TFC was awarded two awards boutique IP strategy to help Tian opera interactive interactive accumulation

2025-01-27 14:01:47|Myriagame |source：minecraft skins

Yesterday, the domestic mobile game industry ceremony "2016 TFC Global Mobile Games Conference" was held in Beijing. At the Golden Apple Awards Dinner on the day, Tian opera interaction won two high -weight prizes- "2015 emerging issuanceThe Shangjin Apple Award "and" Most Expecting Game Product Gold Apple Award in 2015 ".These two awards fully affirmed the efforts and achievements of Sky opera interaction in 2015. As the rising star of the mobile game industry, it has accumulated it and moves forward step by step.

"The Three Kingdoms Warriors" is the most anticipated to reproduce the classic of cutting grass

"The Three Kingdoms Warriors", which was the most anticipated game product in this TFC, is the first IP masterpiece after Tian opera launched the "boutique IP operation" strategic layout. It is also the one that has attracted much attention in the mobile game market in 2016Style heavyweight IP mobile game products.As the only genuine authorization of the glorious Turus of Japan's well -known game company, it is authentic to restore the classics of "True Three".The classic elements of Zhen San transplanted to the mobile phone side, showing the game's action experience to the fullest.It is reported that the work will be officially launched in the second quarter of this year. At that time, it will be attracted to the "Zhen San" dead fans, becoming a masterpiece of the annual ARPG action mobile game.

Many years of Japanese and Korean boutique end -game operation experience help Tian opera boutique IP reserves

In addition to the IP of "Three Kingdoms Warriors", Tianswa Interactive also won the hall -level IP such as "Great Navigation Age" and "Three Kingdoms" with the deep cooperation with Japan's glorious Temham.These IPs and Tian opera stated that they have chosen very good partners, which will fully integrate excellent resources to create boutique games.Before the release of this draft, Tian opera said that there are two other boutique game IPs in the signing of the contract and will be announced.In the future, it may start independent research and development.

In -depth analysis of the four major boutique strategies of Tian opera 2016, the first floor is on the first floor

In 2016, Tian opera interaction will continue to focus on the corporate development strategy of "boutique IP operation". On the one hand, IP operations will be continuously integrated in the game field. At the same time, it will gradually expand the scope of boutique IP operations. The following four aspects will be deployed.The

Classic IP boutique -deepen research IP, product development for IP features, maximize the sense of restore IP, create boutique IP products;

Product IP Customization -Finding Excellent Team, combined with the characteristics of the original product and team characteristics, matching the team and product orientation IP to maximize the product and team value;

The new IP creation -integration of multi -party resources, combining different market demand from all over the country and overseas, to create a new IP;

Gaming IP derivative -further extending the game IP to literature, animation, film and television, entertainment and other fields to further expand the IP influence.

At the same time, the IP obtained by Tian opera is global authorized, and in the future, it may expand its distribution to overseas through boutique IP products.As a game manufacturer who once represented a variety of Japanese -end games and has rich global resources, in 2016, Tian opera will rely on rich experience and mature technology to focus on the big blueprint of "boutique IP" to operate IP operations to operate IP operations.Expand to anime, film and television, derivatives and various overseas markets, and continue to glory in the new year.

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