The spring survey report of the Taiwan game market is released: mobile game players account for 70 %

2025-01-28 00:33:03|Myriagame |source：minecraft skins

The "2015 Taiwan Game Market Spring Survey" led by the Zizhi MIC MIC announced the results recently. The survey was conducted from April 24th to May 26th, 2015 in the form of online questionnaires.The number of valid samples is 7534, of which women account for 16.4%and men account for 83.6%. At the level of 95%confidence, the sampling error is ± 1.13%.

This survey conducted a large -scale network survey of more than 7,000 valid samples in the spring and autumn of 2015, respectively.At the same time, in -depth Taiwan's gaming industry, and jointly discuss key issues such as the market size, player behavior, and paid trends of Taiwan with the industry.The research results will be gathered into the "2016 Taiwan Game Market White Paper", which is scheduled to be published in the first quarter of 2016.

Platform proportion

The Institute of Industrial Intelligence (MIC) announced the "2015 Taiwan Game Market Spring Survey". The survey shows that "smart phone games (70.9%)" is the platform for the most Taiwanese player games, which is higher than "PC Online Games (54.3%), Host game (47.5%), PC stand -alone game (42.2%) ", PC web game and tablet computer games are not more than 30%.

Player gender

If the proportion of players in the gender observation platform is further, the top three women are "smart phone games (80.2%), PC online games (35.5%), and tablet computer games (30.2%)".The top three men are "Smart Mobile Games (69.1%), PC Online Games (57.9%), and host games (51.4%)".Overall, women's concentrated on mobile games are more obvious than men.

Li Yihong, an analyst of MIC Industry MIC Industry, said that the proportion of mobile game players is higher than PC and host games, mainly for PC, host and other games to invest more time. Mobile games with mobile devices as vehicles are more convenient to play anytime, anywhere.It is the main reason to promote the proportion of players than other platforms.

The average monthly consumption of the console game is 3 times the mobile game

In terms of average monthly consumption, according to the MIC survey of the Assets Council, the top four are "host games (NT $ 1145), PC online game (NT $ 675), PC web game (NT $ 487)Smart mobile game (NT $ 357) ", overall, the average monthly consumption of console games exceeds three times the mobile game.

In terms of paid players, the most "console games (84.7%), PC online games (74.9%)" are the most, and "smart mobile games (46.9%) and PC web games (41.3%)" are less than half as paid.

More than 80 % of Taiwanese players play 1 to 3 games at the same time

According to the MIC statistics, the average player players are the highest in "PC Online Games (169 minutes)", followed by "host games (153 minutes), PC web game (128 minutes), smart phone games (93 minutes)" "" ""

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