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The first batch of female anchors blacklisted in May announced the vulgar selling meat and will never be hired

2025-01-27 12:48:18|Myriagame |source：minecraft skins

On April 18th, 20 online live broadcast platforms including Sina, Sohu, Youku, and Baidu jointly released the "Beijing Network Live Broadcasting Industry Self -discipline" (hereinafter referred to as the "Convention").The preservation is not less than 15 days and does not provide registration channels for anchors under 18 years of age.

Recently, the reporter interviewed Shen Rui, the captain of the Beijing Cultural Law Enforcement Corps's network law enforcement team.According to Shen Rui, the "Convention" was drafted by the Beijing Cultural Law Enforcement Team with the Beijing Network Culture Association. During the drafting process, they sought the opinions of all online live platforms in Beijing and eventually formed the content of the Convention.

Shen Rui said that at present the Beijing Cultural Law Enforcement Corps has begun to monitor the relevant network live broadcast platforms in accordance with the Convention, and will announce the first batch of anchor blacklist in May.These blacklisted anchors will no longer be hired by the live broadcast platform.

Talk about hot spots: the live broadcast mode of the whole people will be restrained

According to Shen Rui, some webcasting platforms now implement the model of national live broadcast in the business model.The live broadcast of the whole people refers to any registered users on the live broadcast website. They can achieve live broadcast without identity review.

What are the problems of the business model of the national live broadcast? Shen Rui said that this way of live broadcasting is very dangerous. Once the live broadcast content occurs in the situation of poisoning, yellow, and violent violence.There is a great influence of society, and there is no way to recover.In addition, for enterprises, the risk of operating is very high. Once a bad social impact occurs, the enterprise may face the completely closed by the government or stopped business.

The reporter learned that the first item in the Convention was to request the identity of the anchor to certify.Shen Rui said that at present the Beijing Cultural Law Enforcement Corps has required the online live broadcast platform to adjust this model.

Star live broadcast may become more and more

Speaking of actresses Liu Tao Live in Yingke, more than 700,000 viewers and more than 200,000 yuan reward in 2 hours.On the live broadcast platform, it shows that the live broadcast has begun to impact the traditional video industry. Many stars have gradually shifted their attention from newspapers, journals, and televisions to the Internet, especially on the live broadcast platform.This phenomenon will increase in the future, and even some websites will open a specific live broadcast room for specific stars.At the same time, this is also a business operation model.

According to Shen Rui, there are currently more than 30 live broadcast companies in Beijing. If there are large websites that operate live broadcast columns, there are about 40.According to the statistics of relevant ministries and commissions, there are about 200 online live companies across the country.Although the number is not large, many online companies are preparing to invest in online broadcasting.Recently, almost one or two companies have entered this industry almost every week.

Talk about questions: Mixed vulgar content in the live broadcast

Shen Rui said that since last year, the live broadcast platform has repeatedly appeared obscene and vulgar content such as "live broadcasting people".Shen Rui said that on content issues, the main problems are that some videos include obscene pornography and vulgar content.There are three reasons for this kind of situation. On the one hand, the reason for the anchor itself; on the other hand, the lack of responsibility for the supervision of online enterprises; another reason is that some companies are promoting the fermentation of such incidents for the demands of investing in investment.Essence

Shen Rui said that in the field of live broadcasting, the mainstream is still good, and there are still many positive content.At the same time, webcasting is a platform to show the public, and it can even be said to be a star -making platform.The reason why the public leaves a bad impression on the webcast is to attract attention through vulgar and erotic content through vulgar and erotic content to earn traffic, and then harvest investment or financing is related.Through this hype, the problems existing in the webcast have been enlarged.

"As an anchor individual, there is an impulse to pursue the Internet celebrity and the impulse to make a profit." Shen Rui said that some anchors rely on "taking off" to win the eye, but it should be said that from a statistical point of view, live broadcast obscene pornography orVulgar performances, this anchor group has very little profit.It can also be seen from here that the audience is not willing to pay for such live broadcasts.The live broadcast content that can really get profitable is a talented performance. "This live broadcast allows the audience to gain positive energy. This content is willing to pay for the audience."

The platform needs to be responsible for vulgar content

If the content of obscene pornography appears in the live broadcast, is it the responsibility of an anchor or the responsibility of the network platform? Shen Rui said that there is no clear regulations on the distinction between responsibilities.In the process of law enforcement, the Beijing Cultural Law Enforcement Team has three criteria for judgment.The first time to watch obscene videos lasts. If the porn video live broadcast lasts for more than 3 minutes, it belongs to the poor platform supervision.Second, if the content of obscene duration is short, but it has appeared for several days, it belongs to the platform that it is not found to be the responsibility of the platform.Third, if the content of the live broadcast, there are previews in advance, or speculation afterwards, and the platform does not make the title in time to review and review the title, which is also the responsibility of the platform.

For example, the previous "live broadcast" incident of Douyu TV was previewed on Weibo before the live broadcast.

In addition, Shen Rui said that in the specific events, the Beijing Cultural Law Enforcement Corps will combine specific circumstances to distinguish which party is responsible, but the regulatory focus is on the online live broadcast platform.As long as the problem content occurs in the live broadcast, it is difficult for the online platform to get rid of the responsibility that should be assumed.Shen Rui said that at present, punishment measures such as warning and fines on illegal online platforms. The serious circumstances require the enterprise to suspend business and rectify. The relevant permit proves that those involved in the dissemination of obscene pornography can close the website and investigate it, and investigate it.Administrative and criminal responsibility of website organizers.

Talk about supervision: The platform must not hire "black" anchor

According to Shen Rui, after the implementation of the Convention on April 18, the Beijing Municipal Cultural Law Enforcement Corps has been watching Beijing's online live companies to check whether these companies have fulfilled the agreement in the Convention.One month later, the Beijing Cultural Law Enforcement Corps will announce the blacklist of the first batch of anchors with the Beijing Network Culture Association.For those anchors who have on the blacklist, all online live broadcast companies in Beijing must not continue to hire, nor can it provide live broadcast space for the anchor who has a blacklist.

Shen Rui said that at present, the work is underway, and the first batch of blacklists will be announced a month later.If the webcasting company of the Convention refuses to implement the Convention, the Beijing Municipal Cultural Law Enforcement Corps will include these enterprises into the key regulatory category. Once illegal and illegal acts occur, they will be dealt with strictly according to law.

Small platform self -supervision is weak

Shen Rui said that the system and mechanisms of many live broadcast companies in Beijing are not sound. "Many live broadcast companies are not large, and there are only dozens of staff members in some live broadcast platforms."Shen Rui concluded that because the platform is relatively small, there are no strong funds, and there is not enough technical strength to invest in content supervision, which is an important reason for various problems that cause various live broadcast platforms.

Shen Rui said that the core supervision of online live broadcast companies is completed by manpower. These regulations cannot be completed through machines, and manpower cannot keep up with the lack of supervision.

The reporter learned that there are two contents in the Convention involved supervision. One is to store all live videos, and one is to require all live video plus the company's logo watermark.

Shen Rui said that these two measures are self -discipline for enterprises, and it is also conducive to enterprises to protect themselves. "Once a live broadcast platform with problems, you can quickly determine which video is from which live broadcast platform flowing from which problems are from.come out".

Lack of legal constraints

Shen Rui said that now it seems that every live broadcast platform has more or less problems. "It is not strange that the anchor has problems in the live broadcast content. Strangely, why anchors quickly become Internet celebrities."This is a small number of enterprises that are speculated for the purpose of attracting investment.

"Through the hype, the amount of video and active users surge in the short term." Shen Rui said that investors choose to invest in enterprises, mainly to see how many users of the live broadcast platform, the number of active users and daily active daily active platformsHow many users are, "In fact, investors inspect these contents of the enterprise, and the platform is the easiest to achieve these goals by spreading the live video of obscene pornography and other content."

Shen Rui pointed out that the current situation is that there is no regulations in the country to restrict such problems.The development of the online live broadcast industry cannot be managed and restrained by a single department alone. "The current problem is that some related management units can manage the live broadcast companies, but they cannot control all."

Shen Rui concluded that online live broadcast companies are just in the middle of the supervision of various government departments. This is the core issue facing management now.

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