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Will mobile games a new opportunity for market market market markets or marketing gimmicks?

2025-01-28 05:04:28|Myriagame |source：minecraft skins

A few days ago, the IOS platform of the hit anime IP mobile game "Bad People" was launched. In just 4 hours, it reached the App Store payment list, which became the most popular game at present.However, it is even more worthy of attention. Recently, "bad people" will be available on the Sony PSV platform. Because Sony executives, Kenhara Jianshi, attended the launch conference on the bad -looking mobile game and announced the reaching cooperation, and the joint CEO of Handquet Science and Technology, Hu Bin, in an exclusive interviewThe disclosure was confirmed.

Invitation letter of the Badman Mobile Games Conference

"Bad People" will land on PSV, the mobile game will cross the host platform first

In fact, there are long precedents for mobile games and host games, especially at the current stage of the booming of mobile games. Many classic console games have transplanted as mobile games.For example, "Crazy Taxi" appeared on host platforms such as arcade, PS2, Xbox, and transplanted to the iOS platform is very good.Recently, the old Japanese console game manufacturers Sega, Nintendo, and KONAMI all claimed that they would transform mobile games, and Nintendo's new -generation host "NX" may adopt the Android system.

Mobile games began to slowly penetrate the host platform

However, in the transplantation of mobile games and hosting cross -platform, there are no successful cases from mobile games to host games.In addition to the high requirements of the game quality, operating experience, and characteristics of the console game itself, the difficulty of popularity and transplantation is also an important condition.The popular IP mobile game "Bad Man" has taken the lead in landing on the PSV platform with its IP anime more than 800 million clicks and high -level research and development capabilities of mobile games, which undoubtedly created a precedent for the development of mobile games cross -host platforms.Since then, with the transformation of host manufacturers, this will be a new opportunity for the future development of domestic mobile games.

Competitive and hot mobile game market urgently needs breakthrough points

Today, the demographic dividend of the domestic mobile game market has disappeared, and the trend of homogeneity of products has intensified, and the influx of the large and medium -sized manufacturers has compressed the living space of small and medium -sized manufacturers.

For most manufacturers, due to the low market entry threshold, the strength is uneven, and the mobile game like the "Bad People" mobile game is good at relying on the popularity of the bad IP and its own breakthrough quality.The results, which is obviously difficult to copy for those small and medium -sized manufacturers.

The mobile game market competition has entered the stage of white thermalization

The harsh market environment forces mobile game manufacturers to make some innovations to find new market space.For this reason, they also made many attempts, such as pushing out the new market in marketing strategies or making articles on products, but these are not free from the industry. With some new trends in the Japanese hosting industry, some manufacturers have begun to startTalking about the cooperation of cross -platform.

Opportunities for mobile games: the transformation strategy of host manufacturers

In recent years, the Japanese host market has entered a bottleneck period, user growth has grown slowly, the development cost of development is long, and many high -investment products seem to be more and more uncomfortable with users."Alien: Isolation" developed by Sega for three years sold only 2.1 million units last year. The two new works of its brand "Sonic Blast" series only sold 620,000 units last year.

In the environment, it is no wonder that Japanese host manufacturers have regarded mobile games to the direction of future development.

Japanese console manufacturers have provided opportunities for mobile games

The reason for choosing a mobile game is because mobile games have the advantages of low cost investment, short return cycle, and large profits. In addition, the development of mobile games is now obvious to all of the worldwide, so it is understandable to choose mobile games.On the other hand, the strategy of host game manufacturers provides more subjective possibilities for logging in to the host platform for domestic mobile games.Because of this, popular mobile games such as "Bad people" have become pioneers in Japanese console manufacturers testing water and Chinese markets.

Cross -host platform may be a new opportunity for mobile game development

It is understood that the "bad guy" mobile game was followed by Sony at the beginning of the product, because its excellent picture and product quality are very suitable for transplantation to the host platform, so Sony proposed the intention of cooperation, and the "Badman" mobile game mobile gameI also want to take this opportunity to try the new market space. The two can be described as a shot.The transplantation of the mobile game cross -host platform is currently eating this crab.On the one hand, mobile game manufacturers with popular anime IP, on the other hand, are old -fashioned host manufacturers. Such an advantage is undoubtedly benefited from both sides.

It is rumored to be exposed in PSV pictures

Bad people mobile game fighting screen

From this point of view, the choice of Sony cooperation in "Bad People" mobile games is not a gimmick or the recognition of the console manufacturer obtained by strength. At present, this mobile game cross -host platform cooperation is not obvious, but it is undeniable that "This step is of great significance for the new direction of the future development of the mobile game market. We also have reason to believe that this will be an opportunity and a change will bring.

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