your current location：首页 > news>Some platforms of the network live broadcast industry have started some platforms that have started the anchor real -nam

Some platforms of the network live broadcast industry have started some platforms that have started the anchor real -nam

2025-01-27 13:02:22|Myriagame |source：minecraft skins

From today, 20 live broadcast platforms such as Sina, Baidu, and Sohu have officially implemented the real -name authentication of the anchor, and also promised not to provide registration channels for anchors under the age of 18.

Prior to this, the Ministry of Culture included 19 live broadcast platforms such as Douyu and YY on the investigation list.All signs show that webcast supervision is becoming more and more stringent.Analysts have pointed out that due to this, the cost of illegal webcasting will become larger and larger, and the road to attract users by "radical" content such as yellow involving yellow and violence is becoming more and more difficult.

The stricter of network live broadcast supervision has begun to discipline self -discipline

With the development of live broadcasts, various chaos appear frequently.In January this year, Douyu also broke out the "webcast creation" incident, which aroused strong attention from netizens.In response to the problems of the industry, recently, the Ministry of Culture announced that many online live broadcast platforms such as Douyu, YY, Panda TV and other online cultural products that were suspected of providing proclaimed, violent, instigating crimes were included in the investigation list.The results of the punishment will be announced in time.

In this environment, a few days ago, 20 online live broadcast platforms such as Sina, Sohu, Youku, and Baidu jointly released the "Beijing Network Live Broadcasting Industry Self -disciplinary Convention", which put forward real -name authentication and other requirements for the anchor. It has been officially implemented today. At the same timeThe anchor does not complete the real -name registration, and the real -name authentication will be completed before June 1 next year.The self -discipline convention also promised that the live broadcast video was preserved for not less than 15 days, and it was not provided by an anchor under the age of 18.

In addition, Liu Qiang, deputy director of the Cultural Market Department of the Ministry of Culture, introduced that it will set up a warning list and a blacklist system for illegal live broadcast platforms and anchors.However, there is no official news when the above system landed.An industry insider who is unwilling to disclose has revealed that this blacklist system is only a pilot on this blacklist system and will not be targeted at all live broadcast platforms for the time being.

There are still online anchors exposed to dress

"Shan Yu wants to come to the wind and full building", all signs show that the live broadcast supervision will be tightened, but there are still platforms "the crime committing crime".Yesterday, Chinanews.com found that in iQiyi's "Qi Show", there were female anchors exposed to live dance, and their movements were very teasing; "Legal Evening News" also reported on the 15th that they have seen on Douyu, Dragon Ball and other platforms.There are also many audiences' messages to tease the exposed female anchors, asking anchors to "take off their clothes".

Chinanews.com found that the current models used by online live broadcast platforms are basically the same.Taking the show live broadcast as an example: The anchor performed singing and dancing in the room while interacting with netizens, while netizens can give away various virtual gifts such as "fluorescent sticks", "applause", "car" and other virtual gifts to support the anchors.These virtual gifts are finally obtained by recharging RMB.

The value of virtual gifts, webcast platforms and anchors are divided according to a certain proportion. In this model, "online live broadcast can make money" is almost the secret of the industry.Because of this, in recent years, webcast has become the object of imitation of many companies.In addition to the traditional 9158, YY, etc., online video websites have basically laid out the business, and even implemented separately branding, such as iQiyi's "Qixiu" and "Crazy" of Youku Tudou.

The relevant person in charge of "Crazy" revealed to Chinanews that there are two main types of online live broadcasts: sports game live broadcasts and show live broadcasts, competitive game live broadcast basically does not make money, while the show live broadcast is rich in profits.

Impact: The road to win by "radical" content is closed

Affected by this regulatory, will the live broadcast platform and anchor be affected?In an interview with China News Service, Iri Consulting Analyst Guo Chengjie said that overall perspective, the income of online anchors was not affected, because after all, there were a few of the violations; in terms of individualsThe "radical 'content of pornography and violence, such as the" radical "of the border ball, is becoming more and more difficult to attract users.

For the platform, Panda TV stated that the decision of the Ministry of Culture will definitely have a certain impact on the Panda TV, but because the panda TV review is strict, it is lower than that of other live broadcast platforms.Douyu said, "Even if an anchor hopping, it will strengthen the content and the anchor review at the expense."

The relevant person in charge of "Crazy" said that the webcast is gradually moving towards the "self -media" form that is different from the traditional media. For such a public media communicator, it does face some difficulties in regulatory supervision."What I can do now is to strengthen the review. Once we find abnormal data or abnormal live broadcast channels, we will immediately intervene in manual intervention."

more news

MORE +
Hot news MORE +
Minecraft Skins MORE +