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Netease CEO Ding Lei said for "Dream Westward Journey 2": Do something again

2025-01-28 01:34:44|Myriagame |source：minecraft skins

Netease's top online game "Fantasy Westward Journey 2" 2015 Strategic Conference was opened at 14:00 on July 1, 2015, and opened in Guangzhou Changlong.As a middle -aged event in the Chinese online game industry, Netease executives can be said to be out of the nest, and even NetEase CEO Ding Lei also shot videos in the busy schedule as a dream sound.For Ding Lei's speech, there are different interpretations in the outside world, but in any case, Ding Lei rarely releases a lot of important information for a game platform.

Ding Lei appeared, "Starting again, doing something" attracted the guessing of the outside world

In the eyes of the outside world, although NetEase CEO Ding Lei has a lot of wonderful thoughts, as a CEO of a well -known Internet company in China, he rarely plays for his company's name.At today's press conference, Ding Lei spoke twice for his "Fantasy Westward Journey 2" through the form of posters and publicity screens. No wonder it caused countless speculations from the outside world.

We know that 2015 is the year of change of "Fantasy Westward Journey 2".As an old Chinese ethnic online game, "Fantasy Westward Journey 2" has up to 310 million registered users and the maximum number of online people at the same time. Behind the honor of honor, how to maintain this group of players and continue to introduce live water, so that new players can join also to joinAmong these families, it is a major test of NetEase.Before and after this strategic conference, Ding Lei first appeared in the game countdown poster, and proposed that "the success I understand is to do one thing quietly, and no matter how far I go, I still remember why I started."In the video of the press conference, Ding Lei also said, "Starting again, doing something", it seems that "doing things" this year has become "Fantasy Westward Journey 2" and Ding Lei's keywords.

Interpret Ding Lei: In the Internet era, "do" yourself first

In the video published at the press conference, Ding Lei admitted: "Many people are curious, what are I doing. I, I am doing things. Others chase interests, I do things. Others follow the trend, I do things. Others say feelings, I do things ..."Although he didn't say what exactly did, but looking at the development of Netease in recent years, we can also get a glimpse of it.

From the perspective of the outside world, Ding Lei is a very low -key role among several Internet leaders.But his NetEase is not low -key.After successfully crossing the Nasdaq's delisting crisis, each step of NetEase was extremely accurate -it successfully relied on two works: "Fantasy Westward Journey 2" and "Journey to the West 2", breaking the past overseas turn systemThe game's unique pattern has laid a solid foundation for the rise of Chinese national online games.Acting for Blizzard's work opened an excellent window for its overseas development, which made it initially laid the influence of overseas.Since 2013, he has entered the Chinese mobile game market. After several test water, he now has a fantastic Westward Journey family popular mobile game product such as "Mini Journey to the West" and "Fantasy Westward Journey"."Broken Cooky" and "Millions of Arthur" and "King Arthur".In the era of not relying on beauty hype and playing "players kneeling for activation code", low -key NetEase has been recognized by the market with its own products, and has become the top Internet company in China.

Ding Lei has spoken for "Fantasy Westward Journey 2" this time. In fact, it is not only aimed at "Fantasy Westward Journey 2", but also for the impetuous mentality of the current Internet market "fried as king".When more and more companies only pay attention to marketing and not focusing on products, Ding Lei's words remind others that "the product is your foundation."

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