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Dead sheep make up!How did EA get rid of "the worst company in the United States"?

2025-01-28 05:15:53|Myriagame |source：minecraft skins

The day before the Consumerist website announced that they became the worst company of the year in the year, LarryProbst was already furious.At a certain day in April 2013, PROBST, the temporary chief executive of Electronic Arts, found the company's senior executive at the headquarters of the California's mahogan city headquarters and held an emergency meeting.

EA has continued to expand into one of the largest game companies in the world since it was founded in 1982. Probst knows that they are now in crisis: their profit performance has not met the expectations of the original settings. Their stock price is in these six six.It has also fallen 66%over the years, and a large group of commentators are likely to vote for them to become the worst company in the United States in the United States-this is their two consecutive years.

In fact, more than 250,000 people voted on the Consumerist website last year, and voted for EA to become the worst company in the United States in the United States, and even defeated the Bank of America.

The Consumerist website editor wrote when EA won this award in 2012: "Readers of the consumerist website finally decided to make EA more interesting in this world.The overall operating policy of criticism is bad.

Nearly 78%of voters voted to EA again the following year, and declared that the company was worse than the most often delayed airlines in the flight, or compared to the slow -service dispenor -based TV industry.

PROBST found that their company was so disgusting: "This is an appalling thing." In the conference room on the oneth day, the entire supervisor team surrounded him, and one of the people who participated in the meeting recalled that Probst "I was so angry that I almost opened the roof. "

PROBST recalled the interview after the meeting a year and a half ago: "The message I tried to convey is" this kind of thing will never happen again. "As long as I still have a interest, this thing will never happen again."

Why are you so bad about EA's evaluation? They cited a series of series that caused the company to lose its status.Some of the games owned by EA are not so innovative or they are well -made like the first generation, especially games like "Medal of Honor: Warriors".This is the 16th sequel of this game series. This shooting game is criticized for being fried.Other players have scolded EA to get used to ask players for additional costs to sell extra story plots in the game.In addition, they have not won the favor of most players in order to compete with ZYNGA and other game developers in the emerging game market and other game developers, and they have not won the favor of most players.

Players' game commentators said that EA now looks more like pure commercial organizations rather than game developers.A blog writer on the Destructoid website wrote at the time: "When they launch an unsatisfactory work, EA has not even acknowledged their lack."

The worst company award in the United States seems to have completely awakened EA, and it also made the company's supervisor aware that they had to make some changes and change their ideas for terminal consumers.Such re -thinking has produced results: EA's sales have continued to decline before the meeting held in April of Probst, but in the past few years, it has successfully grown up.Yingying has also grown from $ 8 million in previous years to $ 875 million in 2014, and of course, the company's stock price is also flying.

Such results are not from changes in R & D investment, nor have it undergone large -scale layoffs.

All companies will face the crisis of trust during some periods.For EA, such a dilemma also allows them to understand a weird thing: Although consumers are still willing to buy the games they have launched, more and more people start to dislike this company.It should be said that a lot.

Therefore, EA began to change their corporate culture, from the work interaction between company employees to the model where they communicated with consumers.

Patricksöderlund, who has been responsible for leading EA's a variety of heavyweight works, said: "We need to review the internal problems of the organization. We must understand that the people use this perspective to look at us-whether it is correct or wrong, this is simplicity."" ""

More huge games, a larger response

The origin of EA must be traced back to the early days of the video game industry.In 1982, Apple's strategy and marketing director Triphawkins established this game distribution company.He originally named it "Amazin'software", but in the end he hoped that a name presented in the form of art on behalf of the video game.

Electronic Arts launched its first game masterpiece in 1988, "Johnmaddenfootball".This game is not so gorgeous-rough players, green venues, and the top of the screen present data such as the current "Explosive American Football" series present data such as the remaining time and code.Nevertheless, players are crazy.This game and continuation have become the best -selling series in the history of the game.In recent years, the works of "Explosive American Football" have been committed to bringing players' lifelike visual feast, and the real national American Rugby Alliance (NFL, NATIONALFOTBALLLAGUE) players designed the role of the game as the base.In the past 27 years, more than 24 generations have sold more than 100 million sets.

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