In -depth interpretation of twisting prejudice: directly hit free games to get to know the five misunderstandings

2025-01-28 00:30:08|Myriagame |source：minecraft skins

Many game developers and players have prejudice to free games. In order to refute some of them, Fun Plus advanced game planning Damien Yvray shared his views in Gamasutra.

I often hear game developers complaining how bad and meaningless to develop mobile games.As a mobile game developer, I am sad to hear these arguments.The first thing to make me sad is that this is almost the only voice I can hear.Secondly, I don't think these remarks can fully reflect the real situation.I hope that this article can be touched and attracting jade, so that everyone can see the truth of the matter from different perspectives. I also hope that everyone can participate in a healthy discussion.

First of all, let's sort out some of our views:

1. Free game is not a real game

Candy legend

To respond to this view, I quote here the famous game developer -the godfather of the game godfather Sid Mel's definition of the game: "Games are a series of meaningful choices."

I am not very keen on puzzle games such as "The Legend of Candy", but this casual game is completely in line with Sidd Mel's definition of the game.Players need to make meaningful choices during the "Candy Legend" game to achieve customs clearance goals.Although it is for hard core players, this may not be an interesting choice, because "Candy Legend" lacks strategic and depth.But for a person who does not play games or does not want to spend too much time in the game, "Candy Legend" will bring auditory and visual returns to players in real time, so that players are immersed in it.Selection becomes full of meaning.

Note 1: Candy Legend, Candy Crush Saga, the famous Sanliao game. In 2014, the player's internal purchase revenue reached 1.3 billion US dollars.

Note 2: Sid Meier, Sid Meier, the mythical character in the game industry, known as the game godfather.The main participation in the development of the "Railway Tycoon" and "Civilization" series.

2. Free game can win

Tribal conflict

This may be the most common point of view of the public against free games. I can understand that people can easily produce such conclusions after playing some games.At first glance, many games do look like they can win as long as they have gold.

But according to my personal experience, it is not always possible to win this way as long as you can win money.In my previous company, another development team developed a competitive game.At that time, they designed a cool props for the game. This item not only looks cool, but also uses very cool to use.At that time, the personnel in the development team did not realize that the prop was too powerful.If you support the model of "free games, you will win", you may think that this is a good prop. People will spend money to buy it, win, and then gain a good mood.

However, the fact is not that simple, because the player is not a blind man.Now everyone hates this prop. Players who do not buy are screaming, because they cannot confront the players who buy this prop, and they do n’t like this item when they buy it, because this item makes the game completely lose the meaning of challenge.EssenceNo one likes to win without reason, people will only feel happy for the victory.This prop has brought short -term and considerable benefits to the development team, but in the end, the player left because of this, which caused the game to eventually make money."As long as you can win," completely ruined the game.

In a fun competitive game, skills should occupy a more important position.For example, in the "Tribe Conflict", players can pay to accelerate the speed of building and production.There is no doubt that as long as I pay, my development speed will definitely be faster than players who do not pay.But this really makes me win? Not necessarily.I have developed fast, I am at level 30, you are at level 20, but the game is not based on the development speed as the goal of victory.The game's ladder league system forces me to confront players at the same level, rather than a lot of players who are low.And in the battle, I will not get any benefits for paying.If my city was built badly, even if I threw a thousand yuan, I couldn't stop hostile players to break through my city.And if the hostile player city has an excellent defense system and my army is prepared badly, I can't win.Can you win? I did n’t develop quickly, but the speed of development does not mean victory.

3. Free game is to make money

Pear's Pearl

Making money is indeed part of mobile game planning, but not all.If players can feel, the balance of the game and other things are also very important.If you want to make a successful game, you should not position your goal on making money, but you should pay attention to how to make a good game.A good game can make money. If the game is bad, no one will play, and no one will pay for it.We can spend a lot of mind on making money, but the effect is often very low.During the research and development stage, we should focus on making a high -quality good game, because designing money is much easier than retaining players.

For game developers, the key indicators of free games are players' retention and payment.When I worked in Wooga, I participated in the development of the game "Pell's Pearl".During the period, we have designed a variety of design for the charging model, and then we summoned some players for testing, so that we can understand the impact of the charging mode on the player more deeply.In the experiment, we found that some designs did increase the payment of players, but at the same time caused players to lose.Players are willing to pay for these design, but these designs also hurt their gaming experience.We conducted more than 50 such experiments in one year (thanks to the excellent team), and made a lot of data calculations. I can draw conclusions. Even if a little bit of the design of the player will be designedMajor influence.

Note 3: Pearl's Peril, a famous finding game, an inappropriate analogy, this is a plot model "Find You Girl".

4. Free game deceive players to gamble

It is undeniable that many games have done this.But for two reasons, I am very opposed to this approach.First of all, I don't want to be a gambling game designer, because it is shameful to use the weakness of human nature to make players' money.Secondly, this method will cause long -term harm to the game industry.I like to make mobile games, I hope to continue to do it.But if we continue to do such gambling games, players will leave one after another, because they will find that mobile games are just an activity that makes people stain bad habits.I can't agree with this kind of killing chicken and eggs. Players are not fools. Maybe they will be deceived by you once, but sooner or later they will find that this is a scam and will not be deceived by you.As the mobile market slowly becomes mature, players will easily notice whether it is foolish.

5. Free game forced players to pay

Charitable game bag

First of all, let's ask a question, do the game developers use the trick to force the player to spend money? Of course, the answer is not, there is not such a simple thing in the world.In fact, game developers have no way to force players to consume.We did not install anything in the player's mind to let the player willingly pay the money.The truth is that players will only pay for what they want to pay.

I agree with Teut Weidemann, the high -level online game director of Ubisoft.Players are more concerned about whether the game is worth it.The vast majority of players spend money because they want to support the developers who want to make good games or want to experience more game content in depth. They will not spend money on the games they do not like, or spend money to support them notSatisfied developer.

Following similar concepts, I have bought a lot of charity game bags, but I am not really for the game. Most of the games I have not played, and I have never even opened it.Like many players, I pay just because I want to support the charity game bag and for charity.For players in mobile games, the principle is the same, and players will only be willing to pay for the game they think worth it.

Note 4: Charity game package, Humble Bundles, a game sales website, known for "you can pay for how much you love to buy games, money to be donated to charity", you can buy several games as long as you spend a minimum dollar.

Conclusion

As the article said, this article is mainly to make different voices.I strongly think that to make free games not become tumors, the key is to make high -quality games and focus on how to retain players.I hope that this article can give players and mobile game developers different inspiration. Welcome everyone to participate in the discussion and share their ideas together.

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