Logitech joins with Tmall Electric City, Ali Sports, Ali Fish released new products

2025-01-27 12:39:50|Myriagame |source：minecraft skins

Logitech joins with Tmall Electronics City, Ali Sports, Ali Fish, releases new products of Logitech G900 Tmall, creating an efficient e -sports ecosystem

(April 27, 2016, Hangzhou News) Today, a unique cross -border cooperation conference was held in the Ali Xixi Park in Hangzhou.Surrying from Switzerland, the ingenious PC peripheral manufacturer Logitech, with Ali Group's "Tmall Electric City", "Ali Sports" and "Ali Fish", jointly released Logitech G900 Tmall customized products, and achieved future cooperation intentions.This time, the establishment of Logitech and Ali Group's three major gates will integrate and play a combination of Logitech and Tmall in terms of product experience and industrial ecology.Both parties stated that in the future, they will continue to have deeper and wider cooperation in "creating high -efficiency e -sports ecosystems" and "IP customized series products".On the day of the event, Zhu Zhao, general manager of Tmall Electric City, Wu Yan, the marketing director of Tmall Electric City Integration, Crown of the General Manager of Ali Sports Electronics and Sports Division, Tian Yan, director of the Alibaba Fish Platform Department, Jiang Zhixing and Logitech, managing director of Logitech China,Chinese market director Liu Jingjing attended the scene together.

Logitech China and the three doors of Ali attended the scene together (from left to right: the general manager of Ali Sports Electronics and Sports Division Wang Guan, Tmall Electric City Integration Marketing Director Wu Yan, Tmall Electric City Digital Manager Zhu Zhao, Jiang Zhixing, Managing Director of Logitech China, Liu Jingjing, Director of Logitech China Marketing, Tian Yan, Director of Ali Fish Platform)

Focus on experience, empower merchants, prosper ecology, upgrade consumption

With the upgrading of Ali's retail business in 2016, Ali's consumer retail platforms have grown.The new marketing concept of Ali ’s“ focusing on experience, empowering merchants, prosperous ecology, and upgrading consumption ”has been rapidly promoted at the beginning of 2016.This time, Logitech and Ali are not only the interpretation of marketing in the new era, but also increased the motivation of the professional development and industrialization of Chinese e -sports.

Logitech's strategic upgrade: improve experience and create consumption upgrade

Mr. Jiang Zhixing, Managing Director of Logitech China, said at the scene, "Logitech has always been committed to improving consumer experience, expanding new lifestyle, and then improving the quality of life."The technology, design, and ingenuity of products are born to enhance consumer experience, which coincides with Ali's focus experience.In the future, Logitech will also use its powerful R & D reserves to innovate high -tech power. Through Ali's active platform influence, Logitech's good products, good experiences and good services, bring to high -speed, high -coverage and high -precision ways to have it to those who are available to those who are available.Consumers who need.

Mr. Jiang Zhixing, Managing Director of Logitech China, Speaking, speech

The prosperity of the Ali Group Tmall has expanded the channels in today's business environment, and the layout of the industry has become more accurate and timely.The opening of Logitech and Ali Group's three major doors has a strong demonstration effect on various technology -based enterprises.The two parties jointly play their own products and channel advantages to prosper the industry ecology.

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