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The Ubisoft CEO explains why the digital version of the game is more expensive than the physical version

2025-01-28 00:33:28|Myriagame |source：minecraft skins

As a player, we will take it for granted that the price of the digital version and the physical version of the game should be the same when they are released, but it is strange that it is that the physical version of the game will often have a significant price reduction after a period of time being released for a period of time.The situation, but the digital version always maintains the recommended price when the sale is on sale? I believe many players have the same questions, but this question was mentioned in the investor talks of Ubisoft on July 9th, and the CEO Yves Guillemot was alsoSpecial appearance.

At the meeting about the explanation of the surplus, Ubisoft was asked about the price differences of the entity and digital version of the game in a series of Q & A. For example, Far Cry 4 "Agel Island Story 4" has been released since November last year.The PS4 host store is still sold at $ 60, but you can easily buy a physical version of "Island Stunning 4" at the Amazon store at a price of $ 24.

Yves Guillemot, CEO of Ubisoft: "Compared with the game movies we placed in the store, the price of the digital version reflects the market situation more obvious, but on the other handThe platform must be fastened. We can only say that when the game is released for more than one year, the digital versions of games will change more obvious on the host, because the physical version of the physical version of the market is not as many as it is on sale.A brand new business and new trend, and we believe that the consumption mechanism of the entire game market will be closer to this situation in the future.Cause. "He went on to say:" If you have seen the discount game list of the PC announcement, I believe that these discounts will also appear on the host platform in the future, but you have to wait for a while to have a wayThe same speed is adjusted with the PC platform. "In the end, Yves Guillemot also said that Ubisoft will more actively launch a digital version of the game promotional activities on the home console platform in the future.

In addition, Alain Martinez, who served as the chief financial officer of Ubisoft, added: "We are unlikely to sell games at a lower price than the entity through digital pipes.Variables. Just like Yves said, sometimes you see the promotion that GameStop does not have in Amazon, but no matter what the retail channel is preferential, we have a way to respond to the market changes through digital pipelines.We will compare the price of the digital version of the game of the PC platform. After all, there are many players who obtain games through digital channels on PC.It looks more rigid. "

Yves Guillemot finally pointed out another key factor that affects the price of the digital version of the game, that is, the number of game movies in the store.He mentioned: "Another reason is the amount of inventory from us. If there are a large number of physical gaming films in the store, then we must ensure that the price of the digital version of the game cannot be lower than the entity before the amount of these inventory is reduced.Version game price "" ""

Ubisoft can almost be regarded as the only company that sells games with such methods. At least we know that like Nintendo will deliberately adjust the price of the digital version of the game to the same as the physical version, because you do not want consumers to feel the games they buyValue is degraded.But even so, GameStop has issued a statement that the price of the digital version of the game is too low.Although among the current American consumers, players who prefer to buy physical gaming films still occupy a higher proportion.

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