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Angry Birds, two CEOs of the two CEOs, do hundreds of employees who are cut off what to save

2025-01-27 13:39:30|Myriagame |source：minecraft skins

In the past two years, Rovio, a developer of "Angry Bird", has been in trouble.Two CEOs Mikael Hed and Pekka Randala have stepped down. Hundreds of employees were cut and their performance was not good.The company had hoped to challenge Disney, but there was signs of worrying.

But Wilhelm Taht, vice president of Rovio game business, believes that the worst era has passed.

"Everyone knows that we have encountered some challenges in the past two years." Tart said in an interview with foreign media."It must be acknowledged that the company has changed, and some of the business that has begun to take shape has been stopped by us. A group of employees have encountered layoffs."

"Following the huge success of" Angry Bird ", we adjusted the positioning and business focus, hoping to change from a game company to an entertainment company. At the same time, the mobile game market is also from the payment model to F2P's business model.Transformation -we responded slowly about this. "

At the end of last year, the ROVIO reorganization structure divided the entire company into two major business departments: the game department and media department.Tart said that Rovio's new strategy is "early", but he is willing to share the company's ultimate vision."Our goal is to enhance the independence of the business department." Tart said."We are returning to the entrepreneurial model to operate the company's business. Some projects need two departments to participate together, but we try to manage the team in a more flexible and close way to entrepreneurship, allowing them to fully have the control of their business."

Former Rovio chief legal officer Kati Levoranta was the company's new CEO.Tart said that Levernan Tower brought "focus, operation firepower and structure" to Rovio, and at the same time respected the independence of the company's game and media sector."She does not participate in business and business models, but lets us operate her own department." Tart said.He believes that after returning to entrepreneurial mentality, Rovio's team morale has risen.

"We hope to combine different game categories in a new way and use existing IP to make unexpected things," said Tart."In addition, our movie is about to be released, which is very important for our game business."

Fly at a high altitude

The core pillars of Rovio's business are still angry birds. This company believes that its IP influence will continue to "hundreds of years".The first "Angry Bird" has been launched for only 7 years, but as of now, the amount of a game of "Angry Bird 2" has exceeded 65 million times.

Tart admits that compared with the initial "Angry Birds", the mobile game industry has changed significantly, and this has brought great challenges to Rovio."The series of" Angry Birds "series is a game -based game." He explained."It is difficult for a 100%technical player to accept the F2P mode. Therefore, we made a lot of effort when we designed" Angry Bird 2 ", the effect is not bad."

Tart added that the income of the Rovio game department has maintained a growth trend."We have a few good income games on the market, and we are expanding the scale of services to players and continuously to continue to provide players with a trend of income growth in the game sector."

But the other side of the coin is similar to the best -selling mobile game works such as "Candy Legend" and "Tribe Conflict", and "Angry Bird" is also facing innovation dilemma."You must find some novel methods to combine it with other F2P game design elements. We have been exploring inside," Tart said.

New brand

Rovio's future no longer depends on the angry bird.The company has been trying to develop new IPs. According to Tart, the company's newly launched three -game "Nibblers" (Nibblers "has obtained a good market performance.At the same time, Rovio also hopes to push games from third -party R & D teams to the market by the distribution business called Rovio Stars and help them become masterpieces.

Tatt said that the Rovio's distribution department "succeeded in business" and still belongs to important company projects.

"We welcomes those games that are consistent with our cross -promotion network that are considered to meet our cross -promotion network." Tart said."Our vision is that one day can be able to cultivate games from third parties into pan -entertainment brands that have influence beyond mobile games. For example, we have developed peripheral products around" Plunder Pirates "." Although Tatt believesRovio will be able to launch a new masterpiece, but he also admits that the possibility of the company's miracle to copy the miracle of the anger.

"If I say that we will launch dozens of angry birds, it is proud," Tattan said."Of course we hope to achieve such results, but we must be down -to -earth. With the support of existing IP or new IP, we focus on creating a great game welcomed by players. Over time, the popularity of these games will gradually rise."

Rovio fired hundreds of employees last year, and now the company has decided to recruit new R & D talents.Tatt said that Rovio will be more cautious and rational when recruiting newcomers.

"The game company is always recruiting," he said."I encourage R & D personnel to go to our recruitment website. We are very interested in those who have F2P design experience and product leadership. We are expanding the size of the team, but the rhythm is prudent, and we will not be as eager to expand as in the past."

Holding group heating: Rovio and cooperation agencies

Rovio has never been excessively protected for the brand of angry birds.The RPG mobile game "Biography of Angry Birds" and the racing game "Angry Bird GO" are all developed by third -party studios, and this company has also cooperated with well -known IPs such as Star Wars and Transformers.

"We are willing to cooperate with several important brands." Tart said in the future."At present, it is inconvenient to disclose details, but we are experienced in this field and always have an open mind."

"Fans like the games that we cooperate with other brands. In addition, cooperation with other R & D teams is also very interesting."

Tart believes that the mobile game market has entered the "cooperation age"."This means that we need to maintain a healthy balance between internal research and development and external research and development," he explained."Rovio is not omnipotent. We must lack certain skills, so cooperation with great third -party studios is important."

"We share some of our ideas with studios worldwide. At some times, we met other development teams during the game conference, exchanged several emails, and then started creating games with potential to reach hundreds of millions of users."

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