Take-Two Company: We will never engage in New Year's goods!Make the game more valuable

2025-01-27 14:16:52|Myriagame |source：minecraft skins

A few days ago, "GTA5" and the publisher of "Wilderness" discussed some matters and explained the reasons for the non-sports series game "New Year".

TAKE-TWO said in an interview that the release of the new work and the old work is too long. During this time, how to attract investors' interest in this period is a major challenge to TAKE-TWO.Take-Two is not very interested in the annual "annual goods" strategy.After several years of careful creation, this can not only avoid the fatigue of the production team, but also make this work more valuable.

TAKE-TWO leaders revealed that work is fatigue, so we do not intend to launch a work every year. Take-Two has created a series of brand value. We must carefully operate these golden signs.Although it sounds to attract players every year, we have learned about the lessons of some other production groups. This is not a strategy.After all, the scale and content of each of our new works are much larger than the previous work.

As early as last year, take-Two's CEO Strauss Zelnick has made the same remarks. He also believes that the behavior of making "annual goods" is not desirable.But it will never be released every year.

In fact, the ace works such as take-Two company, "GTA", "Wilderness Dart", etc., have been published for more than several years.》 Selling 60 million copies in the world, it seems that TAKE-TWO's fine strategy has indeed achieved good results.

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