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Yao Zhuangxian wants to launch an orthodox sequel to the mobile platform "Xian Jian Qi Xia Zhuan"

2025-01-28 01:45:57|Myriagame |source：minecraft skins

This summer, the old -fashioned domestic stand -alone classic "The Legend of the Fairy Sword" has rejuvenated its strong vitality. Orthodox sequels, live online dramas, and mobile games are multi -pronged.EssenceHowever, the mobile game has received some "subtle" sounds. Many old players said that the mobile game is significantly different from the PC version, which is more difficult to accept.

In all fairness, the "fairy sword" mobile game road is the beginning, and it will never end.What kind of thinking does the entire fairy sword team think about this brand of mobile games?With the continuous changes in the mobile game market, do they have some new ideas?

Recently, the domestic media conducted an in -depth interview with Yao Zhuangxian (hereinafter referred to as "Yao Xian") in the "Father of Xian Jian", which exchanged on the content of mobile games.For more than half a year, Yao Xian has also accepted a lot of interviews, more about the content of the game itself, and in this interview, he talked to us some relatively different and deeper contents.

"Father of Fairy Sword" Yao Zhuangxian (data map)

Facing reality: The taste differences of new and old players are difficult to balance

With the taste of most of the old sword PC players, according to the current mobile Internet hardware environment, let's not talk about the "pure skin" that the classic games may encounter."It is completely satisfied", not to mention the difference between the style of "internal purchase mode+online game page tourism".In some reports of some fairy sword mobile games, we can also clearly see the dissatisfaction of old players.

However, if we stand at the perspective of the company's operation, mobile games are so hot, have received a lot of attention from capital, and the mobile Internet does mean a bit "the trend". Then I think of the domestic single -machine game environment. If the mobile game does not make the layout as soon as possible, I am afraidI can't say a bit.For many big game factories in Japan, Europe and the United States, there is a classic evaluation in the industry. It is translated into Chinese: mobile games are responsible for making money to support their families, and PC/host masterpieces are responsible for beauty.

Not only the company, many gamers are also involved in mobile games, such as the father of FF Sakaguchi Boxin (data chart)

In an exclusive interview, Yao Xian admitted that the taste differences of new and old players are difficult to balance: "Time, energy and taste are very different, and they cannot be barely requested to make a very accustomed to making old players and new players."

Think of what he has always emphasized that no matter whether the end game or mobile game, he will not abandon the stand -alone machine. The author speculates that in Yao Xian's thinking, the stand -alone is the "root" of the immortal sword, the deepest continuation of the brand, and the mobile game is even more more than the mobile game, and the mobile game is even more even more.It is in line with market hotspots, and it is more in line with the game habits of some players in this era. After all, RPG 20 years ago may now seem too "heavy", and many people will "play".

"(It is precisely because of the differences in the preferences of new and old players, it is difficult to balance) Therefore, we need to diversify the development of fairy swords, and launch products that are suitable for fairy swords suitable for different needs, and not only games," Yao Xian told the author.

"And it's not just a game"-The picture shows the broadcast of "Xianjian Inn" that has been broadcast, Xianjian also plans to launch a movie

Or more "accurate" fairy sword mobile game:

For the first time, I really tried "combining the video game"

As shown in the figure above, the "and not just games" in Yao Xiankou, a very clear example is film and television works.The author has learned a player data: In the Xianjian mobile game, film and television users account for 85%.In other words, in the field of mobile games, the value composition of the IP of the "fairy sword" also occupies a lot of proportion of film and television works.

Compared with the host/PC game, mobile games are more popular and non -core. Therefore, compared with traditional heavy nuclear games, film and television users and mobile game users have a higher degree of overlap.The latest fairy sword mobile game to be released is "Xianjian Inn". Different from the previous one, this time, this time it first launched the same name online drama and implanted some online drama elements in the game. If the networkThe drama can be broadcast, and then play a role in promoting.

"Fairy Sword Inn" was the earliest simulation business stand -alone game launched by Daewoo in 2001

In the industry, such an operation has a professional term called "combination of movie games".The author speculates that the reason why "Sword Inn" has become the first attempt to "combine the combination of movie games" in the mobile game field. From the perspective of film and television and mobile games, it may be related to the IP itself:

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