your current location：首页 > news>People's Daily talks about live broadcast: pornographic violence floods into disasters without bottom line

People's Daily talks about live broadcast: pornographic violence floods into disasters without bottom line

2025-01-27 13:34:56|Myriagame |source：minecraft skins

In 2016, online video live broadcasts were more lively than ever. Many beautiful women chose to be anchor.However, with the increasing number of anchors, the competition has become much larger.Driven by the interests, the anchors also did a lot of unlimited things.

In March, the "Douyu" live broadcast platform, which was established in more than two years, once again completed a new round of financing and received approximately $ 100 million investment led by Tencent.According to the "Tiange Interactive" live broadcast platform, which has been listed in Hong Kong, its average monthly active user and average quarterly paid users in 2015, compared with 2014, increased by about 20%.

"The development of the online video live platform is entering the 'fast lane'."According to incomplete statistics, there are currently more than 200 startups related to live broadcasts in China.

Article with pictures (not related to graphics)

At the same time as the development is in full swing, many platforms such as Douyu and Panda TV have frequently exposed indecent behaviors, racing, and exposed live videos, causing a stir.

It is difficult to involve violence and huge profits for review and monitoring

With a computer or mobile phone with a camera, singing, eating, chatting ... The text of the onlookers continuously scrolled at the bottom of the screen, and the user and the anchor exchanged and interacted in real time.

This is the most common scene on the online video live platform.

In recent years, with the increasingly deepening of online games and reality shows, the domestic video live broadcast platform has risen rapidly. Tiange interactive, YY, Douyu, Battle flag, panda TV, pepper, fun broadcast, Yingke, KK and other live broadcast platforms have all layouts have layoutFall.According to the financial report of Huanju Times, Huya live broadcast revenue from its capital injection in the fourth quarter of last year increased by 152.2%year -on -year.

The market is hot. If you want to gain a foothold, it is surprisingly attractive and eye -catching.In order to increase attention and increase the number of clicks, some online anchors took risks and made many exciting moves: live broadcast indecent behaviors, live stripping naked, live broadcast luxury cars hurt people ...

In some live broadcast rooms, pornographic violence flooded.

On December 31st last year, the "Douyu" online anchor driving a luxury car live drainage caused a car accident, causing multiple people to be injured. On the evening of January 10 this year, there was a hot topic of "a live broadcast platform making dolls" on the Internet.More than two months later, on the "Panda TV" live platform, an online female anchor suddenly turned against the camera in the live broadcast, bent over to reveal the privacy.

Not long ago, the National "Sweeping Popularity" Office issued a notice, which will severely crack down on the webcast platform of Dingfeng to produce obscene pornographic information.

According to industry analysts, under the hot "coat" of online video live broadcasts, the low entry threshold and the drive of interests are important reasons for the frequent chaos.On some live broadcast platforms, you only need to upload your ID card to review. After completing the bank card certification, you can start broadcasting.Some popular online anchors, relying on fans to "reward" flowers and gifts, have a lot of income.

Difficult supervision is considered to be another important reason for online video live broadcasts involving yellow violence."Because it is a live broadcast, there are various chances of leakage or even problems, which is far greater than other types of interaction methods." Li Ting, the person in charge of ME live, bluntly said that the audit and monitoring of the live broadcast platform is more difficult.

"Looking back at the past, the latest and most fashionable applications at that time were usually plagued by the yellow involved incident. As operators, we must do our best to do a good job in the management and standardization of the platform." Li Ting said.

"The problem of supervision is mainly illegal behavior identification." Fu Zhengjun, CEO of Tiange Interactive Interactive, said that they have specially developed a set of regulatory systems for this.Those who offend the rules shall be punished by shutdown, title, and penalties without margin.

Drinking water and eating are standard features to break through

It is not accidental to bloom everywhere.

From the perspective of Fu Zhengjun, the maturity of software and hardware technology, the development of 4G broadband technology, and the attention of capital have helped the rapid growth of the industry."The live video must be‘ another Weibo ’. Looking at the entire social video platform, the prospect is very good."

After the 90s, it gradually became the main force of netizens, and it also brought a huge user base for this industry."The post -90s generation is the real indigenous people. Their demand and lifestyle are about the development of this industry." Li Ting said.

The rapid development of online live broadcast, the threshold has become lower and competitive, facing the "shortcomings" of content homogeneity.

Click on a number of live video platforms, and the interface is all fancy, and entertainment, e -sports, talk shows, etc. have almost become "standard".In this video, the anchor was coquettishly asking for gifts. On the platform, drinking water to eat, and the anchor and netizens eagerly interacted with the barrage, which was similar, causing user aesthetic fatigue.If you want to break through, you have to work hard from content innovation.Continuously creating high -quality content and creating scene -based social experience is the main direction of future live video development.

Many live broadcast platforms have begun to try.Tiange Interactive focuses on many "family" interactive models, while introducing international content.YY reached a cooperation with many financial institutions such as Guangfa Securities to launch the financial live broadcast brand "Zhi Niu Finance" in 2015.Pepper live broadcast through the celebrities and Internet celebrities live online, showing the true temperament of the stars and satisfying the desire of fans to communicate.

"What can survive in the live video industry in the future must be a platform with distinctive content," said Fu Zhengjun.

Burning money war, profitable, young industry welcomes shuffle in the future

In 2015, a list of "Gaming anchor income TOP ranking up to 20 million" was circulated on the Internet.In the list, many anchors are worth more than millions.

The game anchor of the hype, digging each other, behind the "burning money war" of the online video live platform.

In fact, the "burning money competition" of the online video live broadcast industry has never stopped.At the end of 2014, the YY's live broadcast platform "Huya" announced a series of well -known anchors; almost at the same time, a number of "Huya" anchors announced collective jobs to "Douyu", and "Douyu" cost tens of millions of.The two sides of the two sides are fiercely heated up.

According to a report issued by iResearch, high -quality anchors with fans will be the focus of the competition for the game live broadcast industry in the next two years.

The "digging" war is a microcosm of fierce competition in this industry.

"This kind of competition is very irrational, and the investment cost is too large, which leads to the entire industry falling into a strange circle. First, burn money to sign an anchor to attract users, and then push up the traffic to attract financing." An industry insider spoke.

Maliciously lift the price and digging the angle, which greatly increases operating costs; coupled with maintaining high flow, the cost of server and bandwidth will also increase significantly.Under the high investment, many platforms are still in the "horse race", relying on advertising and the anchor's value -added services to achieve revenue, and the profit model is very single.

How to occupy a stable traffic in the market and how to monetize considerable traffic and form a sustainable business model will become the key to accelerating the industry's shuffling.

"Some startups cannot get round C financing." Fu Zhengjun bluntly said that in the future, more than 100 online video live broadcast platforms will survive 10.

more news

MORE +
Hot news MORE +
Minecraft Skins MORE +