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From the 18th, the online broadcast must be real -name -selling meat anchors will ban live

2025-01-27 13:10:11|Myriagame |source：minecraft skins

The webcasts that have emerged in the past two years have given young people and grassroots a platform for low -cost display of themselves.This is the case for the female anchor's undressed incident.

In this regard, in addition to the release of targeted platform rules on the live broadcast platform, supervision and self -discipline in the industry will also play a positive role in avoiding vulgar live broadcasts.

The latest news, Baidu, Sina, Sohu, iQiyi, LeTV, Youku, Kuku, Yingke, peppercorns, including more than 20 major enterprises engaged in online performances (live broadcast), jointly released the "Beijing Online Live Broadcasting Industry Self -discipline Convention".From the 18th, the live broadcast room must be identified as a watermark; the content storage time is not less than 15 days; all anchors must be authenticated in real name; for the anchor of the content of politics, guns, poisoning, violence, and yellow content,The circumstances will be included in the blacklist; the auditors will supervise the live broadcast content on the platform 24 hours a real -time supervision.

The following is all the contents of the Convention on Live Self -discipline:

1. Perform real -name authentication of all anchors

1. From April 18, 2016, the newly applied anchors on each platform will be certified in accordance with the following requirements.

(1) Real -name information submission link.It should be included at least: my name; my ID number; my mobile phone number; bank card account information (must be exactly the same as the applicant's own name); the anchor herself holds the ID card photo (the identity card photo and number are clearly recognizable).

(2) Data authentication link: After the applicant completes the application of the information, the system certification of the applicant's information is authentic.Verify the bank card number, the name of the household, the name of the certified person, the name of the ID number is true, effective and fully matched. If it does not meet the requirements or does not match the information, the certification is not allowed.

(3) Face -to -face artificial certification.Applicants must answer several questions during the video chat with the auditors during artificial certification, and the certification process must not be less than 1 minute.After the reviewer identified the applicant and the information submitted as the same person and meet the platform certification requirements, it passed the certification.Otherwise, it will not be certified.Video video videos permanent preservation preparation.

2. Do not provide anchor registration channel for minors under the age of 18.

3. If the existing anchor does not conduct real -name certification, the real -name authentication will be completed before June 1, 2016.

4. The information of the anchor certification, each live broadcast platform arranges a special person to keep it.

5. Platform enterprises that cannot complete the comparison of bank card account information and ID information due to objective reasons. The anchor should be required to open a real -name authentication Weibo or WeChat public account, and indicate a significant position on the platform website and live broadcast space to publicize the public.

2. Add watermark in all live broadcast rooms

Watermarks should include website logo (or name) and time.The location of the watermark should be marked in the upper left or upper right corner of the video screen; size: width*no less than 50px*25px; the watermark and video screen are clearly distinguished, which is clearly visible.

3. Store all live broadcast content

If the platform provides a variety of definition for users for users to choose, the version of the maximum definition or maximum code should be saved, and the storage time should be not less than 15 days.

4. Strengthen the training and guidance of anchor

When the anchor registration and signing contract, the content of national laws and regulations shall be explicitly stated to the anchor and is recognized by the anchor.In the daily management process, the platform should strengthen training in the language, body, performance and other aspects of anchors, and guide them to provide healthy, positive and diverse live broadcast content.

5. Establish an anchor blacklist system

For the anchors involved in politics, gun -related, poison, violence, and yellow content, the circumstances are serious. In addition to the need to seal such anchors, the company must also preserve the user information and illegal video evidence and upload it and upload it.To identify the database of the Beijing Network Culture Association, after being determined to belong to the category of the blacklist, the association will send the blacklist to the live broadcast platforms. All live broadcast platforms shall not provide live broadcast space for the anchor of the blacklist.

6. Implement the responsibility of the enterprise

From now on, effective measures will be taken to carry out self -inspection and self -correction to improve the internal management system and content review mechanism of the platform.At the same time, each platform must be equipped with sufficient number of auditors to supervise the live broadcast content on the platform for 7*24 hours.Implement the responsibility of information security positions and emergency plans for emergencies, and artificial and technical investigation.

Beijing Network Culture Association Network Music and Performance Professional Committee

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