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2014 China Youth Internet Behavior Report: 67.9%like to play online games

2025-01-28 05:21:41|Myriagame |source：minecraft skins

On June 1, 2015, the China Internet Network Information Center released the "2014 Research Research Research Research Research Research Research Report" (hereinafter referred to as the "Report").The "Report" shows that as of the end of December 2014, the size of Chinese adolescent netizens reached 277 million, accounting for 42.7%of the overall netizens, accounting for 79.6%of the overall young people, and 60.1%of the information on the Internet., Strong dependence and weak safety awareness.

[The scale of youth netizens continues to rise, and the regional gap is reduced]

As of December 2014, the size of Chinese youth netizens reached 277 million, accounting for 79.6%of the total population of China.Chinese teenagers added 20.72 million new netizens, with a growth rate of 8.1%.The scale of Chinese teenagers continued to rise, and the scale gap between netizens between regions was narrowed.

From the perspective of urban and rural gaps, as of December 2014, the size of urban young Internet users was 200 million, and the scale of rural young Internet users was 77.36 million.Compared with last year, the scale of urban young Internet users increased by 2.4 percentage points, while rural young netizens rose by 26 percentage points.

The use of the Internet has been further expanded among rural teenagers.From the perspective of the east, central and western regions, the eastern region is the best area of ​​the Internet. The most proportion of young Internet users in the central and eastern regions of the Internet is 41.1%, and the size of netizens is 114 million.However, compared with last year, the proportion of the eastern region has declined, and the gap between the size of netizens between the netizens in various regions has continued to reduce.

[Young Internet users focus on entertainment applications, and online games are prominent]

Emphasis on online entertainment applications is the most important feature of young Internet users.

The proportion of the four types of applications: online music, online games, online videos and online literature using online music, online games, online videos and online literature are higher than the overall level of netizens. Among them, online games are 7.9 percentage points, and the use rate of online games in primary school students is the highest, and the proportion reaches 70.9%.In different ages, there are obvious differences in online game preferences.

Primary school students are more important to be casual, relaxed, and have a certain social game.With the increase of age, users have put forward higher requirements for the game sense, game difficulty, operation complexity, challenges, and the game's competitive fun. Large -scale client games areStudent groups are more attractive and have high usage rates.

[Each group of business trading applications is different, and the differences are obvious]

Because the teenager group spans the age from 6 to 24, there is a large difference in the use of business transaction applications, and the performance of each group is different.

The use rates of college students and non -student group business transactions are higher than the overall adolescents and the overall level of netizens. Among them, the proportion of college students and netizens exceeds the total of 24.4 percentage points of the overall adolescents.

In business transaction applications, college students use the highest proportion of online shopping, 73.5%, which is 16.6 percentage points higher than the overall adolescents, 17.8%higher than overall netizens.

The proportion of business transaction applications for primary and secondary school students is low, and low age and low purchasing power are the reasons.

[Minors Internet cafes have declined, and online game usage rates are high]

The proportion of minor netizens' homes and schools is higher than the overall level of young Internet users. Among them, the proportion of Internet access at home is 94.6%, 4.3 percentage points higher than the overall level. The proportion of school Internet access is 26.4%.EssenceCompared with last year, the proportion of minors online cafes continued to decline to 17.7%, a decrease of 4.7 percentage points.

The usage rate of minor netizens has reached 67.9%, the proportion exceeds the overall adolescent netizens, and the use of other applications is lower than the overall level of young people.

From the perspective of mobile phone applications, minor netizens' usage rate (54.7%) in mobile online games is higher than the overall mobile phone netizens, and it has increased by nearly 4 percentage points from the end of last year.

[Young people have high trust in the Internet, strong dependence, and weak network security awareness]

Young netizens share their wishes, comments, the degree of network dependence, and the degree of trust in the Internet than the overall level of netizens.

Judging from the willingness of sharing, as of December 2014, 64.3%of young Internet users are willing to share on the Internet. Among them, primary school students have a more positive attitude in information sharing, and they are very willing to share than other groups.

From the perspective of comments, 49.2%of young Internet users are willing to comment on the Internet. The younger the younger, the higher the willingness to publish a comment.

From the perspective of the degree of network dependence, 58.4%of young Internet users are very dependent on or more dependent on the Internet. Among the youth groups, the higher the age, the higher the degree of dependence on the Internet.

From the perspective of Internet trust, 60.1%of young Internet users trust the information on the Internet. The older youth netizens, the lower the trust of the Internet.54.6%of young Internet users believe that my country's network environment is security, and the proportion is higher than the overall level of netizens.

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