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American console game in May sales plunge game distribution mode needs to be transformed

2025-01-28 04:57:00|Myriagame |source：minecraft skins

For the retail industry in the United States, May is another dark day.On June 12, the industry analysis company NPD Group released the sales data of the video game industry in May. Data show that in May 2015, the game CD -ROM sales in May 2015 fell into a continuous decline, a year -on -year decrease of 25%, only $ 212.3 million.On the other hand, the situation of the game hardware is not optimistic. Due to the decline in sales of the old version of the game, such as the Xbox 360 and PS3, the total hardware sales decreased by 18%year -on -year to $ 153.6 million.Generally speaking, sales in the game industry fell 13%year -on -year to $ 507.6 billion.

However, there are some bright spots in this report."Witcher 3: Crazy Hunt" developed by CD Projekt Red became the best -selling game in the month. Following the Warner Bros.'s fighting game "Real Playing X" and Take TAKE TWO Interactive, the criminal theme game "Grand Theft Auto 5".In addition, the sales of game accessories have greatly increased, an increase of 20%year -on -year to $ 149.3 million.

Faced with this news, Sony, who made a lot of wealth, said in the statement that "thanks to players for letting PS4 game consoles and game software sell both."In the interview, Sony's old opponent Microsoft responded: "Xbox One increased by 81%year -on -year, and our global active users also increased by 20%."

Since Microsoft and Sony launched the game console in 2013, the game retail industry has faced the pain period of the game from old devices to new platforms.Although the sales of the new game console are very strong, the game software has been in a state of good times and bad. From the overall perspective, it is not as good as one year.This may be because the new game cannot evoke the enthusiasm of the player.

In this regard, NPD analysts commented: "The downturn of sales in May is because the comparison of this year is too strong. In 2014, many explosive games have emerged in the industry, especially" Mario 8 "and" Watching Dogs ""The most prominent" "

On the other hand, the weak sales of sales are also partially blamed on the structural change of video games and consumption methods.

Just like the previous music and the TV industry, the game console industry has gradually separated from the traditional business model mainly based on game disc sales.Now, more and more game developers have transferred sales channels to the Internet. Players can use credit cards to buy games directly on online game platforms such as PlayStation Store, App Store, and Steam.This model has greater freedom. Players can buy the entire game at one time, or they can also buy additional internal purchase projects and expansion pieces.

According to data from the market research company SuperData Research, the online market in May has expanded 11%to $ 979 million.

Although the current sales of host games still occupy an overwhelming advantage, it is an indisputable fact that the digital game market is becoming increasingly strong.

Facing the change of the big pattern, the game giants such as EA and Blizzard have changed their release strategies and launched more line plots and expansion pieces.

Among them, the Blizzard science fiction game "Destiny" is a proof of the vitality of this new business model.According to Blizzard executives, "Destiny" is priced at $ 60. It has been updated twice since its release, and consumers need to spend 30 or $ 40 to update the game.There are rumors that "Destiny" this year will be updated at a price of $ 40.This means that players spent $ 130 for the game for one year.

There are Blizzard and EA precedents. Compared with the release of new games every fall, the console game industry is increasingly inclined to this model -make more money from consumers with the same game instead of selling to the same player to sell the same playerTwo games.

It turns out that this strategy is quite successful.Last year, the total sales of EA were 4.3 billion US dollars, of which 2.2 billion came from online sales.Blizzard claims that online sales have contributed 76%of their revenue, namely $ 538 million.

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