders in the VR industry said that almost all VR hardware manufacturers in China are blank in their own VR core technology.These manufacturers are looking for core databases from foreign VR devices such as Oculus, Samsung Gear VR, and then adjust and change it by themselves.

This is because in VR devices, the sensor has changed from the traditional X and Y axis planes to X, Y, Z three -axis or more axis. There are many algorithms at each time. There are no manufacturers in China.Power to create a VR underlying algorithm.Most of the VR devices have parameter fraud.

What is more likely to be faked currently is screen resolution and refresh rate.VR devices require high resolution to ensure the clarity of panoramic display. However, due to the restrictions of processor performance, most of the VR devices on the market at present are 1080P or 2K resolution.And some manufacturers claim that its VR equipment can reach 4K resolution. For example, a VR manufacturer named a small school called a small Pie in China has announced that the VR helmet developed by him has reached 4K resolution (double eye resolution 3840*2160), and for the computer GPU of the computer GPUThe requirements were reduced to GTX960, and the refresh rate was only 60Hz (the industry's standard level was 90Hz).In summary, the refresh rate of 4K resolution/60Hz is equivalent to the performance pressure of 2K/90Hz.Therefore, simply improve the resolution or refresh rate, and the rendering ability is still unable to keep up.

In addition, delay has also become a place for manufacturers to fraud.From the concept, delay refers to the time spent from the head movement to the corresponding screen to the screen, including the screen response delay and data transmission and computer processing.Taking the VR mobile phone box as an example, if the gyroscope relying on the mobile phone to steering simulation, its accuracy and frequency are far from reaching the requirements. The mobile phone screen is currently a refresh rate of 60Hz, which is limited in the delay itself.There are currently two ways to solve dizziness, which improves the refresh rate and reduces the afterglow.At present, many manufacturers in the industry have claimed that their product delay rates will not exceed 20ms, but the actual experience will not improve the pain point of "dizziness" at all.In terms of viewing angle (FOV), the industry is recognized as a field angle of 90 degrees to make the viewers an immersive experience.However, FOV's great field of vision is not simply done through the magnifying glass. To get a VR immersive experience requires a complete set of optical structure solutions to support.However, many VR boxes are currently known as "big vision". In fact, the light of the eyes can still see the screen frame.

In short, even if some manufacturers have a certain foundation in a single technology, most VR products are still unsatisfactory involving multiple technologies and algorithms.

Hardware chaos: VR box enters the cottage mode in advance

In terms of hardware products, the domestic VR market also has a more serious chaos, that is, the VR mobile phone box has greatly began to flood, which is also a very fatal problem in the early stages of VR.Due to the low technical threshold and low cost of mobile phone boxes, it is particularly in line with those companies that have no technical content.

A pair of plastic double -sided convex lens to the box, plus the mobile phone, can turn the smartphone into a VR viewer.This type of product is only tens of yuan for the cheapest domestic market, but now the VR box is very serious in the domestic market, the workmanship is very rough, the price is serious, and the experience effect is very poor.Some people in the industry said that China's VR boxes are a heavy blow to the first experience of VR, which is a huge harm to the VR industry.

In addition, from the perspective of PC -class VR equipment and mobile VR all -in -one machines, there are few products that allow users to wear more than two hours in the market.The content is just one aspect. It is more that the helmet is too load -bearing, and the delay and refresh rate mentioned above. The user cannot wear it for a long time.

In addition to the VR helmet, some manufacturers have recently speculated that the concept of VR has been stretched with other categories of products with VR.For example, Storm Technology recently released three equipment that claims to be "VR TV", which starts at 1999 yuan.As for what is "VR TV", the storm said that this device allows users to watch the 720 ° panoramic screen on the TV's 4K screen through the fan app or remote control.Switch screen.We can think that the so -called "VR TV" of Storm is the VR concept imposed to ordinary TV.This "VR TV" has nothing to do with VR.

In short, whether it is VR manufacturers falsely reported hardware parameters or data standards, it cannot meet the actual needs, and the results are the same.In an industry where this technology and hardware standards cannot be unified. In the industry where parameters are randomly boasting, the user's experience cannot be faked. How many products can make users experience smooth enough and wear it for a long time.The content is charged by DEMO and the transfer version

Games and videos are the two most important contents of VR at present, but the contents of the abuse of 竽 accounted for the vast majority.

In terms of games, there are very few complete games that are comparable to PCs designed for VR, most of which are early adopters or DEMO versions.In some scarce complete games, its experience is far inferior to PC mature games, and the exploration of complete game interaction is almost zero.

In terms of video, almost all manufacturers claimed to be more than 95%of the VR video content at the press conference.Most of the time for panoramic videos will not exceed 10 minutes, and the ornamental is poor.Moreover, because the panoramic video has high resolution requirements, 4K resolution is not enough to meet the demand for viewing.Some industry insiders said that only when the screen resolution reaches 8K can we see clear VR videos.For example, the storm said at the press conference that more than 2,000 VR high -definition resources, covering movies, games and panoramic scenes.These resources will be provided to VR TV for viewing.

In terms of VR movies, it is only 5-10 minutes. Most of them are also a DEMO. At present, it is far from the traditional movie-level things; and VR live broadcast is limited by shooting equipment, VR screens and wireless transmission bandwidth.In the trial stage.

Capital chaos: Federation fraud, buying shells, buying and issuing an acquisition of a patent for only 8,000 yuan?

In the layout of domestic manufacturer VR capital at the end of last year, Netease Technology reported exclusively the chaos behind LeTV Investment Ling Mirror and Xiaomi Investment Lexiang Technology incident.(For more details, please see "Why LeTV Xiaomi has denying investment VR companies?", Won't go into details here.) In addition, Ant Vision Company first brushed the single speculation at the Kickstarter crowdfunding300 million yuan of financing promotion jokes.(For details, please see "Ant Vision announced that 300 million yuan in financing is actually 5 million US dollars of debt?", Will not be repeated here.)

Recently, some internal chaos of the New Third Board listed company Meng Yun moved.He claimed to be "VR's new noble on the New Third Board" and "VR First Share" Lord Cloud Moving Softness recently received an annual report inquiry letter from the stock transfer system, causing many doubts.The following is the main question of the inquiry letter of the stock transfer system:

"During the report period, the number of employees of your company (Meng Yun Mo) increased from 42 to 71, of which, the doctoral degree increased from 0 to 2, the master's degree increased from 0 to 1, and the undergraduate degree increased from 4 to 42 to 42People, the college degree is reduced from 36 to 26, but the salary, bonuses, allowances and subsidies of the employee's salary is 914,800 yuan.

"After calculation, the average R & D fee of your company (Mengyun Mo Soft) during the reporting period is 0.81 million yuan, the average R & D time is less than 3 days. Please explain the specific progress of the patent research and development, the research and development input, and analyze the average patent in combination with the industry conditions.R & D costs of 0.81 million yuan, the average R & D time is less than 3 days. "There are 32 R & D people, and the cost of R & D is only 462,000 yuan.)

"Your company (Meng Yun Soft) acquired the above -mentioned assets that are currently performing the procedures for major asset reorganizations. Only disclosed the plan, and without the review and approval of the shareholders' general meeting. In this case, your company will include it into the scope of mergers.The company also explained that when there is a risk of suspension or termination of transactions, whether the purchase date is appropriate. "

A company in Shanghai and Shenzhen, with an average monthly salary of less than 2,000 yuan in employees; the average R & D expenses of patents were 0.81 million yuan, with an average R & D time less than 3 days; not disclosed when the major asset reorganization was disclosed, and the cat greasy came out.What kind of company is this?

It is reported that Lianyun Mo Soft was formerly known as "Gongwei Electronics". The original main business was to do outdoor multimedia reporting products. According to previous announcements, the net profit realized in 2012, 2013 and 2014 was 285,900 yuan, respectively.-16.54 million yuan and -208,100 yuan have always been in a state of loss.In June 2015, Wuwei Electronics and Enkomida signed a targeted additional issuance agreement, which spent 25 million yuan in cash and subscribed for 22 million new shares, accounting for 81.48%of the total share capital after the issuance.According to the data, after entering the master, Endo Mida changed his blood for the board of directors of the Electronics, and in September 2015, he transferred the two original subsidiaries of the original revenue. At this point, he "washed" the electronic electronics into a clean shell.Then it issued an announcement on October 13 that it acquired 100%of the equity of the microblot speed at 500,000 yuan in cash, and announced that it would position the main business to locate the VR/AR business, and renamed "Mengyun Mo Soft" on November 6.After buying shells, adding, and acquisitions, after so tossing, the "VR first share" valued by 1.536 billion yuan was born.Summarize

Because of seeing a lot of prospects, various manufacturers and capital influx into the VR industry, this is a good thing for the development of VR.However, the short -term profit of Chinese capital is also exposed.Aside from the various technologies of the early VR development, it is restricted to the restrictions. From the perspective of the industrial environment alone, there are many fakes and bragging people in terms of hardware parameters, content quality, capital and other aspects.This is not harmful to the initial VR market, and it also hurts users, which will eventually lead to the twists and turns of the entire industry and even step back.

The above chaos is not accidental, and it has almost become a common problem in the entire VR industry in China.Judging from the current products and content, VR is far from reaching the level of mass consumption.Admitting this fact, striving to make breakthroughs in technical technically, and making good products at ease is what all VR manufacturers and VR practitioners should do.

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