The manufacturer's failed attempts behind the April Fool's Day jokes

2025-01-27 13:29:30|Myriagame |source：minecraft skins

When the new work of "Elder Scrolls" was released in 2006, DLC was still a new thing. Players and publishers felt that it was useful for these contents.Then the "Horse Armor" DLC of "Ancient Scrolls 4: Oblieve" was released, creating a well -known failure example.

Players can spend $ 2.5 XBOX LIVE points for their mounts with a set of armor.The first set of armor is free, and the subsequent transformation of armor needs to spend 500 gold coins in the game.

Bethesda quickly found that players did not think that spending $ 2.5 in the game to buy a set of decorations that there is no other players who can see.When you buy such a set of things in online games, you can show off X, conveying a meaning "Lao Tzu is rich and willful to buy clothes for horses."However, "Elder Scrolls 4: Oblieve" is an offline stand -alone game. It seems stupid to spend money on it.

Vice President of the Bethesda market and public relations was pushed to the cusp of the wind. The second day after the "Horse Armor" was released, a statement was issued:

"We want to find a suitable (DLC) content to fill the blank spots. A set of theme price is 150 points." Cameo "sells 200 points. We are still trying to find the balance point between the price, and here hereOur experience was zero before. We still have a few (DLC) in the production.It is not necessary, so if the player does not want to buy it, you can not buy it. "

The example of "horse armor" educates us: DLC is not all good, some DLCs are stupid, and the price is not low.

Three years later, on the day of April Fool's Day, Bethesda made a special sales of the Xbox 360 version of "Elder Scrolls 4: Oblieve".All DLCs are sold in half a price in this event, with only one exception.Manufacturers mentioned the price of "Horse Armor" DLC to $ 5!

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