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Douyu and other platforms are involved in violence and are investigated on the Internet.

2025-01-27 13:03:34|Myriagame |source：minecraft skins

"No Zuo No Die", will not die without death, this sentence was all the rage.Today, the best interpretation of the online live platform explains this emerging Chinese Internet folklore.

In two days, the live broadcast platform with unlimited scenery ushered in two heavy punch.

On April 13th, more than 20 major enterprises in Baidu, Sina, Sohu, iQiyi, LeTV, Youku, Kuku, Yingke, and Pepper, etc., jointly released the "Beijing Online Live Broadcasting Industry Self -Regular Convention on the Self -disciplinary Convention on the Internet of Online Performance (live broadcast).》, Promise from April 18, the live broadcast room must be identified as watermark; the content storage time is not less than 15 days; all anchors must be authenticated in real name;The anchor of the content will be included in the blacklist seriously; the auditors will supervise the live broadcast content on the platform 24 hours a real -time supervision.

On April 14, the Ministry of Culture announced that Douyu, Huya Live, YY, Panda TV, Battle Flag TV, Dragon Ball Live, Six Room, 9158 and other online live platforms were suspected of providing content with proclaimed, violent, instigating crimes and other content.Internet cultural products are included in the investigation list.The Ministry of Culture has deployed relevant law enforcement agencies to investigate and deal with enterprises involved in the case, and will announce the results of punishment in a timely manner.

A "self -discipline convention", a severe investigation and punishment, and after that, even more severe supervision may be inevitable.So, what are the prospects of unrestrained or even some vacuum development platforms that have been unrestrained or even vacuum development? In my opinion, after the "Self -disciplinary Convention" release, Douyu and other platforms are involved in the violent investigation, the web live broadcast platformIt may be bustling.

Why am I so pessimistic about the prospects of the live broadcast platform? The reason is as follows.

First, the prosperity of the network live broadcast platform itself is a false prosperity.

In recent years, the scale of the webcast market has expanded like a snowball.According to the "2015 China Game Live Market Research Report (Industry Article)" released by iResearch, "2013 game live broadcast industry began to accelerate development, and by 2015, the growth rate of user size reached 58.8%, and the number of (users) reached 48 million"The market size in 2015 was less than 10 billion yuan, which was RMB 7.77 billion.At present, according to data, the number of users of online live broadcast platforms has reached 200 million, and the market size may reach 100 billion in the future.

Is this huge snowball created by real rigid demand?

In fact, the game live broadcast has long been.In my impression, some well -known live broadcast hosts were very regular in the past, of course, occasionally some inserting scums or ravioli.

However, with the sharp transfer of capital, the temptation of the live host of tens of millions of worth has made the intention to enter the industry increased significantly.Due to capital reasons, the realization of the realization of the online live broadcast platform has increased.Due to the financing factors, the valuation of some live broadcast platforms is getting higher and higher.According to media reports, Douyu's valuation has exceeded $ 1 billion, and the market value of YY has reached $ 3.4 billion.

If there is no huge number of users, how can you satisfy investors? How to maintain huge valuations?

As a result, there are more and more unintentional gestures that seem to be unintentional, and even have special cases such as "making people".

The number of users of 200 million and normal webcasts is unlikely to have such a huge number of users.Therefore, the prosperity of the webcast platform itself is a false prosperity.If the water of hormones and violent factors is squeezed out, how much will the dry goods leave? This is doubtful.

Secondly, the "Beijing Network Live Industry Self -Defication Convention" will pass the "sieves" of the practitioners of the online live broadcast platform, and many people will have to withdraw from this platform.

Let's talk about something that has nothing to do with the live broadcast platform.

In March 2016, many departments in Shenzhen jointly interviewed five online car entry platforms, asking each platform to strictly check the driver's information to clean up the driver who violated the law and the pre -crime department.After a preliminary investigation, the driver of the Shenzhen Internet car was found to have 1,425 pre -drug subjects, 1 psychiatric patients in the accident, and 1,661 major criminal criminal officers.

Shenzhen's move is obviously performed frequently for the malignant incidents of the bicycle driver some time ago.Although this approach is criticized, there is a positive side.

The "Beijing Network Live Industry Self -discipline Convention" will also have "sieves" for practitioners on the live broadcast platform, and many people will have to withdraw from this platform.

Frequent accidents in the live broadcast platform have a certain relationship with the quality of the anchors.What do some people are often mentioned with joke.

I think that if all the anchors certified, and then screen it and introduce a access policy, there will be a considerable network of webcasts to withdraw from the industry.So, will the live broadcast platform be as prosperous as today? I expressed doubt.

Third, after the "Beijing Network Live Broadcasting Industry Self -discipline Convention", there may be more severe regulations and policies. The large -scale reshuffle of the online live broadcast platform industry is inevitable, and a large number of enterprises will withdraw.

Previously, the brutal expansion and development of the online live broadcast platform industry was based on no clear regulatory measures at the time.And when there are clear regulatory measures and regulatory goals, will the webcast platform industry be so popular? The "Beijing Network Live Broadcasting Industry Self -discipline Convention" should not be the end of the policy, and there may be more severe regulations and policies.

The current Convention on Self -discipline of Beijing Network Live Broadcasting Industry is only a document of enterprise self -discipline, and the official regulatory regulations have not yet appeared.

For example, the previous reports show that the phenomenon of the female anchor of the webcast platform teases the phenomenon of minors, and the relevant provisions will definitely be introduced due to the protection of minors.

In the future, the webcasting platform will become a very transparent and tight industry.

Because of the pressure of capital, the webcast platform will be blunt.Due to the pressure of the policy, the prosperous live broadcast platform cannot attract the huge user group.In this way, the capital that cannot see the hope will not continue to invest or lose money.Then, the large -scale reshuffle of the webcast platform industry is inevitable.For some platforms, due to the loss of the user base and the narrowing of the scale, the dream of listing will be shattered.Then, a large number of enterprises will withdraw from the unclear.

The recently emerging Internet celebrity industry may be affected by this.No matter how red and purple, I am afraid it is unrealistic.

In summary, as the platforms such as Douyu are investigated and investigated, the live broadcast platform may be spoiled!It is no longer as popular as before, unless they can have a good direction of transformation.

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