Sony Microsoft game console is cold: users prefer PC and mobile phones

2025-01-28 01:35:56|Myriagame |source：minecraft skins

Although China has lifted the house of home game consoles, allowing Microsoft Xbox One and Sony PlayStation 4 game consoles to be legally sold in China, but this has not changed the consumption habits of Chinese players.

Since the termination of the ban, Sony and Microsoft have made some progress in cracking down on illegal game consoles, but it is difficult for these international game console manufacturers to bring huge benefits to the parent company like foreign brands smartphones.

According to a report released by the Asian Game Market Research Company Niko Partner on Wednesday, Xbox One and PlayStation 4 in China this year in China is about 550,000 units.The market research company's IHS report predicts that PlayStation 4 has a global sales of about 34 million units this year, and Xbox One is 20 million units -this means that China still cannot contribute to Sony or Microsoft to sell too many game consoles.

Chinese players generally prefer PCs and mobile devices, and do not like to use TVs to play games.Niko Partners analyst Lisa Hanson said that about 9 million Chinese people will play games on TV this year.In contrast, tens of millions of mobile games or PC gamers."This shows two possibilities: it may be that there is a huge growth space or it may not be bigger at all." Hansen said.

The listing of legal Xbox and PlayStation devices will reduce the scale of the Chinese parallel market.Niko Partners predicts that this year's Chinese parallel game console sells for about 500,000 units, which is lower than last year's 800,000 units.But unlike Americans, Chinese consumers also like to use smartphones or Android set -top boxes to run video games.Niko expects to increase from US $ 654 million this year to US $ 3 billion in 2019, but even so, the proportion of the entire Chinese game market is still small.Sony and Microsoft spokesman had not responded.

Compared with other game modes, the price of home game consoles is more expensive.The Chinese government's restrictions on unsuitable content such as violence terrorism have also led to relatively few game content in China.The Chinese government has approved 31 games for home game consoles, and more than 20 will wait for approval.The government has promised to speed up the approval process, so before 2017, 100 new games will be approved each year.

But at the same time, some multinational game publishers actively avoided home game consoles in China.For example, the "Call of Duty" series games cannot be compatible with China's home game consoles.But the game's developer Blizzard has developed a free PC version of "Call of Duty" for mainland Chinese users.

While competing with other games, the competition between Xbox and PlayStation also faces some embarrassment in the Chinese market.China requires these companies to sell game consoles through joint ventures formed with local partners.Microsoft's partners are Bai Shitong, and PlayStation's partners are Oriental Pearl Group, but these two Chinese companies merged last year.

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